brow serum

Apply to clean skin along the brow line (and/or the upper lash line if indicated) once or twice daily. Most products instruct swiping or brushing the serum on in the morning and evening, typically after completing your skincare routine.

Brow serums come in liquid, liquid-gel or gel-serum formats, brush-on styles, and concentrated serums. Textures are often described as lightweight, watery, weightless, or non-greasy.

Guidance varies but commonly calls for daily use for several weeks. Examples include measurable improvements after 4 weeks, optimal results around 6–8 weeks (or a minimum of 8 weeks), and one product recommending daily use for about 4 months followed by every-other-day maintenance.