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Understanding Aesthetics for the Merchandising and Design Professional - 2nd Edition by Ann Marie Fiore (Paperback)

Understanding Aesthetics for the Merchandising and Design Professional - 2nd Edition by  Ann Marie Fiore (Paperback) - 1 of 1
$120.99 when purchased online
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About this item

Highlights

  • Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior.
  • About the Author: Ann Marie Fiore is a professor, Director of GraduateEducation, and Co-Associate Chair of the Department of Apparel, EducationalStudies, and Hospitality Management at Iowa State University.
  • 416 Pages
  • Art, Fashion & Accessories

Description



About the Book



Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour.



Book Synopsis



Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.



About the Author



Ann Marie Fiore is a professor, Director of Graduate
Education, and Co-Associate Chair of the Department of Apparel, Educational
Studies, and Hospitality Management at Iowa State University.

Dimensions (Overall): 10.9 Inches (H) x 8.4 Inches (W) x 1.1 Inches (D)
Weight: 2.2 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 416
Genre: Art
Sub-Genre: Fashion & Accessories
Publisher: Fairchild Books
Format: Paperback
Author: Ann Marie Fiore
Language: English
Street Date: April 8, 2010
TCIN: 82930760
UPC: 9781563678097
Item Number (DPCI): 247-05-3137
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.1 inches length x 8.4 inches width x 10.9 inches height
Estimated ship weight: 2.2 pounds
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