Trade Marks in Theory and Practice - by George Pickering (Hardcover)

About the Book

This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area.

Book Synopsis

This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area.

Review Quotes

"This is a lively and intelligent book. By drawing from a wide range of sources, including legal texts, case law, marketing studies, economic theory and histories of trade marks, he places trade marks and the relevant law within a broad perspective and offers a refreshingly nuanced account of the subject." --Cambridge Law Journal

"Pickerings book is a significant contribution to intellectual property jurisprudence and a powerful corrective to the notion that theory has only a limited role to play in this area of the law." --European Intellectual Property Review

About the Author

George Pickering is a solicitor. He works for GlaxoSmithKline.