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Vital Proteins Vital Performance Protein - Vanilla 26.8 oz
$38.65
Out of Stock
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At a glance
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About this item
Highlights
- 25 grams of protein per serving
- 10 grams of collagen peptides per serving
- Lactose free
- Gluten Free
Description
Vital Proteins offers Vital Performance Protein - Vanilla protein powder for athletes and those who wish to add more protein to their daily diets. Packed with 25 grams of protein and 10 grams of collagen peptides per serving, this lactose-free formula is an excellent addition to your fitness routine. With no artificial sugars or sweeteners and rich in nutrients, it's a great start to your morning or a wonderful option for a nighttime treat. Enjoy within 30 minutes of a great workout to help support muscle protein synthesis. Simply add it to cold water or give a nutritional boost to your favorite smoothies.
Protein Grams per Serving: 18 g
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Powder
Primary dietary ingredient: Milk Protein Isolate
Protein type: Milk Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 18000 mg
TCIN: 1001855880
UPC: 850017983373
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 36 g
Serving Per Container: About 21
Amount Per Serving:
Calories: 130
% Daily Value*
Cholesterol 10mg3%
Total Carbohydrate 6g2%
Sugars 5g
Added Sugars 5g10%
Protein 25g48%
Calcium 350mg27%
Sodium 230mg10%
Potassium 40mg1%
Milk Protein Isolate** 18g
Collagen peptides (from bovine)** 10g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca dextrose (d-glucose), natural flavors, sea salt, mct oil powder (mct oil, acacia fiber), sunflower lecithin, stevia leaf reb m, monk fruit extract
Allergens & Warnings:
Do not use if safety seal is broken or missing., If you are pregnant, nursing or have a medical condition, consult your physician before use., CONTAINS: MILK, COCONUT This product is manufactured in a facility that processes processes milk, fish and tree nuts.Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 7 inches height
Estimated ship weight: 1.945 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Swanson Health Products
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This protein powder has garnered positive feedback for its smooth texture and delicious flavors, particularly vanilla. Guests appreciate its ability to blend well in smoothies and shakes, making it a versatile addition to their diets. Many highlight its effectiveness as a meal replacement and its lactose-free formulation. However, some concerns were raised about packaging and flavor intensity. Overall, it stands out for its quality ingredients and satisfying taste, making it a great choice for protein supplementation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 273 reviews
1 out of 5 stars
7 June, 2025
originally posted on vitalproteins.com
Undisclosed allergen: coconut
Very dangerous to not list coconut allergy warning! Please update website.
1 reply from Team Vital team - 5 months ago
Hello there! Vital Proteins takes food allergies very seriously. All products that contain allergens are clearly labeled directly under the ingredient list. If you have any additional questions or concerns, feel free to email us at info@vitalproteins.com.
1 out of 5 stars
16 April, 2025
originally posted on vitalproteins.com
Not available
I love this protein but I cannot get it ANYWHERE. Why is the vanilla flavor ALWAYS SOLD OUT?!
1 reply from Team Vital team - 7 months ago
Hello Taylor! Please accept our apologies for the extended delay on this restock, as we've passed along your feedback to the appropriate teams here at Vital Proteins. Unfortunately, there have been challenges outside of our control. However, we can assure you that our team is making every effort to have this product restocked as soon as possible! Feel free to subscribe your email to be notified as soon as this is restocked on the website.
1 out of 5 stars
3 April, 2025
originally posted on vitalproteins.com
All about the profot
They are so cheap they cut every corner possible. Containers are atrocious if you are able to open them you cannot use them. I had to pour mine into a ziplock bag when I finally got it open. They no longer give you a scooper. The containers only two thirds full to fool you that there's more and raise the price. Yes you will make more profit per container but you will sell less containers. I heard one will no longer buy your product. I am sure people will see through your fakeness and greed. You should be ashamed of yourself.
1 reply from Team Vital team - 7 months ago
Thank you for reaching out and sharing your feedback with us! Vital Proteins is committed to doing business in a way that respects people and the planet. While we are proud of the social and environmental actions we’ve taken to-date, we know we can continue to push for better. An element of this is continuing to reduce our plastic footprint, and the introduction of our paper-based canister is our latest progress marker in this department. As mentioned, here at Vital, we always strive to exceed our customers' expectations. And that's why we have such a strong brand loyalty with our fans! We'll be sure to communicate your feedback to the appropriate teams. Thank you again for your time and support. If you have any further questions or concerns for us, please feel free to let us know.
5 out of 5 stars
2 January, 2024
originally posted on vitalproteins.com
(no review title)
Why is this always out of stock?? It’s my favorite protein powder.
4 out of 5 stars
22 September, 2023
originally posted on influenster.com

So good!
[This review was collected as part of a promotion.] I love this brand and their powders! They blend and dissolve well since so many others are chalky. They don’t have an obvious fake sugar flavor either. Vanilla is not my favorite flavor since it doesn’t go well with other fruits or blending ingredients but the other flavors I really enjoy
5 out of 5 stars
9 March, 2023
originally posted on influenster.com

