When Not If - by Jeff Martinovich & John Kador (Hardcover)

About the Book

A book for turbulent times, When Not If is essential reading for anyone preparing to lead through crisis and change. Jeff Martinovich's gripping story of resilience and perseverance is carefully interwoven with actionable lessons from a CEO who journeyed from zero to a billion, only to be reduced back to zero -- and a shocking 14-year prison sentence.

True, not every reader will experience the trials faced by Jeff. The circumstances of the crisis will differ, but the responses Jeff advocates will bear fruit in most all situations. When Not If gives readers a toolkit of proven practices, behaviors, and actionable takeaways that prepare leaders to survive when the black swan knocks on their front do or.

So if you're ready to take your leadership skills to the next level and emerge stronger from any crisis, When Not If is a mandatory guide for you.

Book Synopsis

A book for turbulent times, When Not If is essential reading for anyone preparing to lead through crisis and change. Jeff Martinovich's gripping story of resilience and perseverance is carefully interwoven with actionable lessons from a CEO who journeyed from zero to a billion, only to be reduced back to zero - and a shocking 14-year prison sentence.

True, not every reader will experience the trials faced by Jeff. The circumstances of the crisis will differ, but the responses Jeff advocates will bear fruit in most all situations. When Not If gives readers a toolkit of proven practices, behaviors, and actionable takeaways that prepare leaders to survive when the black swan knocks on their front do or.

So if you're ready to take your leadership skills to the next level and emerge stronger from any crisis, When Not If is a mandatory guide for you.

From the Back Cover

A Leadership Master Class on How to Thrive in the Face of Crisis Tactics for triumphing over extreme adversity

Leadership and adversity go hand-in-hand, and it's only a matter of time before every leader is tested. A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when.

Drawing on his own experience of facing intense adversity, Jeff Martinovich offers a master class on how to thrive in the face of crisis. Discover the powerful mindset shifts and tactical strategies which enable leaders to cope when adversity threatens to stretch resilience to the breaking point. Whether you're a CEO, entrepreneur, or team leader, this book is an essential resource for anyone who wants to be prepared for the adversity just around the corner, or even the kind of nuclear meltdown Jeff experienced. With its proven practices, behaviors, tools, and actionable takeaways, When Not If provides readers with a real-life manual to survive and thrive in any situation. Yes, the key is not only to make it through, but to turn disadvantages into Monster Advantages. His survival and success story is one he never thought possible, and with this book as their guide, readers can be confident in their own ability to overcome any obstacle.

Review Quotes

The thought of ending up bankrupt, divorced, and imprisoned

after living a life based on doing the right thing is untenable.

Unfortunately, it is the life Jeff Martinovich lived and has

captured in his book, When Not If: A CEO's Guide to Overcoming

Adversity, along with an impossible comeback! Jeff's

riveting story forces you to reassess your view of our systems

and ponder if you would have the resilience to continue to

survive? Be ready to have your core beliefs challenged!

-Paul Meyer

CEO, 55 Industries, LLC

An exceptional and enlightening book showcasing the remarkable

journey of a business maverick who turned adversity into

triumph. A compelling blend of practical business advice

and profound life lessons. A true testament to the power of

resilience and personal growth. Highly recommended!

-Kevin Cadieux

VP, Vertafore

Jeff amazes me with his acumen, diligence, and good nature

in business, life, and his writing. This book provides a tremendous

number of business actionable takeaways, as well as

a unique view of a judicial system that is only as good as the

people that operate within it.

-Frank Hunt

COO, Combat Bound

In over fifteen years of knowing Jeff Martinovich, both professionally

and personally, I've had the privilege of witnessing

his remarkable journey firsthand-from soaring heights

to profound depths and back again. Jeff's When Not If isn't

just a book; it's a raw, transparent testimony of leadership,

resilience, and the indomitable spirit of the human soul. The

authenticity with which Jeff acknowledges his flaws, takes

ownership, and extracts profound insights is both admirable

and deeply instructive. This book is a beacon for leaders navigating

the treacherous waters of decision-making in volatile

times. It serves as a stark reminder that true leadership is not

about perpetual ascendancy but the ability to rise, reinvent,

and redefine oneself amidst adversity. I wholeheartedly

recommend When Not If to anyone who wishes to elevate

their leadership journey by embracing both their triumphs

and their trials.

-Ken Monroe

CEO, Background Investigation Bureau