All about serums
Not sure what a serum is? You’re not alone. A serum is a skin care product that delivers powerful ingredients. Made up of smaller molecules that can penetrate deeply into the skin, serums can deliver high concentrations of active ingredients, making them ideal for targeting skin care concerns like wrinkles, dullness and dryness. We’ll show you how to get the most out of your serums.
How to use serums Apply serums after cleansing or swiping on toner when your skin is almost dry, but still a bit damp. That’s when your skin is more permeable and better able to absorb the active ingredients inside. Then, apply only one to three drops directly on the skin. Be careful not to pile it on—serums are very potent and can irritate sensitive skin, so more is not always better. Be sure to let the ingredients fully absorb and dry for about two minutes before moving on to your other products.
Top-rated serums When it comes to serums, don’t just take our word for it—read the reviews for yourself. “This product is a keeper!” a guest says about Derma E Vitamin C Serum. “It doesn’t feels sticky or greasy to the touch, it dries fast and you can buy it at an affordable price point.” Another raves about No7 Protect & Perfect Advanced Serum: “Love it so much, I bought two more so I wouldn’t run out. Leaves my skin soft, smooth, and radiant!”
Trending ingredients Many are familiar with vitamin C’s brightening properties, but there are even more ingredients out there for fighting dullness. Niacinamide is a form of vitamin B-3 that strengthens and restores the skin barrier to visibly improve the appearance of pores, fine lines and dull skin. (Pro tip: The combination of vitamin C and niacinamide can offer a wealth of skin benefits.) Lactic acid exfoliates dead skin for brighter, smoother, more even skin.
Clean serums As you explore serums, you may want to consider products that better suit your lifestyle and your skin’s needs, which you can find right here at Target. All beauty products certified as Target Clean are formulated without* propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA & BHT.
*In formulated beauty, personal care and household cleaning products, formulated without is defined as < 100 ppm of finished product. **Cruelty free and/or not tested on animals is designated and validated by each brand.