dove breakage remedy

Dove’s Intensive Repair range includes shampoos, conditioners, weekly hair masks, bi‑phase serums/oils, and 2‑in‑1 shampoo+conditioner formulations designed to target breakage and support repair.

Use the Intensive Repair mask as a weekly treatment: apply to clean, damp hair, leave on for about 1 minute, then rinse. For the bi‑phase serum/oil, shake to blend the phases and apply from mid‑lengths to ends on damp or dry hair before styling.

Customer reviews are largely positive, reporting improved softness and shine, reduced frizz, and a perceived reduction or prevention of damage. Many reviewers also praise the scent and overall product quality.

Apply shampoo to wet hair, work into a lather, then rinse before applying conditioner. Massage conditioner through hair, leave for about 1 minute, then rinse. For extra repair, use the mask once a week following package directions.

The products highlight a Glutamic Amino Serum and a Bio‑Protein Care technology, which are described in product materials as rebuilding protein strength and reinforcing hair structure; marketing copy also references '1 trillion protein builders'.

Manufacturer claims state the regimen substantially reduces visible damage versus a non‑conditioning shampoo—for example, advertising language includes claims such as stopping up to 98% of visible breakage and that hair is 'reborn 10X stronger' when using shampoo plus conditioner or mask.

Some product claims cite rapid effects—for example, a bi‑phase serum references up to a 91% reduction in split ends versus no treatment, and masks reference reduced visible damage in about 1 minute compared with a non‑conditioning shampoo. These figures are presented as manufacturer claims.

Product details indicate vegan labeling and state the items are not tested on animals; some materials reference PETA‑approved or cruelty‑free claims as presented on packaging or marketing.