$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeply hydrating lip mask for dry, chapped lips.
- Peptides visibly plump lips by boosting collagen for fuller, healthier-looking lips.
- 8-Hyaluronic Acid Complex intensely moisturizes and smooths fine lines.
- Plant butters and ceramides nourish, protect, and lock in essential moisture.
- Delicious sugar cookie fragrance offers a comforting, indulgent sensory experience.
- Clean beauty formula: dermatologist-tested, vegan, cruelty-free, and formulated without parabens, mineral oils, sulfates, or harsh chemicals.
- Crafted in Korea for authentic Korean beauty innovation.
Description
Give your lips the ultimate overnight treat with Vitamasques Sugar Cookie Hydrating Lip Mask. This luxurious lip treatment combines intensive skincare-level ingredients to deeply hydrate, soften, and plump your lips, leaving them looking and feeling rejuvenated.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Why You’ll Love It:
• 8-Hyaluronic Acid Complex delivers deep hydration, smoothing fine lines for noticeably softer, smoother lips.
• Peptides stimulate collagen for naturally fuller, plumper lips.
• Nourishing plant butters and ceramides deeply moisturize, creating a protective barrier against dryness and environmental stressors.
• Non-tinted formula can be used alone or under lipstick or gloss as a hydrating base.
• So delicious, you’ll want a bite of this sugar cookie aroma with each application, transforming your routine into a cozy, sweet treat escape.
• Apply generously to lips overnight or whenever intensive hydration is needed, for visibly healthier, plumper lips by morning.
Great for: Normal, Dry, Oily, and Combination Skin Types.
Health Facts: Vegan, Contains Peptides, Contains Cocoa Butter, Contains Hyaluronic Acid, Contains Sunflower Seed Oil, Contains Blueberry, Contains Ceramides, Contains Strawberry, Contains Castor Oil
Product Form: Balm
Sustainability Claims: Cruelty-Free, Post-Consumer Recycled Material, Not Tested on Animals, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Hydrating, Plumping, Moisturizing, Deep Hydration, Damage Repair
Net weight: .33 fl oz (US)
TCIN: 92075796
UPC: 652726120021
Item Number (DPCI): 037-08-9366
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Allergens & Warnings:
Made with Plant Butters Ceramides, 8 Hyaluronic Complex and PeptidesShipping details
Estimated ship dimensions: 6.94 inches length x 2.52 inches width x 0.66 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.1 out of 5 stars with 147 reviews
quality: 3.21 out of 5
value: 2.26 out of 5
39% would recommend
51 recommendations
SAVE YOUR TIME AND MONEY!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
SCREW - 6 days ago, Verified purchaser
Package was empty, didn’t get a chance to try product! Save yourself the time and hassle of being disappointed!
1 reply from Vitamasques Team team - 4 days ago
We’re so sorry to hear about your experience. Our lip masks are always filled to 10ml, though we’ve received feedback from our community that the thicker balm formula can sometimes create what looks like an “air gap” inside the tube. We understand how disappointing that can feel, and our team is already working on adjusted tube sizing to reduce this and give a better sense of fullness — without changing the clean, nourishing formula inside. Your feedback truly helps us improve, and we appreciate you taking the time to share it. 💛
Lacking Product
3 out of 5 stars
Thumbs down graphic, would not recommend
Liv S - 6 days ago, Verified purchaser
I like this product, but like other reviews, i’ve had similar experiences with it lacking product. Packaging is nice, but barely full. The tube felt like half empty upon opening. If you’re only going to put 10 ML in the packaging, make it a smaller tube.
1 reply from Vitamasques Team team - 4 days ago
Thank you so much for your feedback — we really appreciate you taking the time to share your experience. 💜 The Sugar Cookie Lip Mask is filled to 10ml as stated, but because of the thicker balm formula, a small air pocket can sometimes make the tube feel less full. We’ve heard similar comments and are already working on adjusting our tube sizing so the product feels more consistent and satisfying on first use, without changing our nourishing formula. Your input helps us improve, and we’re grateful you shared it with us!
Empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Kk - 12 days ago, Verified purchaser
The tube was empty waste of money
1 reply from Vitamasques Team team - 10 days ago
Hi there, Thank you for sharing your feedback. We’re sorry to hear you were disappointed. Each Sugar Cookie lip mask tube contains the full 10ml of product, but because of the thicker balm formula, a small air pocket can sometimes appear at the base. This is normal and doesn’t affect the amount or performance of the balm. We truly appreciate your input, and it helps us continue improving our products. Warm regards, The Vitamasques Team
LOVE this Lip Mask!
