Facial cleansers come as liquids, gels, and foaming washes. Some formulations are soap- and sulfate-free or specifically designed to be gentle and non‑irritating for sensitive skin.
These products are labeled for a wide range of skin types, commonly including acne-prone, sensitive (including extra sensitive), dry and very dry, oily, combination, normal, and mature skin.
Common moisturizing and barrier ingredients include ceramides, hyaluronic acid, niacinamide, squalane/squalene, and glycerin. Some serums also list retinol and licorice extract for tone and texture.
Several listings are labeled unscented or state 'no fragrance added.'