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The Strategic Storyteller - by Alexander Jutkowitz (Hardcover)

The Strategic Storyteller - by  Alexander Jutkowitz (Hardcover) - 1 of 1
$14.79 sale price when purchased online
$25.00 list price
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About this item

Highlights

  • The world needs more storytellers.
  • About the Author: ALEXANDER JUTKOWITZ is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies.
  • 176 Pages
  • Business + Money Management, Marketing

Description



Book Synopsis



The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

  • Tap into your and your organization's unique sources of wonder, wisdom, and delight
  • Boost individual and collective creativity
  • Understand the storytelling strategies behind some of the world's most powerful brands
  • Unlock the secrets of the great strategic storytellers of the past
  • Build a place where your stories can live online
  • Distribute stories so they have staying power and reach in the digital age
  • Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
  • Understand how unshakable reputations are built out of stories that accumulate over time

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.



From the Back Cover



THE WORLD NEEDS MORE STORYTELLERS

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

  • Tap into your and your organization's unique sources of wonder, wisdom, and delight
  • Boost individual and collective creativity
  • Understand the storytelling strategies behind some of the world's most powerful brands
  • Unlock the secrets of the great strategic storytellers of the past
  • Build a place where your stories can live online
  • Distribute stories so they have staying power and reach in the digital age
  • Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
  • Understand how unshakable reputations are built out of stories that accumulate over time

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.



About the Author



ALEXANDER JUTKOWITZ is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies. A former political pollster, digital architect, brand strategist, and content creator in over 30 countries, he is committed to the idea that brands who tell their own stories innovate faster and inspire enduring customer loyalty. He is on the board of the Advertising Council and lives in New York City with his wife and daughter.

Dimensions (Overall): 9.1 Inches (H) x 6.2 Inches (W) x .8 Inches (D)
Weight: .75 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Marketing
Genre: Business + Money Management
Number of Pages: 176
Publisher: Wiley
Theme: General
Format: Hardcover
Author: Alexander Jutkowitz
Language: English
Street Date: August 21, 2017
TCIN: 1002479373
UPC: 9781119345114
Item Number (DPCI): 247-48-8497
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.8 inches length x 6.2 inches width x 9.1 inches height
Estimated ship weight: 0.75 pounds
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