The Way of the Guerrilla - (Guerrilla Marketing) by Jay Conrad Levinson (Paperback)

About the Book

The guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following "The Way of the Gurerrilla", enlightened entrepreneurs discover that a balanced life is the means to achieving lasting financial and emotional success.

Book Synopsis

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.