Universal Principles of Storytelling for Designers - (Rockport Universal) by Lyle H Sandler (Hardcover)

About the Book

"Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design projects, making them engaging and memorable"--

Book Synopsis

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements--such as character, conflict, and resolution--into visual work, you can create more engaging and impactful projects.

In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:

• Character Development: How to craft relatable and memorable personas in visual narratives.
• Plot Structure: Techniques for creating compelling arcs and engaging storylines.
• Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
• Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.

The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler's expertise and accessible writing style make complex concepts easy to understand and apply.

Universal Principles of Storytelling for Designers is not just another design book; it's a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Review Quotes

"An ideal DIY study that will be of particular value to readers with an interest in advertising development and graphic design techniques."

--Midwest Book Review

"Show me the method! Lyle Sandler's Universal Principles of Storytelling is an immediately useful compendium for designers, storytellers, marketers, and anyone looking to 'wow' their audience. With 100 concise and actionable structures, this book is a must-read for every creative person."

--Paul J. Zak, PhD, author of Immersion: The Science of the Extraordinary and the Source of Happiness

"This exceptional book by Lyle Sandler draws on storytelling's deep human roots, providing invaluable guidance for designers and marketers to create products and brands that deeply resonate. A masterful integration of design principles, storytelling techniques, and marketing strategies, Universal Principles of Storytelling for Designers is a must-have for anyone dedicated to creating compelling narratives and memorable user experiences."

--William Lidwell, Kritina Holden, and Jill Butler, Authors of Universal Principles of Design

"Today's designers need to be more than craftspeople. They need to be gifted communicators, who understand their audience (bother their users, and their colleagues!) and inspire them to action. Lyle Sandler provides a rich smorgasbord of tools and techniques for designers to draw upon, condensed into easy morsels that designers will enjoy reading."

--Ben Sheppard, Chair and Co-Founder, Design for Good

About the Author

Lyle Sandler is an interdisciplinary designer, innovator, and anthropologist. He assists organizations, corporate leaders, and governments in designing products, services, and experiences that drive new forms of value in anticipation of future human needs. He is currently the Chief Design Officer at Aon Corporation, overseeing the design of products and services across all business units. Lyle is exploring innovative techniques that enable humans to efficiently interact with large volumes of data, including the creation of non-language, multi-sensory, progressive storytelling. He resides in Morganville, New Jersey, where he continues to inspire designers through his writing and teaching.