NYX Professional Makeup Thick It Stick It Brow Gel Mascara - 0.03 fl oz
$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Vegan 16-hour thickening brow gel infused with hair-like fibers.
- Tints, tames, and thickens with 8 highly pigmented inclusive shades.
- Ultra-buildable, tinted hair-like fibers take you from sparse to thick!
- Easy to use, mess-resistant application for a one-and-done experience.
- Extra thick brows in seconds! Flake, smudge, and transfer resistant.
Description
New vegan formula brow gel in 8 high-impact inclusive shades to tint, tame, and thicken all brow types with a natural finish that lasts 16 hours. Ultra-buildable, tinted plant-origin fibers take brows to the next level with each layer. Upgrade your brows from thick to thicker to thickest! One-and-done brow gel that instantly styles and thickens with mess-resistant, easy to use, precise application. Natural-finish shades and hair-like fibers step up your brow game with a flake, smudge, and transfer resistant formula so you can set it and forget it! New all-in-one brow gel to tint, tame, and thicken. Brought to you by NYX Professional Makeup, masters of brow artistry.
How to use: Brush brows upwards and in the direction of hair growth to tame and define your brow shape. Easily customize your look with the tapered brush to blend and build tint and fullness. Add more coats to take your brows from thick to thicker to thickest! For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows like usual.
How to use: Brush brows upwards and in the direction of hair growth to tame and define your brow shape. Easily customize your look with the tapered brush to blend and build tint and fullness. Add more coats to take your brows from thick to thicker to thickest! For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows like usual.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Gel
Beauty Purpose: Filling, Shaping
Net weight: .23 fl oz (US)
TCIN: 83347385
UPC: 800897129927
Item Number (DPCI): 052-10-7744
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2060532 ingredients: aqua / water / eau, acrylates/ethylhexyl acrylate copolymer, synthetic beeswax, vp/hexadecene copolymer, acrylates/octylacrylamide copolymer, palmitic acid, glyceryl stearate, butylene glycol, cellulose, candelilla cera / candelilla wax / cire de candelilla, stearic acid, aminomethyl propanol, glyceryl distearate, caprylyl glycol, tetrasodium glutamate diacetate, laureth-21, tristearin, ethylhexylglycerin, polybutene, sorbic acid, sodium dehydroacetate, phenoxyethanol. +/- may contain: mica, ci 77491, ci 77492, ci 77499 / iron oxides, ci 77891 / titanium dioxide.' '
Shipping details
Estimated ship dimensions: 4.53 inches length x 1.02 inches width x 0.79 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What's the difference between this gel mascara and your tinted brow mascara?
submitted by jb - 23 days ago
A: Hi there jb! Thank you for reaching out to us about The Thick it Stick in Brow Gel Mascara. This is formulated with plant-origin fibers that will take brows to the next level by using this buildable fibers to thickens arches with a natural finish that lasts up to 16 hours. We hope you give it a try and love your results! xoxo
submitted byNYX Cosmetics Team - 22 days agoBrand expertA: Hey JB, Great question! The NYX Thick it Stick in Brow Gel Mascara is formulated with plant-origin fibers take brows to the next level with each layer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 22 days agoBrand expert
Q: is this eyebrow gel waterproof?
submitted by Rosa Passerini - 6 months ago
A: Great question Rosa! Our Thick It. Stick It! Brow Gel is not waterproof, however it does provide up to 16 hours of wear. We hope you find this information helpful! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
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Guests are saying
This brow gel has garnered mixed feedback from guests, with many praising its ease of application, long-lasting hold, and ability to enhance sparse brows. Guests appreciate the variety of shades available, which cater to different hair colors. However, some have experienced issues with clumping and allergic reactions. Overall, it serves as a versatile tool for achieving natural-looking brows, making it a staple for both everyday and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1354 reviews
easy to apply: 3.88 out of 5
easy to remove: 4.13 out of 5
long lasting: 4.06 out of 5
quality: 3.66 out of 5
value: 3.91 out of 5
63% would recommend
97 recommendations
Love this
5 out of 5 stars
Thumbs up graphic, would recommend
Pita80 - 5 days ago, Verified purchaser
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Medium
- Skin concern: Aging, Pores
Love this, stays on all day and has the right amount of hold
Good prodict
5 out of 5 stars
Thumbs up graphic, would recommend
Monique - 21 days ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
Gives good thickness without being flaky. Good hold and looks natural.
