You Get the Agency You Deserve - by Jared Belsky (Hardcover)

About the Book

What if the people hiring agencies were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?

Book Synopsis

Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews

"Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take-home value to get you started." - Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili's

Throughout his career as one of the most respected leaders in the advertising and marketing world, leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So, what's his secret?

In You Get The Agency You Deserve, Belsky, who is also the author of The Great Client Partner, outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful, bite-size chapters that will lead not just to mutual trust and better communication, but also more successful campaigns and an increased bottom line.

• Provide effective feedback to your team
• Set clear expectations and goals that will produce better work and results
• Better motivate team members by communicating with confidence, candor, and optimism
• realize the best path for navigating conflict is not a divorce, but rather improving the relationship

Jared Belsky has been in the driver's seat as CEO and co-founder of Arcadia, a digital marketing and analytics agency, and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he's developed after 20 years of leadership experience with some of the nation's most successful agencies and brands.

Review Quotes

"Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take home value to get you started. Jared is a leader with many years in the trenches both on the brand and agency side, and he skillfully brings lessons forward for clients to consider in order to get the most out of their agency relationships. Its a must read for any client-side marketer in my view." - Ellie Doty, former CMO of Burger King and Chili's, and current CMO of Dolphin Entertainment

"As a client-side marketer, I see the need to better train on the ways to best leverage agency relationships from the development of a thorough SOW, to navigating agency conflict, to motivating and getting the best work possible. Jared breaks this all down into useful, bite-sized chapters that can drive immediate value in what might be one of your largest investments."

- Diahann Young, Marketing Director at Pulte Homes and Former Brand Executive at Coca-Cola

"From negotiations, to giving difficult feedback, to asking for a change in the team, Jared leaves no stone untouched on the topic. The funny thing is that for most marketers the agency relationship is a big expense and investment, yet there was never a manual for it. Now there is."

- Marina MacDonald, CMO of Red Roof Inn
"A helpful, practical, and approachable playbook for improving client and marketing agency relationships." - Kirkus Reviews