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Understanding Business in the Global Economy - by  Jonathan Swift (Paperback) - 1 of 1

Understanding Business in the Global Economy - by Jonathan Swift (Paperback)

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Highlights

  • Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action.
  • About the Author: Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.
  • 424 Pages
  • Business + Money Management, Human Resources & Personnel Management

Description



Book Synopsis



Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.



About the Author



Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.
Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Dimensions (Overall): 9.6 Inches (H) x 7.2 Inches (W) x .8 Inches (D)
Weight: 1.5 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 424
Genre: Business + Money Management
Sub-Genre: Human Resources & Personnel Management
Publisher: Bloomsbury Publishing PLC
Format: Paperback
Author: Jonathan Swift
Language: English
Street Date: November 15, 2016
TCIN: 1006744193
UPC: 9780230241572
Item Number (DPCI): 247-13-1811
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.8 inches length x 7.2 inches width x 9.6 inches height
Estimated ship weight: 1.5 pounds
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