Common active ingredients listed include 1% hydrocortisone, colloidal oatmeal (noted as a skin protectant and shown at 1% in some formulas), and 14% zinc oxide in diaper‑rash ointments.

Some products explicitly list 1% hydrocortisone as the active ingredient, while others are labeled steroid‑free (and often fragrance‑free). For example, certain eczema creams are marketed as "steroid free," whereas other medicated options specify 1% hydrocortisone.

These products target a range of dry, irritated, or eczema‑related conditions, including eczema/atopic dermatitis, psoriasis, seborrheic dermatitis, ichthyosis, winter itch, diaper rash, and general minor skin irritations and rashes.

Products include unscented/fragrance‑free options (labels include "Unscented", "No Fragrance Added", and "Artificial Fragrance‑Free") as well as at least one lightly scented option labeled "Fresh."

Several products state 24-hour moisturization or hydration; one topical anti-itch lotion also pairs that 24-hour moisturization with an advertised itch relief starting in about five minutes.

Timing varies: one topical anti‑itch lotion advertises relief in about five minutes, and reviewer summaries commonly describe rapid relief—often within hours to a few days for many users.

Product directions commonly list application to the body, face, and hands; some formulations also mention use on the lips or feet in their usage guidance.