$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeply hydrating lip mask for dry, chapped lips.
- Peptides visibly plump lips by boosting collagen for fuller, healthier-looking lips.
- 8-Hyaluronic Acid Complex intensely moisturizes and smooths fine lines.
- Plant butters and ceramides nourish, protect, and lock in essential moisture.
- Delicious sugar cookie fragrance offers a comforting, indulgent sensory experience.
- Clean beauty formula: dermatologist-tested, vegan, cruelty-free, and formulated without parabens, mineral oils, sulfates, or harsh chemicals.
- Crafted in Korea for authentic Korean beauty innovation.
Description
Give your lips the ultimate overnight treat with Vitamasques Sugar Cookie Hydrating Lip Mask. This luxurious lip treatment combines intensive skincare-level ingredients to deeply hydrate, soften, and plump your lips, leaving them looking and feeling rejuvenated.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Health Facts: Vegan, Contains Peptides, Contains Cocoa Butter, Contains Hyaluronic Acid, Contains Sunflower Seed Oil, Contains Blueberry, Contains Ceramides, Contains Strawberry, Contains Castor Oil
Product Form: Balm
Sustainability Claims: Cruelty-Free, Post-Consumer Recycled Material, Not Tested on Animals, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Hydrating, Plumping, Moisturizing, Deep Hydration, Damage Repair
Net weight: .33 fl oz (US)
TCIN: 92075796
UPC: 652726120021
Item Number (DPCI): 037-08-9366
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
Made with Plant Butters Ceramides, 8 Hyaluronic Complex and PeptidesShipping details
Estimated ship dimensions: 6.94 inches length x 2.52 inches width x 0.66 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.2 out of 5 stars with 120 reviews
quality: 3.43 out of 5
value: 2.38 out of 5
39% would recommend
38 recommendations
I like it!
4 out of 5 stars
Meh - today
This product feels good on the lips, and it smells really good.
Yummy Hydration
5 out of 5 stars
Thumbs up graphic, would recommend
LipBalmAddict - 11 hours ago, Verified purchaser
I love this lip mask for the amazing $5 price tag, delicious sugar cookie scent and formula. The formula is smooth, hydrating, and lasts multiple hours. I have all of their balms and use them more than some of my more high end ones.
Bad product
1 out of 5 stars
Thumbs down graphic, would not recommend
Star - 4 days ago
Bought this product hoping for extra moisture at night for my lips. The tube really is almost empty!!! I squeezed the tube and only a tiny amount of product is actually in it! It smells like old theater butter popcorn and doesn’t apply well at all. I can’t recommend this product at all! Total waste of money!!!
tf
1 out of 5 stars
Thumbs down graphic, would not recommend
huh - 17 days ago
It was empty??? why are yall selling this
1 reply from Vitamasques Team team - 15 days ago
We’re really sorry to hear about your experience — that’s definitely not what we want for our customers. While the Sugar Cookie Lip Mask tube contains the full 10ml of product as labeled, we understand that the larger tube size can make it appear underfilled. We're currently working on updating the packaging to better reflect the volume and avoid confusion. Thank you for bringing this to our attention — we truly value your feedback.
what a waste
2 out of 5 stars
Thumbs down graphic, would not recommend
matias94 - 19 days ago, Verified purchaser
absolutely smells disgusting
1 reply from Vitamasques Team team - 19 days ago
Thank you for your feedback, Matias, and we're truly sorry to hear that the scent did not meet your expectations. We understand how important fragrance is in personal care products, and while our Sugar Cookie Lip Mask has been formulated to be subtle and gentle, scent preferences can vary greatly from person to person. We appreciate you giving it a try, and we’ll make sure your comments are shared with our product team for future consideration. If there's anything else we can do or if you'd like to try another variant, please feel free to reach out to us directly. Warm regards, The Vitamasques Team
great product
3 out of 5 stars
Thumbs up graphic, would recommend
athena - 20 days ago, Verified purchaser
really great formula, my favorite lip balm i've found! however, the other reviews are true that it does feel half filled & you dont get much product.
1 reply from Vitamasques Team team - 15 days ago
Hello Athena, Thank you so much for your kind words about the formula — we're so glad to hear it's your favorite! Regarding the fill, we truly appreciate your feedback. While the product does contain the full 10ml as stated, we understand that the tube size can give the impression of being under-filled. We're already working on improving the packaging to ensure it feels as satisfying as the product itself. Thanks again for your support — it means a lot!
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
KC - 22 days ago
There is maybe enough for one use in this tube!! What is going on? Drab to Dreamy promotes it as the best. Don’t buy this. You don’t get your $$ worth and she gets paid for that!!!!
