Feelin’ nostalgic
Childhood faves of the past are back…and even better than you remembered.
Barbie Barbie Dreamhouse
Dream up all kinds of stories with 8 rooms, a rooftop pool and slide, a working elevator and 70 accessories.
Cool Maker KumiKreator
Friendship bracelets are BACK! Just load the spools and spin to create awesome braided masterpieces.
Baby Alive Sweet Spoonfuls Doll
Mix her food, feed her and change her diapers. Exclusive options include a bonus pack with more food and diapers.
Hot Wheels Gator Car Wash
This tricked-out car wash is so cool. It includes a conveyor belt, color-changing dunk tank and more.
Buffalo Games SkeeBall
Bring home this exclusive arcade game for tons of fun. Play a solo game or team up for some competition.
Beyblade Ultimate Tournament Collection
This exclusive stadium is the largest ever with 6 Beyblades, 4 championship rings and 2 SST launchers.
Ignite those imaginations
Playtime has never been so F-U-N.
Yulu Tic Tac Tongue
This exclusive game is super fun. Be the first to knock down the target that matches the card and you win!
Fisher-Price Smart Learning Home
Help your baby learn about numbers, shapes, the weather and more with music, lights and sounds.
Fisher-Price Think & Learn Rocktopus
This fun toy helps kids explore musical styles while learning about instruments, rhythmic patterns and more.
Melissa & Doug Deluxe Play Store
Grab that shopping list. This exclusive playset comes with a ton of accessories (65, actually).
LEGO Unikitty Unikingdom Fairground Fun
Go wild at the fair and on the rollercoaster with favorite characters like Dr. Fox, Unikitty and Prince Puppycorn.
Our Generation Doll School Room
School’s in session with this 76-piece playset. Get a glow-in-the-dark whiteboard, recess bell and more.
Toying with tech
Robots, Batmobiles and high-tech pets, oh my!
Boxer Boxer Robot
Meet Boxer, your pint-sized interactive robot buddy. Pick from blue or black and get ready for hours of playtime.
LEGO Super Heroes App-Controlled Batmobile
Control the 4-wheel drive Batmobile via Bluetooth to pull off sweet moves like 360-degree spins.
Really Rad Robots MiBRO R/C Robot
This robot has a bunch of different modes and can dance, grab a snack, play soccer and more.
furReal Rock-A-Too, the Show Bird
This exclusive toy is here to entertain. He sings, dances, records and repeats phrases and tells wacky jokes.
Fingerlings Interactive Plush Monkey
Swing them, pet them or give them a kiss and watch them kiss you back. Pick from Boris (blue) or Bella (pink).
NERF Laser Ops Pro
Bring laser tag home. Customize your blaster, track performance, detect enemies and more.
Nintendo Nintendo Switch
Solo, on-the-go gaming fun or hook it up to Wi-Fi for multiplayer action. Any gamer will L-O-V-E this console.
Jetson Rogue Hoverboard
Zoom around on this exclusive hoverboard with active-balance technology, all-terrain tires and light-up wheels.
Viro Rides 550e Electric Scooter
This cool, exclusive scooter has a thumb control throttle, lever-activated brake and high-visibility LED lights.
Get into character
Say hi to some familiar faces and soon-to-be favorites.
Sesame Street Let’s Dance Elmo
Time to boogie down. This musical Elmo has 3 play and dance modes that you activate on his headphones.
PAW Patrol Ultimate Fire Truck
Save the day with this PAW Patrol fire truck! Includes 2-ft. tall ladder, water cannon, plus flashing lights and sounds.
Transformers Power Charge Bumblebee
Bumblebee transforms from bot to car mode in 17 steps. Features lights, sounds and rumble sound effects.
Nella the Princess Knight Transforming Princess Knight
Nella transforms from a princess to a knight with the click of a button. This exclusive toy is sure to be a big hit.
Imaginext Jurassic Rex
This super-cool dino has color-changing, light-up eyes that dilate and a mouth that glows red.
Lupita Lupita Doll & Book Set
Lupita is your partner in kind! She inspires good deeds all over the world. Get the exclusive doll and book. Preorder now
The big reveal
Oh, the suspense! These gems will keep the kiddos guessing—and loving every minute.
Hatchimals HatchiBabies
Hatch and raise adorable baby Hatchimals. Choose from CheeTree, Ponette or the exclusive MonKiwi.
Party PopTeenies Mega Party Surprise Set
Everyday’s a party with this exclusive toy. Just pull, twist and pop to discover over 50 pieces and surprises.
Pikmi Pops Unicorn Super Flip
Includes an exclusive scented unicorn jumbo plush, a glitter cone, 8 other new surprises and more.
L.O.L. Surprise L.O.L. Bigger Surprise
Discover 60+ never-before-seen surprises with limited-edition dolls and accessories.
Crate Creatures Super Crate Creatures Surprise
Unleash their new "Beast Friend" with this unique toy. Pick from Croak, Nann or Guano.