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Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set - 2pk (Target Exclusive)
New at target
$59.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
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About this item
Highlights
- ROLLING OUT AND MAKING DELIVERIES: Optimus Prime teams up with Target and joins its fleet of delivery trucks!
- TARGET-TRANSFORMERS MASH-UP: This Optimus Prime action figure features deco and details inspired by Target delivery trucks
- DELIVERY TRUCK-INSPIRED ALT MODE: Target Optimus Prime figure converts from robot to Target delivery truck mode in 30 steps
- CONVERTING TRAILER: The included trailer attaches to the figure in truck mode and opens to become a battle station
- AUTOBOT BULLSEYE: Comes with an Autobot Bullseye figure that converts from dog mode to mailer package mode in 7 steps
- CLASSIC ACCESSORY: Includes a Matrix of Leadership accessory. Open the figure’s chest panels to insert the Matrix of Leadership accessory
- MAKES A GREAT HOLIDAY GIFT: This 2-pack robot toy set makes the perfect Christmas gift for boys and girls. Fun holiday gift for kids who are fans of Transformers and Optimus Prime
Description
Get ready to roll out with the Transformers Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime takes on a re-designed alt mode as a Target delivery truck. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer attaches to the Optimus Prime figure in truck mode and opens into a battle station. This pack also comes with an Autobot Bullseye figure that converts from dog mode to mailer package alt mode.
TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. © 2024 Hasbro.
© 2024 Target Brands Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
Includes 2 figures, trailer, accessory, and instructions.
Ages 8 and up
Warning: Choking Hazard - Small parts. Not for children under 3 years.
TRANSFORMERS and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. © 2024 Hasbro.
© 2024 Target Brands Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
Includes 2 figures, trailer, accessory, and instructions.
Ages 8 and up
Warning: Choking Hazard - Small parts. Not for children under 3 years.
Dimensions (Overall): 6 Inches (H) x 12.5 Inches (W) x 3.19 Inches (D)
Weight: .4 Pounds
Suggested Age: 8 Years and Up
Number of Figures: 1
Doll Theme: Robots
Articulation (posable joints): 16 Points of Articulation
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Educational Focus: Emotional Development, Creative Thinking, Creativity, Sensory Development
Material: Plastic
Battery: No Battery Used
Street Date: June 23, 2024
TCIN: 89230384
UPC: 5010996211873
Item Number (DPCI): 087-26-3642
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 12.5 inches length x 6 inches width x 3.2 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the steps to transform optimus
submitted by Sabarone - 1 year ago
A: Great question! If you would like to transform the Optimus Prime from his truck then you should follow the instructions. If not use the tactic: Try to figure it out yourself. Thanks!
submitted byRandom Internet Man - 1 year agoA: This product comes with an instruction manual on how to transform it. However, of you are still having difficulties figuring it out, emgo316 makes great transforming tutorials for a ton of Transformers on his channel, including the Target Optimus Prime.
submitted byAipom93 - 11 months ago
Q: Hi ! I purchased this toy but lost the instructions… can you please send me the instructions!
submitted by Den57 - 6 months ago
A: Hello and thank you for your question regarding Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set. Please contact Hasbro Consumer Care directly for assistance. We are happy to help!
submitted byHasbro - 6 months agoBrand expert
Q: Is the 30 moves just for Optimus ? It’s says the dog is 7. So overall 37? Trying to make sure this is ok for a little kid. Is it sturdy or the joint fall apart easily
submitted by Sonja - 1 year ago
A: Hello and thank you for your question. The Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set is intended for those Ages 8 and up. Target Optimus Prime figure converts from robot to Target delivery truck mode in 30 steps. This also comes with an Autobot Bullseye figure that converts from dog mode to mailer package mode in 7 steps. If you need any further assistance, please contact Hasbro Consumer Care. We are happy to help!
submitted byHasbro - 1 year agoBrand expert
Q: What is the size of Optimus Prime when transformed? Thank you
submitted by Sheila - 1 year ago
A: Hello and thank you for your question. The Transformers Target Optimus Prime robot size is 7.5 inches to the top of the shoulders as they go higher than the head.
submitted byHasbro - 1 year agoBrand expert
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4.2 out of 5 stars with 142 reviews
broad age appeal: 3.94 out of 5
length of play: 3.64 out of 5
quality: 3.8 out of 5
value: 3.38 out of 5
69% would recommend
59 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2025Verified purchase
Not good at all
it’s very hard for a child or even adult to put together and the pieces keep falling apart
1 reply from Hasbro team - 6 months ago
Thank you for taking the time to share your feedback on the Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
4 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
A bit overpriced, but nest set!
