Sponsored
Wet n Wild Ultimate Brow Retract - 0.0088oz
$3.19
ColorAsh Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Triangular tip for hair-like strokes and fool-proof brows
- Unique angular pencil design
- Outline your brow with precision
- Pigmented pencil never requires sharpening
Description
The Ultimate Brow Retract from Wet n Wild lets you create your perfect brows with just one product. The dual-side brow product makes doing your brows quick and easy. Use the spoolie brush to fluff up your brows and the pencil to fill them in and define. To achieve a more natural look, lightly stroke the pencil in your brows, and for a more defined look, draw a line on the top and bottom of your brows and fill them in for bold brows.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Light Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Filling
Net weight: .01 Ounces
TCIN: 52488641
UPC: 077802360786
Item Number (DPCI): 052-03-0221
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
beeswax, copernicia cerifera (carnauba) wax, ozokerite, ethylhexyl palmitate, phenoxyethanol, sorbic acid, [+/- (may contain): mica, iron oxides/ci 77491, ci 77492, ci 77499, titanium dioxide/ci 77891, red 40 lake/ci 16035, yellow 5 lake/ci 19140, chromium oxide greens/ci 77288]' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.85 inches width x 5.87 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what are the shade names? I'm looking to repurchase and on the package it says "Ash brown" and has "626A" above it.
submitted by hi - 8 years ago
A: Ash Brown, Medium Brown, Taupe, and Dark Brown are the name of the colors.
submitted byAnswer A - 5 years agoA: They are also numbered
submitted byPeachy - 11 months ago
Q: Is auburn a good color for ginger hair? What’s your opinion and or suggestions? Thanks
submitted by Olive - 9 months ago
A: Hey Olive, Great question! Typically Auburn eyebrow pencil shades work best for ginger hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Is this waterproof or sweat proof at least?
submitted by Jama - 1 year ago
A: This product is not waterproof or sweatproof.
submitted bywetnwildbeauty - 1 year agoBrand expert
Q: How do you sharpen it?
submitted by Jls0923 - 1 year ago
A: Hey, Great question! There's no need to sharpen the Wet n Wild Ultimate Brow pencil, it is a retractable pencil. This is a pigmented pencil that never requires sharpening! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: what shade would work well with grey hair?
submitted by romry - 3 years ago
A: Great question Romry! For our grey hair gals, the shade Taupe would look great! You can use the spoolie brush to fluff up your brows and the pencil to fill them in and define. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
Guests appreciate the Wet n Wild Ultimate Brow Retractable Pencil for its ease of use, pigmentation, and affordability. The angled tip and spoolie make application precise and convenient. However, some guests have experienced issues with the pencil breaking easily and the product running out quickly. Overall, it is a popular choice for both beginners and experienced users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2061 reviews
easy to apply: 4.41 out of 5
easy to remove: 4.69 out of 5
long lasting: 4.1 out of 5
quality: 4.14 out of 5
value: 4.48 out of 5
80% would recommend
131 recommendations
5 out of 5 stars
25 October, 2025
originally posted on influenster.com
This one is a winner
Why would you spend tons of money when Wet ‘n Wild gives you a great look for a fraction of the cost? The color lasts, easy to apply, and gives eyebrows definition. I have a number of skincare and makeup products, many high end but this one is a winner.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Great
Actually love this product so much . Super affordable too. Make my brows look amazing. So I highly recommend and repurchase all the time!!!!!!’
4 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
- Skin type: Normal
- Eye color: Hazel
- Skin concern: Dullness
- Skin tone: Medium
- Hair color: Blonde
(no review title)
Fairly good but the pencil is slightly too chalky or feels like it’s about to dry up into crumbly little pieces just right out the box. I especially like the eyebrow/eyelash wand as I use it for both and keeping it attached to the pencil is smart for storage space in my makeup bag.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
(no review title)
Excellent for daily use
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
- Skin tone: Medium
Dupe
I was purchasing a more expensive brow pencil that looked exactly like this. I decided to give this one a try and OMG it did not disappoint its literally the same as the more expensive brand.
