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Women's Unlined Demi Bra - Wild Fable™ - 2 of 4Women's Unlined Demi Bra - Wild Fable™ - 3 of 4Women's Unlined Demi Bra - Wild Fable™ - 4 of 4
Women's Unlined Demi Bra - Wild Fable™ - 1 of 4

Women's Unlined Demi Bra - Wild Fable™

$10.00

In Stock

Eligible for registries and wish lists

Fit & style

  • Lace-trimmed demi bra
  • Underwire
  • Unlined
  • Jersey cotton fabric with spandex
  • Adjustable straps
  • Hook-and-loop back strap

Sponsored

About this item

Fit & style

  • Lace-trimmed demi bra
  • Underwire
  • Unlined
  • Jersey cotton fabric with spandex
  • Adjustable straps
  • Hook-and-loop back strap
Lace-trimmed unlined demi bra from Wild Fable™. Made from jersey cotton fabric with spandex for flexible comfort that moves with you. Features adjustable shoulder straps and a hook-and-loop back strap for a secure, stay-put fit. Underwired design completes the look with enhanced shaping.

If you're not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund.

Wild Fable™: A look for every story.

Wild Fable
women's bras

Under Bust Bust (in) Bra Size Bralette & Cami Size
25"-26" 30 30AA XXS
31 30A XXS
32 30B XXS
27"-28" 32 32AA XXS/XS
33 32A XS
34 32B XS
35 32C S
36 32D L
29"-30" 35 34A S
36 34B S
37 34C M
38 34D M
31"-32" 37 36A S
38 36B M
39 36C M
40 36D L
33"-34" 39 38A M/L
40 38B M/L
41 38C L
42 38D L
43 38DD XL
44 38DDD XXL
35"-36" 41 40A L
42 40B L
43 40C L
44 40D XL
45 40DD XXL
46 40DDD 1X
37"-38" 43 42A L/XL
44 42B XL
45 42C XL
46 42D XXL
47 42DD 1X
48 42DDD 2X
39"-40" 47 44C XXL
48 44D 1X
49 44DD 2X
41"-42" 49 46C 1x
50 46D 2X

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 94% Cotton, 6% Spandex
Material Lining: 94% Cotton & 6% Spandex
Fabric Name: Knit, Jersey
Garment Style: Back Hook and Loop Fastener
Sheerness: Opaque
Garment Details: Adjustable Strap, Bow, Front Bow
Garment back type: Open
Bra cup construction details: Unlined Cup, Underwire
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 94271355
UPC: 198850507661
Item Number (DPCI): 023-13-3538
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.1 inches length x 7.87 inches width x 6.29 inches height
Estimated ship weight: 0.11 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this bra have adjustable straps?

submitted by AI Shopping Assistant - 8 days ago
  • A: Yes, the bra features adjustable shoulder straps for a customizable fit.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: What type of fabric is used in this bra?

submitted by AI Shopping Assistant - 8 days ago
  • A: The bra is made from a blend of 94% cotton and 6% spandex for comfort and flexibility.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: What type of back closure does this bra have?

submitted by AI Shopping Assistant - 8 days ago
  • A: The bra features a hook-and-loop back strap for a secure and comfortable fit.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: How should this bra be cleaned?

submitted by AI Shopping Assistant - 8 days ago
  • A: It is recommended to hand wash the bra and either line dry or lay it flat to dry.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: What is the design style of this bra?

submitted by AI Shopping Assistant - 8 days ago
  • A: This bra has a lace-trimmed demi style with an unlined cup and underwire for support.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

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4.5 out of 5 stars with 30 reviews
comfort: 4.2 out of 5
sizing: true to size
value: 4.2 out of 5
92% would recommend
14 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase

perfect bra

absolutely love this bra. it’s my favorite bra ever, better than any vicky secret ive had. it’s super easy to take care off and SUPER comfy. it fits my boobs in a way no bra has ever fit. genuinely perfect. i WISH they would make it in more colors. i need several of these bras.
maggie
comfort: 5 out of 5
sizing: true to size
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5 out of 5 stars
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1 September, 2025

SO comfy!

Fits well, is comfortable, and the quality is great! I will be buying more of these in the future!
K
comfort: 5 out of 5
sizing: true to size
value: 5 out of 5
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4 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025

Comfortable, easy care bra

This bra was comfortable, didnt pinch on the band, and the straps didnt dig in. I just tossed it in a mess bag to wash and dry and it came out just fine. The material was a little thinner than I expected but that's on me because the description clearly said unlined. Overall, would recommend.
RebeccaC
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5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025

Unbelievable product, please offer more colors!

