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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4
$36.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Oil-free formula
  • Use for concealing, contouring, highlighting, and retouching
  • Non-comedogenic
  • Longwearing for 12 hours
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561675
UPC: 651986006366
Item Number (DPCI): 342-02-7600
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)] ' '

Shipping details

Estimated ship dimensions: 1.32 inches length x 1.54 inches width x 4.59 inches height
Estimated ship weight: 0.17 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Where is the ingredient list / label info?

submitted by MR - 4 months ago

Related Categories

Guests are saying

This concealer has garnered a strong following for its impressive coverage and blendability, making it a favorite among guests who appreciate its versatility. Many guests love its creamy texture and long-lasting wear, often opting to use it alone instead of foundation. However, some guests have noted issues with shade matching and potential for cakiness, particularly on dry skin. Overall, it remains a go-to choice for those seeking reliable coverage and a natural finish.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1428 reviews
    72% would recommend
    22 recommendations

    oxides completely different color

    2 out of 5 stars
    oily - 17 days ago
    originally posted on http://www.ulta.com
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    it says neutral or neutral golden undertone and that's not what this is It's just orange undertones no matter what neutral I picked they all turned orange on me or extra yellow I got chestnut and chai and they change colors I liked the coverage at first but it made my skin tone look really crazy and off and also highlighted my blemishes that I was trying to cover up as far as concealing I put it under my eyes and it just seemed to accentuate my pores on my cheeks and I wasn't sure if it was concealing anything under my eyes or not it was concealing but you could still see like the invitation under my eyes what was the point of that I tried this for about 2 weeks I let it set I changed moisturizers it just seems to be greasy it doesn't dry down. brush it never seemed to go into the skin under my eyes it just seemed to spread out more and more no matter what I did I couldn't beat it into my skin I love that it's so creamy but it's not doing enough I have oily skin so I can't just be greasy looking and I don't want to highlight the things that are wrong with my face I want to use this as a concealer and it just seems to work that's a highlighter the undertones are off and the coverage under the eyes of empty if you put it anywhere else on your face it just highlights it doesn't conceal
    Did you find this review helpful?

    Best concealer !

    5 out of 5 stars
    Lili - 18 days ago
    originally posted on http://www.ulta.com
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    Okay where should I begin? I bought my first born this way concealer in Jan 2024 and I've been loving since day one, they didn't match me to my color the first time i got it (vanilla) and thats why i stopped using it because it was really yellow on me and its okay, ulta lights are not the best in some areas, but Whenever i got more into makeup and to know more my shades thats when I got to matched myself again and finally got my right color (Cream Puff) at first I didn't use it because I was already using the MAC radiant one already but here where i live it started to get too hot and my mac concealer was not lasting long enough so now that I've been using it I know its amazing again! I use it all day and it stays there ALL DAY, I cry and ITS STILL THERE!! Last night I went to the gym and I obly put concealer and blush on and girl I was sweating a lot and IT STAY THERE, so this is a every girls NEED, this concealer changed my life and I love it because the coverage it has its the best and even tho its matte and im super dry it still works for me because of my skincare routine ! I just love it so much please never never discontinued this concealer bc idk what to do, yall already did it to my foundation so at least leave this one lol 🫶🏼
    Did you find this review helpful?

    Not the worst concealer but not the best

    3 out of 5 stars
    Rhonda - 19 days ago
    originally posted on http://www.ulta.com
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    I bought this concealer and initially liked how it looked when I applied it. But after about an hour, it settled into my fine lines and ended up making me look older like I had aged a few years overnight. Unfortunately, it just didn't wear well.
    Did you find this review helpful?

    Amazing formula but deep shades need a lot of work

    3 out of 5 stars
    PolliePocket - 20 days ago
    originally posted on http://www.ulta.com
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    This is literally the best concealer formula on the market. Ive been using it for almost ten years now, but I've recently realized that it's so YELLOW. I went to try out more deep shades and literally none of them cater to neutral skin. We've come too far to be neglecting diverse undertones. Please rework this.
    Did you find this review helpful?

    it's ok

    3 out of 5 stars
    r - 21 days ago
    originally posted on http://www.ulta.com
    Image
    great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless
    Did you find this review helpful?

    it's ok

    3 out of 5 stars
    r - 21 days ago
    originally posted on http://www.ulta.com
    Image
    great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless
    Did you find this review helpful?

