The Transformation Economy - by B Joseph Pine II (Hardcover)

Book Synopsis

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.

A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.

Welcome to the Transformation Economy.

To truly compete in today's marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that's improving well-being, increasing prosperity, developing knowledge, or finding purpose. These aspirations speak to customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.

In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage. Using examples from organizations across industries, including Noom, Symplany, Hydrafacial, London Business School, and Johnnie Walker Whisky, Pine provides practical, proven frameworks for organizations to design, create, and guide transformative offerings that help customers reach their greatest aspirations and flourish over the long term.

Review Quotes

Advance Praise for The Transformation Economy:

"The greatest gift you can give someone is to help them reach their true potential. In The Transformation Economy, Pine shows how to do exactly that--all while building a business that thrives. Read it. Apply it. Transform lives, including your own." -- Tony Robbins, #1 New York Times bestselling author and the world's leading life and business strategist

"The Transformation Economy is the beating drum for a new business category. Through powerful models and memorable examples, Pine reveals how businesses can help people become brighter, better versions of themselves. He may transform not just business, but society itself." -- James Wallman, CEO, World Experience Organization

"A brilliant guide to the future of business, The Transformation Economy shows us that true value comes not from what we sell but from how we can transform people's lives. It challenges us to go beyond products and services to what really matters: guiding people to achieve their aspirations." -- Alicia Tillman, Chief Marketing Officer, Delta Air Lines

"It is said that you know an idea is great if it is obvious--but only after you've been given it. Pine's first great idea was The Experience Economy. Now he builds on that with The Transformation Economy. An inspiring call to action both for companies and for each one of us." -- Roger L. Martin, founder and President, Roger L. Martin, Inc.; coauthor, Playing to Win

"We need this book. In The Transformation Economy, Pine shifts our lens from 'us' to those we serve. This wise view will guide what we do to win in our jobs and in our lives." -- Gary Shapiro, CEO and Vice Chairman, Consumer Technology Association; author, Pivot or Die

"This is the book you didn't know you were waiting for, but once you pick it up, it will be the catalyst to advance how you think about experience design. Just as The Experience Economy defined an era, The Transformation Economy will be the essential road map for understanding and delivering economic value in our future." -- Julie Kennedy Oehlert, Chief Experience Officer, ECU Health

About the Author

B. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and cofounder of Strategic Horizons LLP. He is the coauthor, with James H. Gilmore, of the bestselling book The Experience Economy, as well as Infinite Possibility, with Kim C. Korn. His other books include Authenticity and Mass Customization.