5 out of 5 stars
31 August, 2025
originally posted on influenster.com
Fantastic Brow Pencil
The Wet n Wild Retractable Brow Pencil has become one of my go to products, and I’m a repeat buyer for a reason. I love the packaging it’s so convenient with the pencil on one side and the brush on the other, making it easy to shape and fill my brows without needing extra tools. The pigmentation is fantastic for how I use it, not too harsh but just enough to define my brows perfectly. Application is super easy, and the color lasts me all day without fading. This is definitely one of those reliable products for a great value that I’ll keep buying.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
- Skin concern: Aging
- Eye color: Blue
eyebrows on fleek
It’s a lot of $ for a little product, yet still a fraction compared to other brands. It works nicely and I have zero complaints about the quality.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Great price
Goes on smooth and with no little clumps
4 out of 5 stars
1 July, 2025
originally posted on influenster.com
Best brow pencil
I’ve tried so many brow pencils from super expensive to affordable! This is the best one i’ve used. I always come back to it. It last with my makeup all day! The color is always spot on and easy to apply. Definitely worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
- Skin tone: Light
- Skin concern: Redness, Pores, Aging, Uneven skin tone, Acne
- Eye color: Blue
- Hair color: Blonde
- Skin type: Combination
Cheap and works better than anything else!
Easy to use - would buy again and again
5 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Go to brow pencil!
I love how it is easily buildable and has a natural look. The brush on the other end is super convenient and helpful!
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
A staple
Sister carries this with her everywhere for touching up on her brow since she has super light eyebrows. Works well for her.
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2025Verified purchase
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
One of my Favs
One of my favorite eyebrow pencils. It goes on really nicely and I LOVE how the end is slanted so it keeps that fine tip shape. Other pencils I’ve used have a fine tip at first but then it rounds out which makes it hard to draw thinner lines.
4 out of 5 stars
9 March, 2025
originally posted on influenster.com
Nice
This brow pencil is a great budget-friendly option! For the price, it delivers solid performance with a smooth application. The built-in brush is a nice touch, making it convenient for on-the-go touch-ups. There’s a good amount of product, and the packaging feels nice and sturdy. Overall, a great choice for anyone looking for an affordable and reliable brow pencil!
5 out of 5 stars
27 February, 2025
originally posted on influenster.com
The best brow pencil you’ll ever use
This brow pencil is a HOLY GRAIL. For the price you get SO much product! It’s super easy to use and so soft. The color is absolutely perfect and buildable that can be made to look natural or bold.
5 out of 5 stars
3 February, 2025
originally posted on influenster.com
Perfect brow pencil for long lasting wear
The wet n wild ultimate brow retractable brow pencil is my go to budget friendly brow product! The medium brown is perfect for filling sparse hairs and is great for dark brows to not make them too harsh. I’ve been using this for years and it never fails me and it lasts a long time compared to others I have used. It doesn’t easily break or get stuck so it’s perfect for quick on the go application. Which is what I personally need being in college. Hope you give this one a try it’s worth the purchase!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2025Verified purchase
A Bit Stiff
Powdery like substance doesn't allow an easy application. The color stick should be wider
5 out of 5 stars
11 December, 2024
originally posted on influenster.com
Love!!
Literally the best! I have repurchased this sooooo many times I love it. It’s a perfect shade and I love the Brush that comes on the other end. It is so good
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2024Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Eye color: Black
- Hair color: Black
- Skin concern: Pores, Dullness, Uneven skin tone, Puffiness, Redness, Acne
Amazing
Amazing loved it. 3rd time buying it
4 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2024Verified purchase
- Skin type: Normal
- Skin tone: Light
Good
Buy this all the time. Just wish they made a lighter shade