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Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz

Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz - image 1 of 4
Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz - image 2 of 4
Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz - image 3 of 4
Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz - image 4 of 4
Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28oz - image 1 of 4
$5.99 when purchased online
Target Online store #3991

About this item

Summary of reviews

This shampoo is designed specifically for color-treated hair, offering a blend of keratin and anti-fade technology to maintain vibrant color while keeping hair soft and manageable. Guests appreciate its pleasant scent and effective cleansing properties, although some mention a watery consistency that requires more product for lathering. Overall, it provides good value for those looking to protect their hair color and enhance shine without harsh ingredients.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 60 incentivized reviews)
    4.5 out of 5 stars with 202 reviews
    value: 3.89 out of 5
    quality: 3.11 out of 5
    50% would recommend
    10 recommendations

    Keeps in the color with no irritation

    5 out of 5 stars
    Thumbs up graphic, would recommend
    JFlange - 19 days ago
    Cleans the scalp, even if you are sensitive. The scent is mild not irritating. My color stayed vibrant for 6 weeks even with nearly daily washes
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    It's ok

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Alex - 28 days ago, Verified purchaser
    After using an expensive brand and not being a huge fan, I decided to try something more affordable but with great reviews. This shampoo was what I ended up buying and, even though it does the job, I feel like I need to use so much of it in order to have my hair feeling clean. Would not buy again.
    1 reply from Tresemme Expert team - 27 days ago
    We're sorry to hear that Keratin Smooth Color Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49256168 so we can address your concerns and enhance your experience.
    quality: 2 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    It’s okay

    3 out of 5 stars
    fairybliss98 - 4 months ago
    originally posted on influenster.com
    This is okay.. it leaves my hair feeling flat and after 3 days it feels super oily and dull. If you’re on a budget and need something affordable, then use this! It does smell really good too.
    1 guest found this review helpful. Did you?

    Great Product & Great Value!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Monchula - 6 months ago, Verified purchaser
    I really like this shampoo. It seems to have a good amount of active ingredients and my hair is lef soft, supple, with smooth cuticles. Hair feel stronger and with more elasticity. Overall = a really great find! The only drawback is that the formula is a bit watery and I find myselft wanting to use more, however, after a few uses I realize that I don't need to use that much to get a good lather and clean.
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    If you want color and strength get this!

    4 out of 5 stars
    queenvvn - 6 months ago
    originally posted on influenster.com
    This shampoo worked well when I had colored hair. It prevented my color from lifting so quickly and always made my hair feel much stronger! I love the scent of all tresemme products and this one doesn't disappoint! The new pump packaging is the cherry on top!
    1 guest found this review helpful. Did you?

    The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.

    5 out of 5 stars
    nataliet178 - 7 months ago
    originally posted on influenster.com
    The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
    Did you find this review helpful?

    Affordable hair care line

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Missg - 8 months ago
    I really appreciate how Tresemme has an affordable hair care line. I appreciate that this shampoo works well with color treated hair like mine and it helps keep my hair smooth. Shampoo bottle lasts a long time.
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Affordable line

    5 out of 5 stars
    melissah271 - 8 months ago
    originally posted on influenster.com
    I like how Tresemme has created an affordable hair care line. I dye my hair at home so I appreciate the anti fade technology as well as the smoothing properties.
    2 guests found this review helpful. Did you?

    Keep dandruff away

    5 out of 5 stars
    - 11 months ago
    originally posted on influenster.com
    I appreciate the effectiveness of TRESemmé Keratin Smooth Color shampoo. It leaves my hair smooth and, importantly, has kept dandruff away—something other shampoos often struggled with. Somehow it works for my hair and the price is affordable, so it a five stars to me.
    2 guests found this review helpful. Did you?

    It not waste your money

    5 out of 5 stars
    cathleent2 - 11 months ago
    originally posted on influenster.com
    This is the only brand developer I will use it’s not real damaging to your hair and gets the job done perfectly. I’ve used all the way up to the volume 30 and every time I did color or bleach my hair this developer got the job down great great product and good value for your money
    1 guest found this review helpful. Did you?

    Looks like a bargain, but it isn't

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ES10004 - 11 months ago
    While this shampoo does clean my hair, it takes 3 to 4 times more of this shampoo than other brands like Suave, Panteen, and Nexxus.
    1 reply from Tresemme Expert team - 11 months ago
    We appreciate your comments, and we're so sorry our Keratin Smooth Color Shampoo didn't quite work for you as expected. We've passed this feedback along.
    value: 1 out of 5
    quality: 3 out of 5
    2 guests found this review helpful. Did you?

