Most face cleansing balms begin as a solid or silky balm that melts into an oil on contact with skin; many then emulsify into a milky texture when you add water, making them easier to rinse away.
Face cleansing balms can be scented (for example, eucalyptus) or labeled fragrance-free/unscented; some products specifically state “No Fragrance Added.”
Many face cleansing balms emulsify into a milky rinse and wash off easily without leaving residue, though a minority of users report occasional oily film with some formulas.
Many face cleansing balms note dermatologist testing or suitability for sensitive skin; some are ophthalmologist-tested or described as eye-safe.
Massage the balm onto dry skin to dissolve makeup and sebum, add water to emulsify it into a milky texture, then rinse with warm water and gently pat dry. Many people use this as the first step before a second, water-based cleanse.
Face cleansing balms often contain hydrating ingredients—such as hyaluronic acid, squalane, jojoba oil, and ceramides—and are described as moisturizing or helping to restore and respect the skin’s moisture barrier.