These products are marketed for a wide range of skin types—most commonly dry and very dry skin, and also combination, normal, sensitive, and mature skin.
Many are described as nongreasy and fast-absorbing, with textures ranging from lightweight lotions to rich or whipped body butters that melt into the skin.
Review summaries commonly note creamy or lightweight textures, effective and long-lasting moisturization, pleasant or subtle scents, and quick absorption in many products.
Common labels include paraben-free, sulfate-free, and phthalate-free. You’ll also see fragrance-free or “no fragrance added,” dye-free, fluoride-free, and aluminum-free; other claims include dermatologist-tested, hypoallergenic, non-comedogenic, cruelty-free, and vegan.
Sizes range from travel-size (about 2 fl oz) up to larger bottles such as 24 fl oz or 32 fl oz. Dispenser formats mentioned include pump bottles, jars (butter jars), and tubes.