NYX Professional Makeup Thick It Stick It Brow Gel Mascara - Ash Brown - 0.23 fl oz
$12.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Frequently bought together
Related Categories
Guests are saying
The product offers a versatile solution for achieving well-defined brows with a natural finish. Guests appreciate the shade range and the ease of application, making it suitable for quick, low-maintenance looks. However, some have expressed concerns about the packaging durability and the product's texture, which can be thick and clumpy. Overall, it serves as a reliable option for enhancing brow appearance while providing decent hold throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1735 reviews
easy to apply: 3.82 out of 5
easy to remove: 4.19 out of 5
long lasting: 3.98 out of 5
quality: 3.57 out of 5
value: 3.82 out of 5
61% would recommend
106 recommendations
4 out of 5 stars
2 July, 2026
originally posted on NYX Professional Makeup
Good product, poor packaging
I enjoy the formula of the product and shade range. Very natural finish in my brows. Quick and easy in the morning for low maintenance looks. Packaging was disappointing as it broke after a month of use and has been an unpleasant user experience since. Im worried the product may expire quicker than normal due to this.
3 out of 5 stars
27 June, 2026
originally posted on NYX Professional Makeup
This product is ok
I bought this product because the previous product named “brow mascara” must be discontinued. This product is ok but doesn’t meet what the previous product did. It’s so thick I find it doesn’t go on as smoothly as the old. I will use it but I’m just not as pleased as I was with the older product. The shades are right on but it’s the texture I’m not crazy about. I also got a lot more use out of each tube on the old. This tube goes quickly. Please bring the brown mascara back! : )
1 reply from Consumer Care Center team - 1 month ago
Hello there! We hear you completely, and we are so sorry to hear that the ultra-thick, fiber-infused texture of our Thick It. Stick It! Brow Gel is not quite living up to the lightweight experience you loved with our classic Tinted Brow Mascara. Because this newer formula is specifically designed to deliver dramatic volume and thickness, it is infused with hair-like plant fibers that naturally give the gel a much richer, tackier consistency to physically build up sparse brows. To easily replicate the smoother, lighter feel of your previous favorite and prevent the product from looking too heavy, we highly recommend gently wiping any excess gel from the spoolie brush onto a clean tissue before you begin brushing it through your brows. Applying it in very light, quick upward strokes rather than pressing down against the skin will distribute the perfect, minimal amount of product, giving you beautiful definition while helping each tube last much longer.
1 out of 5 stars
24 June, 2026
originally posted on NYX Professional Makeup
Don't even bother!
This stuff is HORRIBLE! It doesn't work! It doesn't color! I used to use NYX tinted brow mascara but I guess they quit making it for some reason. So, I tried the Thick It Stick It brow mascara in black and it won't deposit color at all! It's the worst brow mascara I've ever used! I use brow mascara to coat over the greys in my brows but this new stuff doesn't work whatsoever! Please bring back the old stuff! I'd give this 0 stars if I could
1 reply from NyxCosmetics Consumer Care team - 2 months ago
Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re so sorry to hear that this formula didn't deposit the rich black color you were looking for and failed to cover your greys, especially after loving our Tinted Brow Mascara. Since our Thick It. Stick It!™ formula is infused with plant-origin fibers to build thickness, it can apply a bit differently than our previous mascara. To help deposit more color onto stubborn grey hairs, try gently backcombing the product through your brows first, and then brushing them into place. We’ve shared your request to bring back the Tinted Brow Mascara with our team for future consideration. If you need further assistance or have more questions, please hit us up: https://tinyurl.com/252cz4yp. We're always here to help, and keep slaying your looks with NYX!
4 out of 5 stars
19 May, 2026
originally posted on influenster.com
Perfect if you don’t like brow pencils or pens. Easy to coat brows and clean up the edges
Really good!! Brow gel is very important for my makeup routine. I specifically use this when parts of my brows look too sparse. I also use it when I bleached my brows a few times, when I needed my brows to have color. Also, when I shortened my brows too much at the ends, I used it to make them look longer. I’ve used it just to have darker brows for a day! Definitely useful. I’m not someone that uses eyebrows pencils or pens, I much prefer a brush on. It’s not too thick, it’s well tinted, pretty easy to take off. I wear the taupe color so I imagine the darker colors are really pigmented. No special smell just smells like makeup. NYX is usually worth the price!
4 out of 5 stars
17 May, 2026
originally posted on influenster.com
Totally recommend
I love this brand is amazing I totally love to try brow gel for my wedding coming up soon I’m excited I can’t wait to get married to my best friend and have my whole family and friends there .also so of this product last a long to time hold pretty well also the texture is nice
1 out of 5 stars
4 May, 2026
originally posted on NYX Professional Makeup
Disappointed
I have used NYX Brunette brow mascara for years. When I ran out I found the old one had been replaced with this product. It is sticky, hard to put on due to clumping under the brows and difficult to get an even color match on both brows. Sadly I will not buy it again and will be in such of a different manufacturer. I would ask NYX to bring back the old formula and packaging.
