Who Let the Blogs Out? - by Biz Stone (Paperback)

Book Synopsis

Blogs--or weblogs--are a huge phenomenon on the internet. From ultra-personal diary entries to specialized information on a wide variety of subjects (teen ranting to presidential campaigns), blogs are the new way to create a virtual community that can effect real-world change. It's not hard to set up a blog, but it can be difficult adjusting to life in the "Blogosphere."
One of the first blogging experts, who helped found the weblog community Xanga, Biz Stone will help readers:
--learn the origins of blogging
--discover why blogging is so popular
--explore the ettiquette of the blogosphere
--bring traffic to a blog
--make money by blogging
--use a blog to become influential in any industry
--maintain a blog and keep it fresh
With internet heavies like AOL, Microsoft, and Google already providing weblog software, blogging is moving out of indie geek culture and into the mainstream. Who Let the Blogs Out? is a next generation blogging book for anyone who wants to get started or anyone who wants to keep their blog blooming.

From the Back Cover

A hip and helpful reference for anyone who wants to plunge into the wonderful world of weblogs

FROM ULTRAPERSONAL DIARY entries to specialized information on a wide variety of subjects, blogs have tapped the power of the Internet to create new virtual communities. It's almost laughably easy to set up a blog, but adjusting to life in the blogosphere can be a little more thorny. Who Let The Blogs Out? will let you in on what the bloggerati know, including:

--How to bring traffic to a blog
--Posting etiquette
--Maintaining a blog and keeping it fresh
--How to make money through blogging
--Wielding the power of a blog in any industry
--How to keep your blog from getting you fired

Blogging has moved out of geek culture and into the mainstream. Who Let The Blogs Out? is not just a how-to-get-started guide but a next-generation blogging book for anyone who wants to keep their blog blooming.

Review Quotes

About the Author

BIZ STONE is the author of BLOGGING: Genius Strategies for Instant Web Content. He is a senior blogger specialist at Google, Inc. He lives in San Francisco, California.