What a bra for the price. Wild Fable recently launched some new products and as a long time Auden fan, I wanted to try something different. Great fabric, and can't beat the value for money.
Lodan12321
comfort: 5 out of 5
sizing: true to size
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase

DO NOT PURCHASE ONLINE!!!!!!!!

I purchased this bra and several others online. They all came squished in a bag and were unwearble. I returned them for this reason, but Target denied my return. This company scams people and keeps their money.
Guest
comfort: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase

Fabulous little bra, especially for travel!

This is a sweet design, super comfortable, and creates a lean, natural silhouette under clothing and t-shirts; it's really hard to find navy bras, so I was jazzed when I saw this was on sale. Incredible value, too!
Poodlehead
comfort: 5 out of 5
sizing: true to size
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025

Nice Color and Interesting Material

[This review was collected as part of a promotion.] This is a size 38B Bra. I have mixed feelings about this bra because it has a weird netting on the inner side, which can become quite itchy when you’re sweating or moving around too much in it. I don’t really understand why this netting is there because the other side of the bra is cotton and is quite breathable and nice. After removing the netting I felt that this was a nice product to use. I received an incentive to write this review.
soziedan
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5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2025

Midnight Colored Pretty Bra

[This review was collected as part of a promotion.] I really wish this was a cotton bra. The fabric isn’t itchy but does feel a little uncomfortable after extensive wear. The bra doesn’t provide a lot of support shape wise so you have to make sure you’re comfortable with pulling the straps into place or adding your own padding. the design in the fabric is very pretty and I really do like the blue color. It beats out buying a black bra. The 38B fits well. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2025

Beautiful and Comfortable Bra

[This review was collected as part of a promotion.] This bra is super comfy and flexiabe. It has a cute lace-trimme that gives it a fancy look. you can easily wear this as in everyday bro as well I like that it is made out of cotton so it is breathable and doesn’t feel uncomfortable when it’s super hot outside it is available in many different colors. This is a 38B which was a little bit loose and so you should order down if you are between sizes. I received an incentive to write this review.
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5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025

Cute and comfortable unlined bra

[This review was collected as part of a promotion.] I ordered this bra for myself. I ordered my true size 38B and it fit true to size. I was pleasantly surprised by this bra, I don’t typically go for unlined bras but this one is nice! It is extremely comfortable and you really don’t need all the extra padding. This bra is perfect for the summer and every day wear, as it is super light and breathable. I love the subtle design and the navy color is really cute. I received an incentive to write this review.
soziejennythomp10
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5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025

Simple, Comfortable, and Stylish

I was pleasantly surprised by how well this unlined demi bra fits! The 34B size is true to fit, and the minimal design is both flattering and comfortable. It gives a natural shape without extra padding, which I really appreciate for everyday wear. The fabric is soft, breathable, and lightweight—perfect for layering under t-shirts or summer tops.
Fa175
1 guest found this review helpful. Did you?
4 out of 5 stars
14 July, 2025

Cute but…

I absolutely love that this bra is made of super soft material - can’t stand polyester feel. I really wanted to love it but the band is waaay too tight (I normally have 34 and was barely able to buckle a 36 on this bra) and the cups have zero support. Not for me.
Dallasite
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5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025

Perfect

Fits true to size, I absolutely loveeee this bra. It is sooooo cute and flattering! I got the white one, and it is see through since it’s unlined but that doesn’t bother me. I’m just so obsessed with the style/fit of this bra! I definitely recommend if you’re looking for something light, comfortable, and cute!
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1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2025

Cool, Comfortable Unlined Bra

[This review was collected as part of a promotion.] This bra is so cute and comfortable. The cotton fabric makes it easily wearable in any weather and the band stretches nicely. The cup sizes are true to size and have a good amount of coverage with also adding a little spice with the lace and slightly see through pattern. The inside of the cups are lined with mesh for a little extra “padding” since the bra is unlined. I received an incentive to write this review.
soziefrankiealva
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4 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2025

Comfortable and fits true to size

This bra fits comfortable and true to size. It washes well and we hang to dry. It works great with thicker shirts or sweaters but I don’t recommend wearing thin shirts since the bra isn’t lined. It’s simple yet stylish as well!
JJB1982
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