    Keeps my color treated hair from fading and looking awesome!

    5 out of 5 stars
    - 1 year ago
    originally posted on influenster.com
    This shampoo is my go to choice for shampoo! It helps to keep my colored hair from fading and keeps my hair looking and feeling radiant and beautiful for up to 60 days! It's a great size and for the amount that comes in the bottle is an awesome price that is very affordable I couldn't believe it! And to top it all off, the way it leaves your hair smelling is crazy awesome! I love this shampoo sooo much!
    5 guests found this review helpful. Did you?

    Good Value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Happy Toni - 1 year ago, Verified purchaser
    I wash my color treated hair every 3 days. This smells great, leaves my hair clean and not dry or frizzy. Everyone’s hair reacts differently to certain formulas but this worked for me. It’s a good value.
    value: 5 out of 5
    quality: 5 out of 5
    6 guests found this review helpful. Did you?

    Nice shampoo

    5 out of 5 stars
    Ellen K - 1 year ago
    originally posted on Tresemme.com
    [This review was collected as part of a promotion.] This is a nice shampoo. It is a great value and good shampoo. I used this shampoo and conditioner combo on my hair and my two daughter's almost daily. I have color treated extensions and it worked well. We have lots of long hair in our house and it kept us all looking good.
    6 guests found this review helpful. Did you?

    Great quality!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MPWifey - 2 years ago, Verified purchaser
    Great store bought shampoo! Leaves my hair feeling fresh & clean.
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Not for color treated hair!,,

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Stay away from this one - 2 years ago, Verified purchaser
    Bad experience with this product. Let my hair dry and frizzy, and would not recommend for color treated hair. Read the other bad reviews before you attempt to buy if you have fine color treated hair.
    1 reply from Tresemme Expert team - 2 years ago
    We're sorry to hear our Keratin Smooth Color shampoo left your hair dry and frizzy, and we'd like to learn more - please reach out to our team at consumer.services@unilever.com and share ref ID: 43899572. We hope to hear back from you!
    quality: 1 out of 5
    value: 3 out of 5
    5 guests found this review helpful. Did you?

    Awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cate the Great - 2 years ago, Verified purchaser
    Awful. I forgot just how much build up I get from this brand. But I was in a bind and went back to it having forgotten that. My hair feels worse after using it. It doesn’t matter how well I rinse of how much I use, I feel like I need to use dry shampoo and it takes longer for my hair to dry.
    1 reply from Tresemme Expert team - 2 years ago
    Hello, we're sorry to hear our Shampoo did not give you the results you were hoping for, so we'd like to ask you a few questions - please reach out to us at consumer.services@unilever.com directly, with ref ID: 43770028. We'll keep an eye out for your email!
    quality: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    High hopes but major disappointment

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Disappointed - 2 years ago, Verified purchaser
    The worst shampoo I’ve ever used. Weird watery consistency and did not lather even on second wash. The conditioner is awful as well. No slip or feeling of hydration whatsoever. My hair is way drier and frizzier after using these products.
    1 reply from Tresemme Expert team - 2 years ago
    We're sorry to hear our Keratin Smooth Color shampoo made your hair dry and frizzier, and we'd like to learn more - please reach out to our team at consumer.services@unilever.com, and share ref ID: 43756237. We hope to hear back from you!
    quality: 1 out of 5
    8 guests found this review helpful. Did you?

    Great system!

    5 out of 5 stars
    jennthejenn - 2 years ago
    originally posted on Tresemme.com
    [This review was collected as part of a promotion.] This brand has been my go to since I was a teen! I love the systems they come out with and customize to certain issues. I color my hair a lot so this one suits me perfectly. Keeps color brighter longer. Easy to apply. I always use the shampoo and conditioner together and it definitely makes a difference! I highly recommend!
    2 guests found this review helpful. Did you?

    Love this

    5 out of 5 stars
    Brittany33 - 2 years ago
    originally posted on Tresemme.com
    [This review was collected as part of a promotion.] I dye my hair each month and I use the shampoo and conditioner. The shampoo works wonders and doesn’t fade my hair. It makes my hair feel smooth and makes it looks shiny. I do recommend this! The quality is good and the price is reasonable!
    3 guests found this review helpful. Did you?

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