Good quality
Vital Proteins has a lot of great products and this is no exception. The flavor of the vanilla is mild enough to drink in different ways. It is not very chalky and doesn't have an off putting flavor at all. For me, I like to use a scoop and blend with banana, a little whole milk or almond milk, yogurt, strawberries and sometimes crushed pineapple. Delicious!
5 out of 5 stars
19 September, 2022
originally posted on vitalproteins.com
Best tasting protein I've ever tried
I shopped around forever for a good protein and ended up purchasing the Vital Performance protein in vanilla since it had a good amount of protein and collagen. I have never had a protein powder taste SO good. This is the first protein powder I've not had to try and mask in my food. It's not chalky and mixes very well. I add a scoop to my oatmeal in the morning and it makes it even more enjoyable. My boyfriend is lactose intolerant and is able to add some to his protein shakes no problem. Highly, highly recommend this protein powder.
5 out of 5 stars
31 May, 2022
originally posted on vitalproteins.com
Highly recommend this flavor
[This review was collected as part of a promotion.] If you're a fan of a basic vanilla flavor then you're going to want to try this one for sure. Flavor is one of the best ones I've come across on the market.
5 out of 5 stars
31 May, 2022
originally posted on vitalproteins.com
Súper recommended!
[This review was collected as part of a promotion.] It's a really great product I love to use it before my excercise, it's really good if you don't have time to eat your meals with the the portions you need of protein
5 out of 5 stars
23 May, 2022
originally posted on vitalproteins.com
My favorite recovery product!
[This review was collected as part of a promotion.] I have started to crave this product after workouts, and it has made a huge difference in my recovery and training. I notice that I recover more fully and quickly and have more energy in general.
5 out of 5 stars
15 May, 2022
originally posted on vitalproteins.com
Love the taste and texture but
What is the fat content? Don’t see it in nutritional label
4 out of 5 stars
30 April, 2022
originally posted on vitalproteins.com
I recommend it!
[This review was collected as part of a promotion.] Great lactose free option! I don't like vegan protein so this is amazing! The taste is great and mixes really well with smoothies.
4 out of 5 stars
18 March, 2022
originally posted on influenster.com

Tastes good
[This review was collected as part of a promotion.] These protein powders are a tasty addition to your diet. I don’t work out heavily but I don’t get enough protein from my diet and these help supplement it. I’d like them to add some fruit flavors
3 out of 5 stars
1 March, 2022
originally posted on influenster.com

Pre-Workout game changer
[This review was collected as part of a promotion.] This experience was similar to my experience with the coffee flavor however I think this was the better flavor & it was easier to make taste better. Despite that same Ole protein shake grit, this was really good mixed with vanilla yogurt. I tried preparing this several ways & let me just say that the instructions on the product are a disaster. It literally tasted awful made the way the instructions said So I had to find my own way which is why the review took a while for me. It gave the kick I was looking for for sure but the company should give out a recipe instead of the instructions on the product.
1 reply from VP Support Team team - 4 years ago
Hi! We’re so sorry to hear about your experience. We at Vital Proteins do everything in our power to deliver quality products to elevate your wellness routine. Your feedback helps us improve.
5 out of 5 stars
24 February, 2022
originally posted on influenster.com

This was gifted to
[This review was collected as part of a promotion.] This was gifted to my by Influenster. This tastes so good and is so filling. My favorite way to make it is to put a frozen banana in it and use my blender. It keeps my full until lunch time and is a perfect meal replacement. This Is my new favorite protein powder and I would recommend!
5 out of 5 stars
22 February, 2022
originally posted on influenster.com

vanilla protein
[This review was collected as part of a promotion.] It good protein, I usually drink it every morning after my workout. Flavor is good if you mix it with milk. If you mix with water it’s alright. I would buy this product again.
5 out of 5 stars
21 February, 2022
originally posted on influenster.com

i loved this!
[This review was collected as part of a promotion.] The vanilla is always a classic and smelled amazing just like the others! Affordable and worth your time giving a try.
5 out of 5 stars
21 February, 2022
originally posted on influenster.com

yummy goodness
[This review was collected as part of a promotion.] This was my husbands favorite by far… said it taste like a vanilla milkshake and will definitely be buying more of this for him!
4 out of 5 stars
21 February, 2022
originally posted on influenster.com

Good - Just don't drink with only water :)
[This review was collected as part of a promotion.] I got all three flavors of vital performance protein shakes to try and I was really excited. My wife and I have been working out a lot lately to try and drop the COVID weight and get a little healthier. When looking at protein shakes I always judge first on taste and second on whether or not they fill me up. We tried the vanilla with only water and also in a smoothie with frozen fruit and Greek yogurt or milk to taste the variations. Both were drinkable but I would not recommend it with just water; it isn't the worst in the world but it tasted how you imagine every protein powder mixed with water to taste - not fantastic. Mixed with fruit and yogurt filled us up and tasted amazing. Would recommend as it's low in sugar and the wife and I both liked it. Just need to be committed to add-ins for the taste and flavor.
5 out of 5 stars
21 February, 2022
originally posted on influenster.com

Best Taste! Best Results!
[This review was collected as part of a promotion.] I have never tasted a creamier, smoother protein powder. The taste is just like vanilla milk, no weird after taste, and mixes so well with just a frother! Even the smell when you open the container is glorious. 10/10 recommend!!