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Target Optical

Eye care, made easy

Find the perfect vision solution for you & your family—exclusive collections from brands you love to quality eye exams for everyone.

Pick prescription-ready frames

Pick any frame (with a demo lens) online then head to a Target Optical store to get your prescription lenses added.

Get trendy sunglasses

Designer frames in fun hues with mirrored or polarized lenses for every day.

All-day comfort at prices you’ll like

Explore contact lenses from up&up™ & other trusted brands at TargetOptical.com or in a Target Optical store.

A lot more than frames

It’s not just glasses, it’s the whole experience—from frames to prescriptions & everything in between.

Eye care that wows

We’ve partnered with trusted optometrists to provide friendly & professional eye care for the whole family.

Book an eye exam online

Find a store

Your vision insurance, covered

We welcome all insurance plans. Shop online at TargetOptical.com or in a Target Optical store to use your vision benefits.

Eyewear deals worth the hype

Up to 50percent offdesigner clearance frames & prescription glasses*

*on TargetOptical.com or in a Target Optical store.

Frames + lenses from $59*

*Not combinable with insurance benefits.

50percent offadditional prescription glasses*

*Available with a Target Optical purchase of $100 or more. Exclusions apply.

Up to 25percent offyour first purchase of contact lenses

20percent off prescription glasses when you spend $100 or more at Target Optical*

*Target Circle members, save 20% on a complete pair (frame and lenses) when you spend $100. Savings applied to lenses. May be combined with vision insurance benefits or Package Pricing. Not combinable with other in-store deals or Medicare and Medicaid vision insurance benefits. When combining with vision insurance 20% savings is applied to member out of pocket, after vision insurance benefits applied. Nuance Audio, Oakley Meta, and Ray-Ban Meta frames and Stellest lenses excluded. Deal required at time of purchase. Valid prescription required. Void where prohibited. No cash value. Valid in-store at Target Optical and online at targetoptical.com. Some restrictions and exclusions apply. See Target Optical^® employee for details. Deal valid through 6/29/2026. Manual Deal 49567.

Smarter solutions for every day

Our sleekest frames yet

AI glasses, made for prescriptions.

Performance AI glasses

Oakley & Meta have joined forces to create AI glasses designed for athletes who push the limit.

Invisible hearing solution

Hear better in noisy environments with all-in-one hearing glasses. Be the first to try it at Target Optical.

New & featured 

New from Armani Exchange

Bold square frames, smooth matte finishes, effortless attitude. Only at Target Optical.

Just-dropped styles

Check out the latest frames to keep your look on point.

What’s hot (& here to stay)

From oversized to retro, try what’s trending this season.

Shop bestsellers under $99 

Shop by brand

Most-loved prescription-ready frames 

Trends having a moment right now

Classic neutrals

Because neutrals never go out of trend.

Boldly, you

A pop of color for your expression of style.

Transparent chic

Sleek, minimalist frames for every day. 

Sporty styles

Built for movement with maximum comfort.

Shop by frame shape  

Browse frames for everyone

Women

Men

Kids

Sponsored

865 results

$180.80

reg $226.00

Sale

Coach HC8278 53mm Female Rectangle Sunglasses

4.5(2)

brown / brown gradient

$255.00

Oakley OX8190 55mm Gender Neutral Square Eyeglasses

black / demo lens

grey / demo lens

$107.80 - $154.00

Select items on sale

Scuderia Ferrari FZ8006 53mm Man Square Eyeglasses Demo Lens Lens

Scuderia Ferrari

black/demo lens

grey/demo lens

red / demo lens

$68.60 - $98.00

Select items on sale

Arnette AN7208 52mm Gender Neutral Rectangle Eyeglasses

black / transparent

blue / transparent

Sponsored

$222.00

Ray-Ban RB5428 53mm Adult Square Eyeglasses Demo Lens Lens

blue/demo lens

brown/demo lens

red/demo lens

$249.00

Ray-Ban RB7840V 50mm Gender Neutral Square Eyeglasses - prescription-ready

black/demo lens

blue/demo lens

$135.00

Oakley OY8031 50mm Child Rectangle Eyeglasses Demo Lens Lens

blue/demo lens

$122.00

Arnette AN7179 54mm Gender Neutral Rectangle Eyeglasses

black / transparent

$38.00 - $81.00

Select items on sale

Vogue Eyewear VY2013 45mm Child Oval Eyeglasses - prescription-ready

purple/demo lens

red/demo lens

$210.00

Emporio Armani EA3262 54mm Woman Cat Eye Eyeglasses Demo Lens Lens

brown / demo lens

$175.20 - $219.00

Select items on sale

Coach HC6166U 54mm Male Rectangle Eyeglasses - prescription-ready

blue/demo lens

brown/demo lens

$210.00

Emporio Armani EA1171 55mm Man Rectangle Eyeglasses Demo Lens Lens

Sponsored

$142.50

reg $190.00

Sale

Coach HC8352 54mm Female Square Sunglasses

black / grey gradient

$187.00

Oakley OX8183 58mm Man Rectangle Eyeglasses Demo Lens Lens

black/demo lens

grey/demo lens

$111.50

reg $223.00

Sale

Ray-Ban RB8954 50mm Gender Neutral Square Eyeglasses - prescription-ready

red/demo lens

$181.00

Vogue Eyewear VO5487B 54mm Female Butterfly Eyeglasses

brown / demo lens

clear / demo lens

$187.00 - $208.00

Oakley OX8139 50mm Male Round Eyeglasses - prescription-ready

black / demo lens

clear/demo lens

green/demo lens

white / demo lens

$98.00 - $196.00

Select items on sale

Emporio Armani EA1087 54mm Female Cat Eye Eyeglasses - prescription-ready

black/demo lens

pink/demo lens

$210.00

Ray-Ban RB5417 50mm Gender Neutral Phantos Eyeglasses - prescription-ready

black/demo lens

brown/demo lens

multicolored/demo lens

$133.50

reg $178.00

Sale

Ray-Ban RB3751 61mm Gender Neutral Square Sunglasses

black / g-15 green

grey / dark grey

Sponsored

$163.50

reg $218.00

Sale

Ray-Ban RB2298 52mm Unisex Square Sunglasses

grey / clear blue

$122.00

Ray-Ban RB9082V 45mm Child Phantos Sunglasses

black / clear

purple / clear

$255.00

Ray-Ban RB2289 63mm Gender Neutral Pillow Sunglasses Polarized

brown / polarized black

$71.50

reg $143.00

Sale

Ray-Ban RB7153 52mm Gender Neutral Oval Eyeglasses - prescription-ready

pink/demo lens

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