Would be neat if it had a couple of the red balls as accessories. I got the set on sale for $35. I don’t see $60 there but for $35 I was a buyer. I work for Target so got one on my desk now! It’s a cool set with the trailer that opens with a drone inside and places to store “Bullseye” in “package” mode! Like I said could use a few more accessories and a 59.99 MSRP is steep. I’d wait for it to go on sale again!
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
Great Addition to Target Branded Collectibles
I’m a fan of Target so any co-branded collectible items always get my attention. This was a day one purchase for me and I double dipped when it went on sale at a great price to keep a second one new in box. Optimus as a Target big rig with trailer and Spot as Ravage was perfect. I don’t imagine seeing too many of these collaboration’s outside of an occasional pop vinyl or pez dispenser but an Ultimate Spot LEGO would be great!
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
Transformer
It is perfect collection
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
A great addition
The colors on the mold are fantastic. It really looks good on the shelf
5 out of 5 stars
31 May, 2025Verified purchase
Jing
Gooooooooooooooooood！！！！！！
4 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Hehehe Friend time
They be fiends, and that's awesome :>
2 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2025Verified purchase
Too complicated
Too complicated to transform the truck into Optimus. Probably a neat collector item but definitely not a fun toy for kids. 30 steps to change the guy only for my kid to want to van to a truck a few minutes later.
1 reply from Hasbro team - 6 months ago
Thank you for taking the time to share your feedback on the Transformers Target Optimus Prime and Autobot Bullseye Action Figure Set. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2025Verified purchase
Optimus prime
Love the collaboration in general , came across a sale at that couldn't resist 😁
4 out of 5 stars
9 April, 2025Verified purchase
Good for a collector
It surprised me that for the 40th anniversary of Transformers, a collaboration would occur with Target. Which collector wouldn't want a Target-inspired Optimus Prime? Though the price is on the expensive one, it is understandable because the target client is not a kid, but a collector. I wish the package would look fancier.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
Great figure
Worth it definitely buy this
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2025Verified purchase
Great collaboration!
I rarely buy Transformers stuff, but when I saw this on the shelf, I knew I had to get it, I really like the Red and Black color scheme! If you put in the effort, it's actually really easy to learn how to transform Optimus Prime! When I wrote this review, I haven't even had it for a full day, and I'm able to transform it without instructions! Overall, it's INCREDIBLE. It seems to be getting rather hard to find, but if you happen to find one, I highly recommend getting it!
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2025Verified purchase
Bullseye hits the spot
This is a really good figure, and it came pretty early and on time everything was in great condition.The figure was pretty fun and his trailer is is pretty useful for our fitting tinier figures into
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Just awesome
Love it and makes a great addition to my collection
2 out of 5 stars
Thumbs down graphic, would not recommend
10 January, 2025Verified purchase
Optimus Tiny
Honestly just not worth the high price tag. Smaller than I was expecting and kind of difficult to “transform.”
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Opti-mistic prime
Goofy but a fun collectible.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Good advertisment
My 6 yr old loves it. I bought it for his birthday. Although I'm the one have to do the work for him. It's still pretty cool. The target dog had him sold
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2025Verified purchase
Very nice exclusive!
Pretty cool store exclusive, good use of the G2 Laser Optimus Prime mold
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2024Verified purchase
An awesome purchase
My grandson absolutely loved this gift for his birthday. He has loved Transformers for 10 years and he didn't have this exclusive toy and was crazy about it. I was uncertain when I bought it having bought him about 50 or more transformers for him but this was one of his favorite collectibles. We both played with it.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2024Verified purchase
No, no no
This price for this thing!? Omg, just no.