BAD compared to discontinued brow mascara
1 out of 5 stars
Madgrl - 24 days ago
originally posted on NYX Professional Makeup
This is genuinely a BAD product in comparison to the tinted brow mascara. I have no idea why you thought it was a good idea to discontinue that product. This one leaves marks all above and below my eyebrows and makes it look like a toddler did them. Have some common sense and bring the Tinted Brow Mascara back, seriously. You lost a loyal customer with this nonsense. I’ll now be trying to find another brand now that compares to the NYX Tinted Brow Mascara. Rethink your terrible decision, please. Why do people always have to replace good products with horrible ones?
1 reply from NYX Professional Makeup team - 21 days ago
Hi there! Thank you for reaching out about our Thick It. Stick It! Brow Gel. We're truly sorry to hear about your profound disappointment with our current brow product and the frustration caused by discontinuing the Tinted Brow Mascara. We understand how upsetting it is when a beloved product changes, and we regret this new one didn't meet your expectations. Your loyalty is invaluable, and we appreciate your honest feedback.
The NYX tinted brow mascara was better
2 out of 5 stars
Thumbs down graphic, would not recommend
disappointed brows - 28 days ago
What if one doesn't want the thick it stick it part ? NYX had a great product with the previous version of tinted brow mascara. The colour of the new version is way off. Previous version had a blonde , this one has cool blonde which make your eyebrows look like dead caterpillars :/
1 reply from NYX Cosmetics Team team - 27 days ago
Hi there! We are sad to hear that the Thick It Stick It Brow Gel Mascara is not your new favorite brow product We will share this feedback with our production and development teams. We suggest checking out the ZERO TO BROW LONGWEAR BROW GEL. This Brow Gel easily applies a liquid gel formula with our precise doe foot applicator and blend away harsh lines with the spoolie. Freehand or use a stencil to create or perfect your shape. Choose from "skinny" or "thick" brow stencils to switch up your brow look. We hope you check it out and love your results! xoxo
Not smear proof
2 out of 5 stars
Thumbs down graphic, would not recommend
LadyJax - 3 months ago, Verified purchaser
Did not last very long for my combo skin. It smeared off within a few hours.
1 reply from NYX Cosmetics Team team - 3 months ago
Hey there! Thank you for your feedback on our Thick It Stick It Brow Gel Mascara, in the shade Black, We are sad to hear that this did not meet your expectations, and that the wand was not your favorite. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future xoxo
Great brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
Leaf - 5 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
This is my go to now. Great for thin brows. There is a learning curve to using this. You need to brush in place and not go back and re-brush or the product will clump.
Reliable Product
5 out of 5 stars
Antoinette77 - 5 months ago
originally posted on NYX Professional Makeup
[This review was collected as part of a promotion.] I really like this gel: it goes on easily and stays where you put it, It stays on all day and doesn't flake off, which is a big improvement over previous generations of a product like this.
Why replace an excellent product with this?
1 out of 5 stars
La La Land Woman - 5 months ago
originally posted on NYX Professional Makeup
I'll never understand why companies discontinue an excellent product and replace it with something subpar. I used the Tinted Brow Mascara for years and was very disappointed to see it discontinued. I tried this as a replacement and it's just horrible. It leaves little fiber specks behind every time. Not only will I never buy this again, I'm going to discard the tube I have because it is more trouble than it is worth. Swing and a miss, NYX.
1 reply from Consumer Care Center team - 5 months ago
Hi there! Thank you for reaching out about our Thick it. Stick it! Brow Gel. We are sorry that this product did not meet your expectations. Although this is upsetting to hear, we appreciate your feedback because it helps us to improve. We will be sure to pass your valuable comments along to others on our team for consideration. It is our hope that you have better success trying our products in the future!
Number one brow product
5 out of 5 stars
Thumbs up graphic, would recommend
tia - 5 months ago, Verified purchaser
I’ve gone through a lot of brow gels, but this one is definitely my number one. I use the shade cool ash brown which goes really well with the Nyx grey brow pencils. I like to apply the brow gel first and then just fill in whatever gaps there are with a pencil. The hold lasts really well throughout the day. The trick is to coat the brows in all directions and then comb it to how you want it to lay. I even wear it on its own if I don’t feel like putting on a bunch of makeup.
Saved the day!!
5 out of 5 stars
A Adams - 6 months ago
originally posted on NYX Professional Makeup
My barely have brows, they’re so light. This product in Espresso saved the day! I will always keep a tube or two.
No brows? How to fix with thick it stick it brow.
