Shortbread-based mince pies are described as containing a rich mincemeat filling—typically vine fruits, apples, citrus peel and warming spices—encased in an all-butter shortbread crust.
Shortbread fingers are docked with a pattern of holes (commonly 13) to stop excessive rising and help them bake evenly and flat.
They’re often described with phrases such as “deliciously thick,” “light and buttery,” and an all-butter richness that “melts in your mouth.”
Product descriptions often note suitability for vegetarians and, in some cases, certified Kosher status. Many listings also state the items contain no artificial flavorings, colorings or preservatives.
Descriptions commonly state the products are free from artificial flavorings and colorings, and some specifically note no artificial colors or no preservatives.