Super stretchy and soft fabric feels great against the skin
Underwire keeps you supported
Thick adjustable straps give you the perfect fit
Adjustable back hook closure keeps you secure
Demi style offers major coverage
Take on your day with confidence in this Maidenform Women's Custom Lift Natural Boost Demi (Style #9428). Lifting technology gives you a slight boost, while the sleek lace fabric keeps you comfy from morning to night. This bra features underwire support and thick, adjustable straps for the support you need. Demi styling offers great coverage and the fabric feels soft and comfy against your skin.
Bra cup construction details: Unlined Cup, Underwire
Coverage: Low
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 50614767
UPC: 014671184976
Item Number (DPCI): 023-06-8723
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
This bra has garnered positive feedback for its comfort, flattering fit, and supportive design. Many guests appreciate the natural boost it provides without excessive padding, making it suitable for everyday wear. The bra's lightweight material and smooth fabric enhance the overall experience, while the variety of sizes caters to different body types. However, some guests have noted inconsistencies in sizing and fit, which may require careful selection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2
4.2 out of 5 stars
601 star ratings
4.2 out of 5 stars with 601 reviews
comfort
4.3 out of 5
comfort: 4.33 out of 5
sizing
true to size
sizing: true to size
value
4.2 out of 5
value: 4.17 out of 5
50% would recommend
8 recommendations
SuperBoobs!
4 out of 5 stars
Midlifecrisissexsymbol - 15 days ago
originally posted on Maidenform
I have this bra in 5 sizes now. Due to inflammation from a long-term illness (mold exposure from a public building), my weight goes up and down, as do my breasts. I never, ever thought little 32 Barely-B me would be wearing a D, but here I am, rocking it. I measure as a 36D or DD, but I don't think that's right. My natural still almost perky breasts are not as full on top, so not all D cups work for me. The C is too small, but the D is a bit large. The band runs small on this, so I went to a 38 (I measure 35" under my breasts). I love this bra, but in a D, I feel like SuperBoobs, here to save the day! I could stop speeding semis with these babies! ;) I look like Wonderwoman now. Which is not bad, just not what I'm used to! So while I like it for some occasions, it's not a good everyday bra for me, unless I need a favor from the UPS guy. So I'm back shopping, looking for a demi style with mild push-up, but not superboob qualities. :)
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Not as nice as previous Maiden Form bras
2 out of 5 stars
Mary J - 1 month ago
originally posted on Maidenform
This bra is not as fitting and flattering as my previous Maiden Form bras. The specific one that I like I and am wearing out, has been discontinued
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Thick Padding Makes Cups Stiff and Uncomfortable
1 out of 5 stars
Kimmmer2020 - 2 months ago
originally posted on Maidenform
This Add-a-Size bra is the replacement for the discontinued Devotion Comfort T-shirt Bra I have worn for decades. The padding is very, very thick which makes the cups stiff and uncomfortable.
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Disappointing
1 out of 5 stars
Sue takes a pass - 2 months ago
originally posted on Maidenform
Was really hoping for something that I could use mainly for crisscross in the back, but the straps weren’t long enough for that. Perhaps if they use less padding, they could have spent more on the straps. I wasn’t looking for so much padding either. How do women let their skin breathe like that? Not my jam.
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great bra
4 out of 5 stars
- 3 months ago
originally posted on Maidenform
Comfortable
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So comfortable
5 out of 5 stars
Rosecar - 4 months ago
originally posted on Maidenform
Been wearing for years
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Disappointed
3 out of 5 stars
Texas granny - 5 months ago
originally posted on Maidenform
The cups were too big…this isn’t the bra I was looking for. I think the one I have & have always likes has been discontinued.
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Best bra
5 out of 5 stars
Quinna - 5 months ago
originally posted on Maidenform
This is the best bra! Gives you a boost and is also comfortable
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Demi T shirt bra
5 out of 5 stars
Marlena - 6 months ago
originally posted on Maidenform
Lightweight and comfortable with good support
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Just buy it!
4 out of 5 stars
Sharo - 6 months ago
originally posted on Maidenform
After not finding the bra style that I've worn for years, I was hesitant about buying one on line. So, once I verified my measurements, I took the chance and ordered, not one, but two bras. I am glad that I did, as this bra style is more flattering than my previous bra.
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Nice bra
5 out of 5 stars
Riya - 8 months ago
originally posted on Maidenform
Comfortable
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Lost 29lbs. and my boobs. This bra is Amazing!
5 out of 5 stars
Pinki - 8 months ago
originally posted on Maidenform
Great Fit
1 guest found this review helpful. Did you?
Inconsistent
3 out of 5 stars
Darlene - 9 months ago
originally posted on Maidenform
Inconsistent sizing. I purchased this for several times in the past, and this is the first time I bought it online. I’ve only bought it in the store previously. I won the same size for the past few years, and my size hasn’t changed, but the bra seems to. I’ve tried it on a few times where the bra cup sizes were too small. And these that I just bought were slightly too small as well. Again, I love the bra, but wish it was more consistent size.
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Bra
3 out of 5 stars
I am Six - 9 months ago
originally posted on Maidenform
I just didn’t like the way I looked when it added a size. I like my natural size.
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nice one
4 out of 5 stars
AJSRS - 10 months ago
originally posted on Maidenform
cups are reversed/tilted outward on the neckline it does show up on the plain dresses or t-shirts. also, i wish it had more cushion on the underwire otherwise it's good one
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Good lift and side support.
4 out of 5 stars
Jill from lowell - 10 months ago
originally posted on One Hanes Place
If you are looking for some lift and great side support, this is the right bra for you. I gave it four stars because I think the straps could be a bit wider for comfort.
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Great fitting bra
5 out of 5 stars
MY88 - 1 year ago
originally posted on Maidenform
Love the fit, the 36 A fits great no gap or pinching. I'm 5'9" 135 pounds.
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Not practical for every day wear
1 out of 5 stars
Dawn M G - 1 year ago
originally posted on Maidenform
Upon first receiving the bras, I tried them on for comfort. They passed the test of not digging in the underarm area and the straps were comfortable. However, during the day at work my breasts were oozing out of the cups and creating a lot of cleavage. Unless I reposition myself throughout the day, these bras are impossible to wear. It's very disappointing.
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Could be a higher rating!!!!
3 out of 5 stars
SK24 - 1 year ago
originally posted on Maidenform
I love the cup size and all but the only problem I have is the side panels are to thin. They need to be broader to contain back fat under the armpits and the back. The lease redesign by adding full coverage for the back fat.
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Great bras
5 out of 5 stars
MimiGa - 1 year ago
originally posted on Maidenform
I have worn this style bra for years and really like them. The quality and fit are very good.