Listed active ingredients include benzocaine and menthol; some formulas also note an astringent or other film-forming/protective agents to help shield sores.
Product listings specify several age ranges: for infants/toddlers 4 months and up, for children 2 years and up, and for older users 12 years and up.
Several products advertise film-forming or coating agents that hold medication in place as a protective barrier; some also use applicator or tip designs intended to help keep the medication on the sore longer.
Most options are topical creams or gels; a few listings include oil-based tooth oils specifically formulated for infants.
Directions vary by product: some oral gels indicate application up to four times daily, while a baby tooth oil in the listings advises reapplication every 1–2 hours, up to six times a day.
Listings commonly advertise antibacterial or germ-reduction action, cooling or soothing of irritated gums, shortening cold-sore symptoms, astringent protection for sores, and refreshing flavors or gentle soothing formulations.
Common application styles include ready-open tube tips, control-tip or honeycomb applicators for precise liquid/gel delivery, integrated applicators on some liquid formulas, and fingertip or drop application for baby tooth oil.