1 reply from Vitamasques Team team - 22 days ago
Hi there, Thank you for your feedback, and we're truly sorry to hear about your experience with the product. Please rest assured that all our lip masks are filled with 10ml of product as labeled, though we understand the tube size can sometimes be misleading. We are currently reviewing our packaging design to better reflect the quantity inside and appreciate you raising this concern. We truly value your support and hope to have the chance to restore your confidence in our products. Warm regards, The Vitamasques Team
Empty tube
3 out of 5 stars
Thumbs down graphic, would not recommend
Kay46 - 25 days ago, Verified purchaser
Works good but it’s empty?
1 reply from Vitamasques Team team - 11 days ago
Hi Kay, Thank you so much for your feedback, and we’re really sorry to hear about your experience. We completely understand how disappointing it can be when a product feels underfilled. Please note that each tube is filled with 10ml of product as stated, though the packaging size may give the impression of more. That said, we’re already working on improving the tube design to better reflect the actual fill and avoid confusion in the future. In the meantime, feel free to reach out to us at help@vitamasques.com so we can help make things right. Warmly, The Vitamasques Team
good but not much product
3 out of 5 stars
kenzie - 1 month ago
I like the formula. i love affordable lip care i buy a new tube every time i go to the store and i was excited to see something new. the only problem is the tube is emptyyyyy. if you’re going to fill it up 10% at least make the tube smaller.
1 reply from Vitamasques Team team - 29 days ago
Thank you so much for sharing your thoughts, Kenzie — we're really glad to hear you love the formula and appreciate affordable lip care! We’re genuinely sorry to hear that your Sugar Cookie Lip Mask appeared underfilled. We’ve received a few similar comments and want to give you a bit of context. Because of the rich and thick texture of the formula, small air pockets can sometimes form during filling, making the tube feel less full than it actually is. We can assure you the product contains the full 10ml stated, but we completely understand how this can be disappointing. We truly value your feedback and are already working on improving the packaging to better reflect the product inside. Thank you again for being a loyal customer and helping us improve! Warm regards, The Vitamasques Team
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Keionna - 1 month ago
The tube feels empty. What a waste of money
1 reply from Vitamasques Team team - 29 days ago
We're really sorry to hear that your experience with the Sugar Cookie Lip Mask didn’t meet expectations, Keionna. We want to provide some context — due to the thick and nourishing texture of the formula, small air gaps can sometimes form during filling, which may cause the tube to feel underfilled. However, we can confirm that each unit contains the full 10ml as stated. That said, we completely understand how frustrating this can be and truly appreciate you sharing your feedback. We're actively working on an improved tube design to better reflect the amount inside and avoid this kind of confusion in the future. Warm regards, The Vitamasques Team
Not worth 5 dollars
1 out of 5 stars
Thumbs down graphic, would not recommend
Na - 1 month ago
The tube has only about an inch of product in it. A scam really.
1 reply from Vitamasques Team team - 29 days ago
We're very sorry to hear about your experience with the Sugar Cookie Lip Mask, Na. We understand how disappointing it must be to receive a product that appears underfilled. To provide some context — the formula is quite thick and designed to deeply nourish and protect the lips, which can result in small air pockets forming during filling. This sometimes gives the impression that the tube contains less product than stated. However, we can assure you that each tube is filled with the full 10ml, as labeled. That said, your feedback is incredibly important to us. We’re currently working on an improved tube format for future batches to ensure the product feels as full as it truly is. Thank you again for bringing this to our attention — it helps us do better. Warm regards, The Vitamasques Team
Half of the tube was air
4 out of 5 stars
Thumbs up graphic, would recommend
Ashley - 1 month ago
I really like the formula but the tube is half full
1 reply from Vitamasques Team team - 29 days ago
Thank you for your feedback, Ashley — we’re so glad to hear you’re enjoying the formula of our Sugar Cookie Lip Mask, but we’re sorry to hear the tube felt underfilled. To explain a bit: our lip mask is made with a thicker, richer formula designed to deeply hydrate, which can occasionally cause small air gaps during the filling process. While each tube does contain the full 10ml as stated, we understand how it can be frustrating when it doesn’t appear that way. We truly value your input and want you to know that we’re actively working on an improved tube design to help prevent this experience in the future. Warm regards, The Vitamasques Team
Feels Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Lipgloss31 - 1 month ago
Love the formulation and it feels great on the lips! Don't ever change the formulation!!! I will buy again despite the small amount. I do have to agree that the tube feels pretty empty. I would recommend that the company adds more product to the current tube or find a small tube, so we know what we are getting visual. Over all still giving 5 stars because I truly do love how it feels on my lips. 0 stars on the choice of tube size for product.