5 out of 5 stars
Thumbs up graphic, would recommend
K - 12 days ago, Verified purchaser
I don't normally review items, but I LOVE this product. I have tried a lot of lip masks and this is one of my favorites. It is thick and super hydrating, and has a great scent. I put it on every night before bed, and I can tell my lips are hydrated when I wake up. I also love that this is a tube. Many lip masks come in a tub, and I hate sticking my fingers in them. There are applicators, but they are annoying to clean and difficult to keep track of. I think that the best part is the price. This is extremely affordable for such a high quality mask. I am about to purchase my third tube, so I highly recommend this to everyone looking for an affordable lip mask in a tube.
1 reply from Vitamasques Team team - 4 days ago
Thank you so much for your amazing review! 💜 We’re so happy to hear how much you’re loving the Sugar Cookie Lip Mask. It’s wonderful to know the tube format and super-hydrating formula are working so well for you! Your kind words and recommendation truly mean the world to us. If you’re ever looking to try something new, we have a few other delicious lip mask flavors and skincare treats that we think you’ll love just as much. Thank you again for being part of the Vitamasques family!
Basically empty
3 out of 5 stars
TC - 15 days ago, Verified purchaser
I love the product but my tube was basically empty!! I could squeeze it all the way until my fingers were touching and no product will even come out. Frustrating.
1 reply from Vitamasques Team team - 4 days ago
Thank you so much for your feedback 💜 We really appreciate you taking the time to share your experience. We’ve heard similar comments about what looks like an “air gap” in the tube. Our thicker balm formula is designed to deliver deep hydration and create a nourishing barrier for your lips, and a small air pocket can sometimes appear at the base to help keep the balm consistent and avoid waste. We’re working on new batches with adjusted tube sizing to reduce this gap and improve the overall feel of fullness—without changing the formula you love. Your feedback truly helps us improve, and we appreciate you speaking up!
10/10
5 out of 5 stars
JPE2014 - 15 days ago, Verified purchaser
I love the smell. It stays on for hours. My lips feel smooth and soft. Love this product.
1 reply from Vitamasques Team team - 4 days ago
Thank you very much for your kind feedback. We are delighted to hear that you are enjoying the Sugar Cookie Lip Mask and that it keeps your lips smooth and soft. We truly appreciate your support and are glad the product meets your expectations 💜
Nearly empty tube upon opening
1 out of 5 stars
Thumbs down graphic, would not recommend
Californiashopper - 21 days ago, Verified purchaser
This tube had enough for essentially two uses. It came out of the packaging almost empty!
Good product, just big tube for no reason
3 out of 5 stars
Thumbs up graphic, would recommend
Bad - 25 days ago, Verified purchaser
I should have read the comments but since I brought lip butter balm and loved it, I just brought it. Like others say it is half empty but I should have guessed since it says in the package 10ml (same as lip butter balm). It is in a bigger tube, which makes no sense. Overall I do like how thick it is and I wear it before bed.
1 reply from Vitamasques Team team - 16 days ago
Thank you so much for sharing your thoughts with us. We’re really happy to hear you enjoy the texture of the Sugar Cookie Lip Mask and that it’s become part of your nighttime routine. 💖 We completely understand how the tube size can make it look like there’s less product inside. Each tube does contain the full 10 ml as listed, but because of the thicker balm texture, a small air gap can sometimes form, which can make it seem underfilled. That said, we’ve heard this feedback from our community, and our team is already working on adjusting tube sizing so the experience feels more consistent without changing the formula you love. We truly appreciate you speaking up—it helps us improve while still keeping the nourishing formula that makes the mask so effective. 💕 – The Vitamasques Team
Large tube, no product
1 out of 5 stars
Thumbs down graphic, would not recommend
Maddie - 30 days ago, Verified purchaser
Was so disappointed, tube is practically empty before even using. Just opened and can bend the tube in half and nothing comes out. Can probably get a total of 5 uses out of this product before it’s gone. Straight out of the package you can literally squeeze the tube until fingers touch on both sides and nothing comes out it is so empty.
