Sets feature character-themed coloring pages, and at least one kit includes glitter-effect coloring pages.

Most sets are labeled for ages 3 and up.

Many sets include reusable storage such as stow-and-go cases, a storage box that doubles as a carrying case and work surface, or folder-style packaging to keep pages and markers organized for travel.

Reviewers commonly report the sets are mess-free, that markers prevent marks outside the pages, and that the ink did not stain clothing or car seats in reported experiences.