5 out of 5 stars
Adogmom - 7 months ago
originally posted on NYX Professional Makeup
Love this for my very sparse, no tail brows! I use a smaller spoolie to create a tail and then run a small amount on the front of brows. Let it dry. Then I use lift and snatch pen in ash blonde to make fake hairs Finally add some translucent setting powder to thicken and lighten/soften and set the color.. It creates the best results for my non existent brows and last ALL DAY LONG. IT WILL NOT DISAPPEAR!! I use cool blonde for the best match. It has the best ashy soft brown color (no red at all!) to match my hair color (blonde). I bought over 10 of these just because I am always afraid of something no longer being available and I have never used a better brow product. I’ve tried everything! This is it!!
Use to be good
1 out of 5 stars
Thumbs down graphic, would not recommend
Mari - 7 months ago, Verified purchaser
Not sure if they changed their formula but had an allergic reaction. Got red, flaky, and itchy. Had to stop using it.
1 reply from NYX Cosmetics Team team - 7 months ago
Hi Mari. We are sorry to hear about the experience you had with NYX Professional Makeup Thick It Stick It Brow Gel Mascara. We would like to speak with you directly about it. Please give us a call @ 844-335-3510 , 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Allergic Reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Lindsay - 8 months ago, Verified purchaser
- Hair color: Blonde
- Skin type: Combination
- Eye color: Green
- Skin tone: Light
Like others, this caused an allergic reaction. It was like my brows had been burned. Itchy and red. Bummer because I liked it :(
1 reply from NYX Cosmetics Team team - 8 months ago
Hi there! We are sorry to hear about the experience you had with Thick It Stick It Brow Gel Mascara. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Fanastic for Thin Brows
5 out of 5 stars
Thumbs up graphic, would recommend
Gi - 8 months ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
Honestly, I didn’t love it when I first got it and had lighter brows (bleached bc I was blonde). Now that I have dark brows I LOVE it! I had the ash brown color and used it on my thin brows (victim of 2000s :,) and it gives me just enough volume and color to feel like I filled them in without actually having to. It doesn’t look harsh at all, but again, I’m using ash brown on black brows. It doesn’t mess up my foundation around the edges of the brows and it doesn’t make my brows look powdery or cakey. It also doesn’t make my brows look harsh at all. This product is great especially in a rush. The wand definitely is clumpy bc of the fibers but it isn’t too bad. Now that mine has dried out a little bit, it’s easier to work with. I will be repurchasing in the same shade.
Love it ! Easy to use!
5 out of 5 stars
Lola13 - 8 months ago
originally posted on NYX Professional Makeup
Great for filling in- not for defining - stays on all day!
Inexpensive and quality
5 out of 5 stars
shaynat10 - 9 months ago
originally posted on influenster.com
It doesn’t really have a smell, which I like. It’s really inexpensive and it does the job! It works well with my foundation as well. It feels like it should cost a lot more than it does 
Not for me
3 out of 5 stars
Angelbra - 9 months ago
originally posted on NYX Professional Makeup
This product is not for me. I have tried it a couple of different times and it comes off too heavy looking. Instead of thicker looking eye brows that just looked overly painted on or something. And it could very well be user error.
1 reply from Consumer Care Center team - 9 months ago
Hi there! Thank you for sharing with us some feedback on our Thick it. Stick it. Brow Gel. We are sorry to hear that this product was not your favorite. Consumer feedback is very important to us and allows us to improve upon our products and services. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you will try more of our other products in the near future with greater satisfaction in the results. XOXO
Nice brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
Pao - 9 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
Excellent product. Love the color and the texture.
Just buy it you won’t regret it
5 out of 5 stars
billiejom4 - 9 months ago
originally posted on influenster.com
You really cannot beat this product for the price point. It makes your brows look thicker, more defined, and keeps them in place. It’s great for filling in sparse areas when you’re in a rush.
Beware- may cause allergic reaction!
1 out of 5 stars
Missteree - 10 months ago
originally posted on NYX Professional Makeup
I have been using their eyebrow mascara for years but they discontinued it and replaced it with this product. Not a fan of the new one because it is not easy to apply. I always have to redo my brows because it gets clumpy and dries easily. My biggest issue was that I always had an allergic reaction every time I use it. My brows would get red and irritated. I never had this issue with any of their products before. Please bring the old eyebrow mascara back!
1 reply from NYX Professional Makeup team - 10 months ago
Hello! We are sorry to hear about the experience you had with THICK IT. STICK IT!™ BROW GEL. We would like to speak with you directly about it. Please give us a call at 844-335-3510 , 9:00 am - 5:30 pm ET for assistance and provide the reference number 37543338. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.