1 reply from Vitamasques Team team - 29 days ago
Thank you for sharing your feedback, Maddie — I truly appreciate you taking the time to let us know about your experience with our Sugar Cookie Lip Mask. We’ve heard similar comments from our community about what can look like an air gap in the tube, and I want you to know: you spoke, and we listened. This gap is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes appear at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce the air gap and improve the feeling of fullness — without changing our clean, high-performance formula. Thanks again for speaking up. Your voice truly helps us improve. If there’s anything more we can do or if you had a different issue, feel free to reach out to us by email: help@vitamasques.com - I’m here to help. Warm regards, Alice Vitamasques Customer Care
THE BEST OUT THERE
5 out of 5 stars
Thumbs up graphic, would recommend
YG - 1 month ago, Verified purchaser
I wanted to gatekeep these because of the price, but then I saw the review so I feel inclined to write this. Most reviews say there’s barely any product in here, but I’ve been using it for weeks! Are y’all eating this?? I even forgot to replace the cap once, squeezed some out, and still have plenty left. It’s very hydrating, smells amazing, and leaves a super glossy finish.
1 reply from Vitamasques Team team - 29 days ago
Thank you for your kind words — and for making us smile with your review! We’re so glad to hear the Sugar Cookie Lip Balm has been keeping your lips hydrated, glossy, and smelling amazing for weeks. We love that you’ve found it so long-lasting (and don’t worry — no judgment if anyone was tempted to taste it). Your feedback truly brightens our day and helps us continue making products you enjoy. Warmly, Alice Vitamasques Customer Care
Barely any product
1 out of 5 stars
Thumbs down graphic, would not recommend
Ukulele - 1 month ago
Too thick and literally has no product
1 reply from Vitamasques Team team - 29 days ago
Thank you for sharing your feedback on our Sugar Cookie Lip Mask, Ukulele — I truly appreciate you taking the time to let us know about your experience. We’ve heard similar comments from our community about what can look like an empty tube, and I want you to know: you spoke, and we listened. The gap you’re seeing is due to our thicker balm formula, which is designed to deeply hydrate and create a nourishing barrier for your lips. While a small air pocket can sometimes form at the base, it’s not the experience we want you to have. Our team is already testing a new batch with adjusted tube sizing to reduce that air gap and improve the feeling of fullness, without changing our clean, high-performance formula. Warm regards, Alice Vitamasques Customer Care
Best scent
4 out of 5 stars
Thumbs up graphic, would recommend
Maddie - 1 month ago, Verified purchaser
This scent is AMAZING. Like the new formula better too! Just needs to have more in the tube, there’s a lot of room.
1 reply from Vitamasques Team team - 10 days ago
Thank you so much for your lovely review, Maddie! We’re so happy to hear you love the Sugar Cookie scent and the updated formula—it’s one of our favorites too. 💖 We also really appreciate your feedback about the fill level. The tube holds 10ml of product, but because of the thicker balm formula, a small air gap can sometimes be visible. That said, your input is so valuable, and we’re already working on improving the tube sizing to give a more “full” feel while keeping the same nourishing formula inside. Your feedback truly helps us grow—thank you again for sharing! ✨ Warm regards, The Vitamasques Team
It's ok...
2 out of 5 stars
Thumbs up graphic, would recommend
Leslie - 1 month ago, Verified purchaser
Smells and looks good but feels sticky and is weird, idk.
1 reply from Vitamasques Team team - 29 days ago
Thank you for giving our Sugar Cookie Lip Mask a try and for sharing your thoughts. I’m glad to hear you enjoyed the scent and look, but I’m sorry the texture didn’t feel quite right for you. Our formula is designed to be rich and nourishing to help lock in moisture, but we understand texture preferences can vary. Your feedback is really valuable — we’ll be sure to share it with our product development team as we continue working on ways to improve. If there’s anything we can do to help make your experience better, please feel free to reach out to us at help@vitamasques.com. Warmly, Alice Vitamasques Customer Care
Would not reccomend
2 out of 5 stars
Thumbs down graphic, would not recommend
Savannah S - 1 month ago
The tube truly is half full. If you squeeze it right out of the package it feels like it’s empty. Great texture and formula, but not worth it to come empty. This is it straight out of the package.