    I would buy this product again

    5 out of 5 stars
    Suzie - 26 days ago
    originally posted on http://www.ulta.com
    Image
    Great product
    Did you find this review helpful?

    Love this

    5 out of 5 stars
    - 1 month ago
    originally posted on http://www.ulta.com
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    This is my favorite concealer. A little bit goes a long way.
    Did you find this review helpful?

    I would buy this product again

    5 out of 5 stars
    Layla - 1 month ago
    originally posted on http://www.ulta.com
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    my favorite concealer
    Did you find this review helpful?

    Love the Bottle

    4 out of 5 stars
    sillylil03 - 2 months ago
    originally posted on http://www.ulta.com
    Image
    Overall nice product! The applicator is very nice, would repurchase product but would go down in shade.
    Did you find this review helpful?

    Shades are off

    2 out of 5 stars
    Ambs - 2 months ago
    originally posted on http://www.ulta.com
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    For a while now, I've seen this concealer go viral for being "one of the best concealers." I decided to try it out but was very disappointed in the shades. To start off i am fair skinned with cool-rosy undertones. The shade that was recommended to me was so yellow it's unbelievable too faced considers it to be "cool/rosy" undertoned when its literally yellow! I tried other shades but experienced the same issue with all of them. In the end I decided to go back to my original concealer the hourglass in shade "silk" which matched my skin perfectly. I love trying new products but sometimes, its good to stick to your original routine.
    Did you find this review helpful?

    Definitely a must buy

    5 out of 5 stars
    - 2 months ago
    originally posted on http://www.ulta.com
    Image
    This is the best concealer that I've found! I have big eye bags and always have a noticeable crease with every other concealer, but with this one my makeup looks FLAWLESS.
    1 guest found this review helpful. Did you?

    love this product

    5 out of 5 stars
    Vico - 2 months ago
    originally posted on http://www.ulta.com
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    I love this concealer, i've been using it for 2 years now. Very nice coverage and it always matched my skin colors, i tan a lot so it's hard to ever get the right shade. It works perfect with the loose powder from fit me.
    Did you find this review helpful?

    this is actually pretty good!

    5 out of 5 stars
    kiwi - 2 months ago
    originally posted on http://www.ulta.com
    Image
    i was a bit skeptical about getting this concealer since alot of people have had issues with it creasing, however, and it may be my makeup look but my makeup has never looked smoother and the coverage is amazing! for anyone wondering what i use as skin prep, i just use the blue elf power grip primer and the poreless putty primer!! i wish i could submit a photo but this concealer definitely lived up to the hype for me!
    Did you find this review helpful?

    I would buy this product again

    5 out of 5 stars
    Priscilla - 2 months ago
    originally posted on http://www.ulta.com
    Image
    Covers well. It can be used for a concealer or a complete foundation.
    Did you find this review helpful?

    Great full coverage product

    5 out of 5 stars
    Emy - 2 months ago
    originally posted on http://www.ulta.com
    Image
    Love this concealer super full coverage
    Did you find this review helpful?

    Favorite

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Twisted vitamins - 3 months ago, Verified purchaser
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Puffiness
    • Skin tone: Medium
    • Eye color: Brown
    This is my favorite concealer it gives me the coverage that i need
    Did you find this review helpful?

    I would buy this product again and again

    5 out of 5 stars
    Jennifer - 3 months ago
    originally posted on http://www.ulta.com
    Image
    lo recomiendo mucho es la tercera vez que lo compro y la verdad es muy practico y hace excelente con el polvo de huda beuty
    Did you find this review helpful?

    Near empty bottle

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dissatisfied - 3 months ago, Verified purchaser
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Brown
    This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
    1 guest found this review helpful. Did you?

    So good

    5 out of 5 stars
    - 3 months ago
    originally posted on http://www.ulta.com
    Image
    It applies so well and this is easily the best concealer I've ever owned.
    Did you find this review helpful?

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