Single face masks come in several forms, most commonly gels, creams, peel-off formulas, and single-use sheet masks.

Single face masks can be formulated for many skin types — normal, dry, combination, oily, mature, very dry, sensitive, and acne-prone — depending on the specific formula and ingredients.

Cream masks and peel-off (peel-style) masks commonly include warnings that they may not be suitable for sensitive skin.

Sheet masks are usually sold in single-use packets (often listed as quantity = 1). Product notes and directions typically instruct removing and discarding the mask after use; some packaging is described as recyclable, and some products specify not to flush the mask.

Common labels include vegan formulations, cruelty-free or not-tested-on-animals language, paraben-free and phthalate-free ingredient notes, and recyclable packaging statements on some items.