1 reply from Vitamasques Team team - 1 month ago
Hi Savannah, Thank you so much for your feedback — we really appreciate you taking the time to share your experience. We’re sorry to hear that the tube felt half full. Please note that the product is filled by weight, not volume, and some air gaps can naturally form due to the thicker balm formula. This is designed to deliver deep hydration and create a nourishing barrier, which can sometimes make the tube feel less full even though it contains the correct amount. That said, we completely understand how this could be disappointing. Our team is already working on adjusting the tube sizing to reduce the air gap while keeping the same great formula. Thanks again for your feedback — it truly helps us improve. Best regards, Alice Vitamasques Team
I like it!
4 out of 5 stars
Meh - 1 month ago
This product feels good on the lips, and it smells really good.
1 reply from Vitamasques Team team - 29 days ago
Hi, We’re so happy to hear you’re loving how it feels and smells! 💖 Thanks for sharing the love — we’re thrilled it’s a hit for you. Warmly, Alice Vitamasques Customer Care
Almost empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Cristelcat - 2 months ago
Same as everyone else said. The tube is nearly empty.
1 reply from Vitamasques Team team - 1 month ago
Thank you for taking the time to share your feedback — we really appreciate it, Cristel. We’ve heard similar concerns from our community about the tube appearing nearly empty, and we want you to know that your voice has been heard. The appearance is due to a small air gap that can form in the tube, especially with our thicker balm formula, which is designed to deeply hydrate and protect the lips. Best regards, Alice Vitamasques Team While the product is filled by weight and meets our quality standards, we understand that the visual experience can be frustrating — and that’s not what we want for our customers. Our team is already working on updated packaging to reduce that air gap and give a fuller feel, all while keeping the same clean, effective formula you expect from us. Thanks again for your honest feedback — it truly helps us improve.
Yummy Hydration
5 out of 5 stars
Thumbs up graphic, would recommend
LipBalmAddict - 2 months ago, Verified purchaser
I love this lip mask for the amazing $5 price tag, delicious sugar cookie scent and formula. The formula is smooth, hydrating, and lasts multiple hours. I have all of their balms and use them more than some of my more high end ones.
Bad product
1 out of 5 stars
Thumbs down graphic, would not recommend
Star - 2 months ago
Bought this product hoping for extra moisture at night for my lips. The tube really is almost empty!!! I squeezed the tube and only a tiny amount of product is actually in it! It smells like old theater butter popcorn and doesn’t apply well at all. I can’t recommend this product at all! Total waste of money!!!
1 reply from Vitamasques Team team - 2 months ago
Hi, Thank you for your feedback, and we’re really sorry to hear about your experience — that’s definitely not what we want for our customers. We’ve heard similar concerns from our community about the tube appearing nearly empty. Please know that each tube is filled by weight (not volume), and due to the thick, buttery formula, small air pockets can sometimes form inside, which may give the impression that there’s less product than there actually is. That said, we completely understand your frustration, and we truly value your honest feedback. Our team is already working on improvements to the packaging to reduce air gaps and enhance the overall experience — without changing the clean, high-performance formula. We’re grateful you gave it a try, and we appreciate you taking the time to share your thoughts. If you’d like to chat more about your experience, feel free to reach out — we’re always here to help. Best regards, Alice Vitamasques Team
tf
1 out of 5 stars
Thumbs down graphic, would not recommend
huh - 2 months ago
It was empty??? why are yall selling this
1 reply from Vitamasques Team team - 2 months ago
We’re really sorry to hear about your experience — that’s definitely not what we want for our customers. While the Sugar Cookie Lip Mask tube contains the full 10ml of product as labeled, we understand that the larger tube size can make it appear underfilled. We're currently working on updating the packaging to better reflect the volume and avoid confusion. Thank you for bringing this to our attention — we truly value your feedback.
what a waste
2 out of 5 stars
Thumbs down graphic, would not recommend
matias94 - 2 months ago, Verified purchaser
absolutely smells disgusting
1 reply from Vitamasques Team team - 2 months ago
Thank you for your feedback, Matias, and we're truly sorry to hear that the scent did not meet your expectations. We understand how important fragrance is in personal care products, and while our Sugar Cookie Lip Mask has been formulated to be subtle and gentle, scent preferences can vary greatly from person to person. We appreciate you giving it a try, and we’ll make sure your comments are shared with our product team for future consideration. If there's anything else we can do or if you'd like to try another variant, please feel free to reach out to us directly. Warm regards, The Vitamasques Team