1 reply from NYX Professional Makeup team - 3 months ago
Hi there! Thank you for sharing your feedback with us. We’re sorry to hear THICK IT. STICK IT! Brow Gel did not meet your expectations, especially after being a longtime fan of our previous brow mascara. We understand your frustration with the texture, application, and color payoff, and we truly appreciate you taking the time to let us know. Your comments about the previous formula and packaging have been noted and shared. Thank you again for your honesty and for giving the product a try.
4 out of 5 stars
28 April, 2026
originally posted on influenster.com
Best tinted brow gel
As someone who doesn’t love tinted brow gel this is my favorite! The color is subtle but buildable and it looks so natural. It’s super easy to use and locks in my brows all day without getting flaky during the day. It’s an amazing brow gel!
5 out of 5 stars
24 April, 2026
originally posted on NYX Professional Makeup
❤️❤️❤️❤️❤️
I have tried so many other products but this one is my favorite!
4 out of 5 stars
2 April, 2026
originally posted on influenster.com
Color is decent, consistency is a little thin
I have a very unnatural pinkish auburn hair, so finding a suitable brow mascara is challenging. I really love NYX product so I was really hopeful with this! The color is a pretty decent match. I only need it for coloring my blonde brows to match my microblading rather than shaping. But the consistency was a little thin.
1 out of 5 stars
22 March, 2026
originally posted on NYX Professional Makeup
Unhappy
The gel was very thick and all it did was made my eye brows goopy. I have some gray eye brows and I bought this item because I thought it would cover it but it did not.
1 reply from NyxCosmetics Consumer Care team - 5 months ago
Oh no, babe! 💔 A 'goopy' brow is definitely not the energy we're going for! 🙅♀ We want your brows looking snatched and filled-in, not like they're in a movie. ☁ We hear you on those stubborn greys—thank you for the real talk! We're sending this straight to our product pros! 💖✨
5 out of 5 stars
21 March, 2026
originally posted on influenster.com
Product works great!
This brow stick works amazing and the mascara lasts all day even if I'm sweating in the summer heat! It feels weightless but it makes my eyebrows look really nice! It completes the look with the makeup!
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
pass
doesn't have good hold or color
1 reply from NYX Cosmetics Team team - 5 months ago
Hi Lesley. Thank you for reaching out to NYX. We are sorry to hear about the experience you had with the Thick It Stick It Brow Gel Mascara. We would like to speak with you directly about it. Please give us a call at 844-335-3510, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin concern: Sun damage, Pores, Aging
(no review title)
Holds brow hairs in place for most of the day
1 out of 5 stars
21 February, 2026
originally posted on NYX Professional Makeup
Eyebrow Hair color
Doesn't always cover some of the brow hairs. I intend to try another brand of eyebrow. Former mascara was much better
1 reply from NYX Professional Makeup team - 6 months ago
Hi there! Thank you for reaching out about our Thick It Stick It Brow Mascara. We are sorry to hear that this formula didn't provide the full coverage you were looking for and that you preferred our previous mascara-style products. Our goal with this gel was to provide high-impact thickness and hold, but we understand it might not be the perfect fit for everyone's brow type. Your experience is valuable to us, and we will share your comments with our product development team. If you decide to give us another try, we’d love for you to explore our The Control Freak Eyebrow Gel or Lift & Snatch! Brow Tint Pen for a different level of precision.
5 out of 5 stars
18 February, 2026
originally posted on NYX Professional Makeup
My absolute necessity
Absolutely love this! I have 3 hairs and old faded tattoo on each brow..this product give me amazing eyebrows again and I hope it never gets discontinued. Love it!!!
4 out of 5 stars
7 February, 2026
originally posted on influenster.com
Makes eyebrows look in tact
Absolutely love the look of this eyebrow product. The hold is not too strong but not weak it's the perfect hold to it. Makes my eyebrows look so vibrant and on point. It doesn't have a scent to it and that's good because it's going on the face. Easy to fit in any makeup bag or purse. The volume of the eyebrow is decent.
1 out of 5 stars
24 January, 2026
originally posted on NYX Professional Makeup
Bring back the brow mascara!!!!
Not great. SO sad they discontinued the brow mascara. It was my absolute favorite. Sadly will have to find another brand.
1 reply from NYX Professional Makeup team - 6 months ago
Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We hope you consider exploring our other brow options to find your new favorite at NYX!
1 out of 5 stars
7 January, 2026
originally posted on NYX Professional Makeup
Want the Brow Mascara Back
Did not work foe me. Bring back the Tinted Brow Mascara PLEASE
1 reply from NYX Professional Makeup team - 6 months ago
Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We invite you to explore our other brow options to find your new favorite!
4 out of 5 stars
1 January, 2026
originally posted on influenster.com
Learning curve but amazing daily use eyebrow product
I use this product daily to keep my brows in place and fill them in naturally. My brows stay in place all day. The color also lasts all day. I like that this is an all in one product. The only reason I am giving four stars is because you have to wipe the edge of the brush to be careful that you don't smudge color in your eye brow. It's really difficult to remove once you put too much on.
5 out of 5 stars
12 December, 2025Verified purchase
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Blackheads, Pores
- Skin type: Normal
(no review title)
Love IT! The efect is amazing and definitely you can see more volume