Helps restore and maintain a normal moisture level; Soothes red, irritated, cracking, or itchy skin; Ideal moisturizing formula for dry skin associated with atopic dermatitis (eczema), psoriasis, ichthyosis, and winter itch
Ingredients for sensitive skin: Free of dyes, fragrance, masking fragrance, lanolin, parabens and formaldehyde releasers
Directions: Apply moisturizer as often as needed to the face, hands, feet, and body or as directed by a physician; Ideal for the entire family
Vanicream is the #1 Dermatologist-Recommended Brand for Sensitive Skin: Source IQVIA ProVoice Survey, 12 months ending June 2026
Please note: There are no fragrances or masking fragrances in Vanicream products, but there may be a slightly different aroma to each batch; packaging may vary
Description
Designed for sensitive skin, Vanicream Moisturizing Cream restores and maintains the skin’s normal moisture levels while providing relief for red, irritated, cracked, or itchy skin. Its gentle, soothing formula makes it especially effective in managing dryness linked to various skin conditions such as atopic dermatitis (eczema), psoriasis, ichthyosis, and winter itch. It is recognized by the National Eczema Association.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Formaldehyde-Free, Vegan, No Fragrance Added, Gluten-Free, Noncomedogenic, Made Without Parabens, Artificial Fragrance-Free, Artificial Color-Free, Paraben-Free, Lanolin-Free, Dye-Free, Hypoallergenic, Animal By-Product-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals
Includes: Moisturizer, Body Cream
Beauty Purpose: Soothing, Sensitive Skin, Deep Hydration, Nourishing, Moisturizing, Hydrating
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Estimated ship dimensions: 4 inches length x 3.7 inches width x 5.2 inches height
Estimated ship weight: 1.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Is the ingredient BHT in this lotion a cause for concern as a hormone disruptor?
submitted by DianaLu - 6 months ago
A: nor is there any Authoritative Body including the US National Toxicology Program (NTP), or the US Food and Drug Administration (FDA) that have negatively listed BHT.
submitted byBrand Expert - 5 months ago
A: When used topically, BHT has an extremely low prevalence of reactions. Vanicream™ Moisturizing Cream has been used and recommended by dermatologists for over 35 years.
submitted byBrand Expert - 5 months ago
A: BHT (Butylated Hydroxytoluene) is used for its beneficial antioxidant properties. BHT has been reviewed by the FDA and determined to be Generally Recognized As Safe (GRAS) for direct addition to food.
submitted byBrand Expert - 5 months ago
A: Everyone’s health needs and sensitivities are different, so we recommend speaking directly with your healthcare provider if you have concerns about specific ingredients and how they may affect you.
submitted byBrand Expert - 5 months ago
A: BHT is used in a concentration at a fraction of the highest recommended dose by the FDA, it is absorbed by the skin at miniscule amounts, it is not found on California Proposition 65 list
submitted byBrand Expert - 5 months ago
Q: Is this the real product?
submitted by Julie - 6 years ago
A: Yes it is a real product.
submitted byKatie - 11 months ago
A: Yes. This is a real product.
submitted byVanicream Skin Care - 6 years ago
Brand expert
A: Is this a real question?
submitted byGTO Mama - 6 years ago
Q: can we use this for babies?
submitted by dolly - 9 years ago
A: I specifically use this for my baby. my baby was having rashes from using other products so my dermatologist recommended vannicream. so far no more rashes.
submitted byAQ - 9 years ago
A: Cause of babies delicate skin I would ask your pediatrician.
submitted byY - 9 years ago
Q: Is it hypoallergenic
submitted by Chris - 13 days ago
A: Vanicream is the #1 dermatologist recommended brand for sensitive skin. We hope that stands for something.
submitted byVanicream Skin Care - 12 days ago
Brand expert
Q: Does this contain BHT?
submitted by BHT - 1 month ago
A: This formula was recently updated to remove the BHT.
submitted byVanicream Skin Care - 1 month ago
Brand expert
Q: Can this be used on the face?
submitted by Gin - 2 months ago
A: Yes. It can be used on face and body.
submitted byVanicream Skin Care - 2 months ago
Brand expert
Q: Is this gluten free lotion
submitted by EiR - 2 months ago
A: Yes. We do not use any ingredients that contain gluten and each batch is tested to ensure that it is gluten-free.
submitted byVanicream Skin Care - 2 months ago
Brand expert
Q: Is this okay for acne prone skin?
submitted by Kaitlyn - 4 months ago
A: Vanicream Moisturizing Cream is Non-comedogenic (won’t clog pores).
submitted byVanicream Skin Care - 4 months ago
Brand expert
Q: Will this help spider veins on back of feet and ankles
submitted by Carol - 6 months ago
A: Hello! We recommend reaching out to your provider directly so they can assess your specific concerns and advise whether this product would be appropriate for you. Thank you!
submitted byBrand Expert - 5 months ago
Q: is it safe for sensitive skin with like eczema
submitted by Hi - 11 months ago
A: To know if a product will be "safe" for your skin, you should always check with a skincare professional such as a Dermatologist. That being said, Vanicream is the #1 Dermatologist recommended brand for sensitive skin. The reason that we can make that claim is that all of our products are created without common chemical irritants such as dyes, fragrance, masking fragrance, parabens, and formaldehyde releasers.
