You Can't Market Manure at Lunchtime - by Maisie Ganzler (Hardcover)

About the Book

"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"--

Book Synopsis

Five invaluable lessons for doing sustainability right, doing it profitably, and getting the credit you deserve.

Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place or at the wrong time.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers' markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it.

No matter what industry you're in, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right.

Review Quotes

"...a thoughtful examination of the challenges facing corporate efforts to go green." -- Publisher's Weekly

Advance Praise for You Can't Market Manure at Lunchtime:

"Equal parts inspiration, wisdom, and care, You Can't Market Manure at Lunchtime should have a prominent slot on the bookshelf of every forward-thinking social entrepreneur or anyone looking to make the world a better place. Maisie Ganzler has assembled an honor roll of legends that lovingly share their passion and purpose. A gift that will keep on giving back." -- Danny Meyer, founder, Union Square Hospitality Group

"Unlock the secrets to building a business that thrives on sustainability and profitability simultaneously. You Can't Market Manure at Lunchtime offers a proven road map through five essential lessons that transcend industries. A must-read for those aspiring to craft a purpose-driven and sustainable legacy in business." -- Neeru Ravi, Principal, Boston Consulting Group

"You Can't Market Manure at Lunchtime is like a friendly chat with business legends who've walked the sustainability journey. If you're eager to make a meaningful impact through your business, this book will take you through that journey." -- Manuel E. Gonzalez, General Partner, AgFunder

"You Can't Market Manure at Lunchtime is a master class in sustainability, blending hard-earned wisdom with practical strategies. Ganzler's journey in transforming Bon Appétit into a beacon of sustainable business is not just inspiring but a blueprint for any company aiming to make a genuine impact in the world. This book is a must-read for leaders who want to build a brand that truly stands for something meaningful." -- Eduardo Rallo, Managing Partner, Brainstorm Ventures

"Maisie Ganzler inspires and challenges us to each make our own dent by sharing insights and lessons from some of our boldest changemakers. Whether you work in food or just enjoy it, her book is a provocative challenge to rethink how we eat and drink." -- Seth Goldman, founder, Honest Tea, Eat the Change, and Just Ice Tea

"This book puts practical innovation under the spotlight and shows how the process of testing and iterating works to engender optimal solutions." -- Paul Matteucci, food system investor; founder, FoodCrunch

"Maisie Ganzler's stories, conversations, and insights are engaging and actionable. Maisie's long and continuous career at the cutting edge of supply chain innovation offers a playbook of valuable lessons for a very necessary revolution in our food system." -- Will Rosenzweig, founder, The Republic of Tea; Faculty Director, Sustainable Food Initiative, UC Berkeley

About the Author

Maisie Ganzler is Chief Strategy and Brand Officer at Bon Appétit Management Company, a $1.7 billion food-service company and subsidiary of the largest food-service company in the world, Compass Group. She is the go-to expert on how food companies can make positive change, called upon for strategic counsel by advocacy groups and big businesses alike. Ganzler has played an integral role in changing the food industry and building America's food movement for almost three decades.