1 reply from Vitamasques Team team - 1 month ago
Hi there, Thank you so much for your kind words and thoughtful feedback on our Sugar Cookie Untinted Lip Mask — we’re thrilled to hear you love the formula and how it feels on your lips! We completely understand your point about the packaging, and you’re not alone — we’ve received similar feedback and want you to know that we’re actively working on a new tube format to better reflect the actual product amount and improve the overall experience. While the current tube does contain the full 10ml, the thicker formula and occasional air pockets can make it appear underfilled. Your support means the world to us, and your voice truly helps us get better. Thanks again for sticking with us — we can’t wait to show you what’s coming next! Warm regards, The Vitamasques Team
not as expected
2 out of 5 stars
Thumbs down graphic, would not recommend
sugar cookie - 1 month ago, Verified purchaser
has a sticky feeling and it barely has any smell of sugar cookie
1 reply from Vitamasques Team team - 1 month ago
Hi there, Thank you for sharing your feedback on our Sugar Cookie Untinted Lip Mask. We’re sorry to hear the texture and scent didn’t meet your expectations — we know how important both are in creating a satisfying experience. Our formula is designed to deliver long-lasting hydration, which can sometimes result in a slightly tackier feel. As for the scent, it's intended to be subtle and not overpowering, but we understand this can vary depending on personal preference. We truly appreciate you taking the time to share your thoughts — your feedback helps us continue to improve and refine our products. Warm regards, The Vitamasques Team
Great product
5 out of 5 stars
Maleficent - 1 month ago
originally posted on VITAMASQUES
Great product! I love the smell and consistency, not regrets about buying this product!!
Only got 4 uses out of the tube...
2 out of 5 stars
Thumbs down graphic, would not recommend
Not even worth 5 dollars - 1 month ago
The product is actually wonderful, but the tube is literally 90% empty. Like, I had to work to get some product out.
1 reply from Vitamasques Team team - 1 month ago
Hi there, Thank you so much for your feedback — we’re really happy to hear you love the product itself, but we’re sorry to hear about your experience with the tube feeling nearly empty. We’ve had a few similar comments, and wanted to give you a bit of background. Because the Sugar Cookie Lip Mask has a thick, ultra-hydrating formula designed to deeply nourish the lips, small air pockets can sometimes form during the filling process. While the product does meet the full 0.33 fl oz (10 ml) as stated, we completely understand how it can be frustrating when it doesn’t look or feel that way. Please rest assured that we're already working on improving the tube design in future batches so the product feels as full as it truly is. Your feedback is incredibly valuable to us, and we truly appreciate you taking the time to share your experience. Warm wishes, The Vitamasques Team
Empty and pricey
2 out of 5 stars
Thumbs down graphic, would not recommend
Liv_26 - 1 month ago, Verified purchaser
Smell is great and yes hydrating but the price for the amount of product !?? NO, do not buy. Looks empty!
1 reply from Vitamasques Team team - 1 month ago
Hi there, Thank you for your feedback — we're sorry to hear that your experience with our Sugar Cookie Lip Balm didn’t meet expectations. We’ve heard similar concerns and want to reassure you that we’re taking them seriously. The balm is formulated with a rich, ultra-hydrating texture that can sometimes cause a small air gap to form inside the tube during filling. While it does contain the full 10ml stated on the packaging, we understand how it can feel underfilled, and that’s understandably disappointing. We're currently working on updating the packaging for future batches to help avoid this issue and ensure the product looks and feels as full as it is. We truly appreciate you taking the time to share your experience — it’s feedback like yours that helps us do better. Warm regards, The Vitamasques Team
So yummy and hydrating
5 out of 5 stars
Thumbs up graphic, would recommend
KP - 2 months ago, Verified purchaser
Smells exactly like a sugar cookie, so much that I want to eat it. Extremely hydrating and lasts all night. I ordered several tubes and they were all completely full and one tube has lasted months, so I’m not sure why so many have complained about empty tubes. I hope they keep making this!
1 reply from Vitamasques Team team - 11 days ago
Hi there, Thank you so much for the kind words! We're so happy to hear you're loving the Sugar Cookie Lip Mask — that sweet scent and overnight hydration are exactly what we were going for 🍪✨ We're glad your tubes were perfectly filled and lasting well. Feedback like yours truly means a lot, and yes — we definitely plan to keep making it! With gratitude, The Vitamasques Team
Impressed
5 out of 5 stars
Thumbs up graphic, would recommend
Vee - 2 months ago
Absolutely impressed with this lip mask. Smells just like sugar cookies—really subtle and not too sweet. I throw it on before bed and wake up with soft, hydrated lips. It’s become a solid part of my nightly routine. Definitely recommend.
HORRIBLE-DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
Robin - 2 months ago
HORRIBLE! It's sooo empty there was only enough for 3-4 uses. how is it even legal to have that on the shelf.
1 reply from Vitamasques Team team - 2 months ago
Hi Robin, Thank you for taking the time to share your feedback — we're genuinely sorry to hear about your experience. We’ve received similar comments regarding the Sugar Cookie Lip Mask appearing underfilled, and we want to offer some context. The formula is intentionally thick and rich to deliver deep hydration and barrier support, but this can sometimes result in a small air gap at the base of the tube, making it seem less full than it actually is. That said, your concerns are completely valid, and we've taken them to heart. We're currently testing an updated tube format for future batches to ensure the product feels as full as it should from the first use. We truly appreciate your honesty — it helps us do better. Warm regards, The Vitamasques Team