Vanicream is a highly recommended moisturizer, especially for those with sensitive skin and eczema. Many guests appreciate its thick, hydrating formula that absorbs well without leaving a greasy residue. It is fragrance-free and gentle, making it suitable for all ages, including infants. While some guests experienced issues with the pump and thickness, the overall effectiveness in providing relief from dryness and irritation has made it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
562 star ratings
4.6 out of 5 stars with 562 reviews
effectiveness
4.6 out of 5
effectiveness: 4.59 out of 5
quality
4.6 out of 5
quality: 4.56 out of 5
value
4.4 out of 5
value: 4.44 out of 5
88% would recommend
308 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 August, 2026Verified purchase
Excellent Moisturizer for Sensitive Skin
Fair price on a skin care product we have used for decades. Many thanks to Target.com for making Vanicream available for ship to home customers!
Bargain Hunter
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 August, 2026Verified purchase
(no review title)
Pump does not work.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
Great cream for eczema
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
OCAndy
Best eczema lotion ever. I can’t recommend it enough.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026
(no review title)
love for my dry skin
Julie
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026
(no review title)
After 11 months of trying products my sons eczema is relieved of the itchiness. Thanks to Vanicream! Sad I didn’t try this earlier.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 July, 2026Verified purchase
Vanicream Moisturizing Cream
This is the only lotion I used during my pregnancy because other lotions will make me break out and since then I have been only using this lotion. It hydrates my skin well, it’s unscented, and great absorption into the skin.
Ariana
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
16 July, 2026
originally posted on http://www.vanicream.com/
Would not recommend for sensitive skin!!!
This product is supposed to be good for sensitive skin, yet left me with allergic contact dermatitis. Would not get if you have sensitive skin, it makes the problem 10 times worse!!
Pge
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 July, 2026Verified purchase
True ingredients not listed
The product has BHT but doesn’t list on target’s website as an ingredient 😫 Would not have purchased otherwise. I don’t feel comfortable using this on a baby.
Josie
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
24 June, 2026
originally posted on http://www.vanicream.com/
I will definitely be continuing to purchase this product!
I am 37 and have suffered severe eczema since I was 5. This is the first product in my entire life that has provided long lasting relief. ZERO itch and my skin has never felt this amazing!
Honeybee
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 June, 2026Verified purchase
Thick
I love the pump and it's great for sensitive skin. It is really thick though so beware
Kristie
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
21 June, 2026
originally posted on http://www.vanicream.com/
please dont discontinue or change
please dont change this product and also keep selling the one without the pump (weird non recyclable thin plastic,bad stuff) I have tried Lubiderm, Aveeno, Gold Bond and your sunscreen and all had headache inducing mystery ingredient, (maybe very absorbent and easily contaminated by voc from soft plastic packaging or ambient air?)also the softer and more pliable the packaging the more susceptible to contamination from sitting on shelves with allt the fragranced crap sold in stores these days. PLEASE keep selling the one without the pump as it has an inside seal to keep VOC out and minimal ingredients. Some of us really need it
none
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 June, 2026Verified purchase
Great for senstive skin
This is my go to lotion for maintaining my kids’ eczema. It was recommended by their pediatrician.
Loraine
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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2 out of 5 stars
13 June, 2026Verified purchase
(no review title)
Was disappointed by this since I love Vanicream face lotion so much. But this just feels very sticky and tacky, doesn’t absorb well, and skin still felt dry after
Ingrid
Did you find this review helpful?
5 out of 5 stars
4 June, 2026
originally posted on http://www.vanicream.com/
Not greasy, absorbs well
I live in a desert climate where moisturizer is not optional, but every other brand/product I tried was making my skin angry. I was hesitant to try this, fearing it would be greasy due to the high petrolatum content. I took a chance on it, and am glad I did! It's not greasy, absorbs very well, and makes my skin feel soft and hydrated. Great product!
Allie
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 May, 2026Verified purchase
(no review title)
It made my arms break out
Kat
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 May, 2026
Not good for oily/acne prone skin
If you have acne-prone/oily skin or are prone to closed comedones, DO NOT use this. It made my skin so oily and clogged my pores so much.
Eyrin
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
3 May, 2026
(no review title)
Dermatologist suggested to get this lotion
rachel
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 April, 2026Verified purchase
beware
bought for the eczema/extremely dry and itchy patches i’m having on random parts of my body. on certain patches it made my skin actually more itchy. on other patches it created a burning sensation. and on all the parts i put the cream on, my skin was completely dry and flakey within less than 12 hours as if i hadn’t put anything on it to begin with. i know it works well for some people, but did not work at all for me :(
z
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 April, 2026Verified purchase
(no review title)
Amazing Hydration, Absorption, scent, and texture! I have extreme eczema on my face, resulting of my face being red,dry, irritating. I’ve used so many different creams in the past and threw away my vanicream facial moisturizer because it didn’t work. This product does the job, I don’t have to actively put Aquaphor on my skin anymore. This and the Vanicream facial cleanser is perfect for sensitive, eczema dry skin!! I live in Hawai’i, and it’s really hard to find a solution for my dry skin and this is the fix!!
