The Winner's Brain - by Jeff Brown & Mark Fenske (Paperback)

About the Book

"Whatever your goal, "The Winner's Brain" offers accessible, thought-provoking, immediately applicable strategies for success."--Frances Cole Jones, author of "How to Wow"

Book Synopsis

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

Review Quotes

An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11)

WomanAroundTown.com, 3/29/11
"The writers demonstrate how we can change our neurocircuitry to take charge of our fate."

Spirituality & Practice
"Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable." Newsday, 4/26/11
"A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips."
Midwest Book Review, May 2011
"A highly recommended read for anyone who wants to put positive thinking to good business." Hearpreneur.com, 6/14/11 "Interesting anecdotes and exercises...The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful."

About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.