$30.00 sale price when purchased online
$40.00 list price
Target Online store #3991
About this item
We’ve done it- a lace bra that won’t scratch you or leave you feeling irritated. Our soft lace fabric is designed to make you feel beautiful without compromising comfort. Even better? The underwire will allow you to remain comfortable and supported all day. The Ava will support you throughout the day while smoothing your side and back for a seamless feel. It really is your new BBF (best bra forever).
Sizing: Womens Plus
Material: 85% Nylon, 15% Spandex
Fabric Name: Lace
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Padded Straps
Bra cup construction details: Underwire
Garment back type: Plain
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 87524564
UPC: 722286429633
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Shipping details
Estimated ship dimensions: 8 inches length x 8 inches width x 3.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Leading Lady
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 147 ratings
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Debatab
4 out of 5 stars
Debtab - 5 months ago
originally posted on leadinglady.com
I bought several of the Ava’s a couple of years ago in the black and the white and they have held up very well. But now a couple of the bras have the underwire poking out on the sides and poking me. I’m 73 and need all the help I can get and I need new bras in a 46-48B but I don’t think they are stocking them anymore because they have been out of that size since last summer. I hope you restock them again. Four stars for unavailability.
1 reply from Leading Lady Customer Service team - 5 months ago
Unfortunately, our Ava is not going forward and sold out in some sizes/colors. We think you would love our Jolene just as well: https://www.leadinglady.com/products/the-jolene-perfect-plunge-underwire-bra-5041-sand?_pos=1&_sid=f8bbe4d88&_ss=r Thank you for shopping with Leading Lady Family owned for 85+ years
Love the Ava
5 out of 5 stars
jeb - 7 months ago
originally posted on leadinglady.com
I LOVE the AVA! I am not happy your company has chosen to discontinue it. This is the only bra I have worn that actually feels great, looks fantastic & fits very well! Please consider bringing this bra back. I am not interested in buying, trying out more bras (finding out the fit is poor & uncomfortable) & then having to send them back. Why would you discontinue a best seller?
1 reply from Leading Lady Customer Service team - 6 months ago
We are happy to hear you love the Ava. Unfortunately, this style is not going forward and has been replaced with our Willow. https://www.leadinglady.com/products/the-willow-lace-plunge-underwire-bra-5944-blk?_pos=2&_sid=00e6196fd&_ss=r Thank you for shopping with Leading Lady Family owned for 85+ years
Love!
5 out of 5 stars
Lovefromelli - 11 months ago
originally posted on leadinglady.com
Fits perfectly! I would love to see this exact bra design in a smooth (non lace) fabric also!
1 reply from Leading Lady Customer Service team - 11 months ago
Thanks for the 5-stars! We are so pleased to hear you love our Ava. Thank you for shopping with Leading Lady Family owned for 85+ years
Good fit
4 out of 5 stars
Old woman - 11 months ago
originally posted on leadinglady.com
It is a comfortable bra. It would be better if I could get it in a 50A
1 reply from Leading Lady Customer Service team - 11 months ago
We have 2 new styles that come in 50A that we think you will love! Our Willow https://www.leadinglady.com/products/the-willow-lace-plunge-underwire-bra-5944-blk?_pos=2&_sid=981ab7f3b&_ss=r Our Jolene https://www.leadinglady.com/products/the-jolene-perfect-plunge-underwire-bra-5041-sand?_pos=1&_sid=be94d4851&_ss=r Thank you for shopping with Leading Lady! Family owned for 85+ years
Great fit, Hard to find sizes
5 out of 5 stars
Dor - 11 months ago
originally posted on leadinglady.com
I have been wearing this bra since 2016. Absolutely love it. I have Ava in multiple colors. Very pretty and comfortable. It’s hard to find a bra that fits me 46 A . I hope they don’t discontinue Ava
1 reply from Leading Lady Customer Service team - 11 months ago
Thank you for being a loyal Leading Lady customer! If you love our Ava, check out our 2 NEW styles you may like just as much. Our Jolene: https://www.leadinglady.com/products/the-jolene-perfect-plunge-underwire-bra-5041-spap?_pos=2&_sid=c13c4e778&_ss=r Our Willow: https://www.leadinglady.com/products/the-willow-lace-plunge-underwire-bra-5944-blk?_pos=2&_sid=5e84657ec&_ss=r Leading Lady appreciates you! Family owned for 85+ years
great fit
5 out of 5 stars
RCS - 1 year ago
originally posted on leadinglady.com
[This review was collected as part of a promotion.] I’ve ordered these multiple times over the years. They are the only bra I have found that fit. I have a 44 chest and only an A cup - very hard to find.
Makes my small boobs look great!!
5 out of 5 stars
SUZANNE H. - 1 year ago
originally posted on leadinglady.com
I’m a plus sized woman with small breasts and it is very hard to find a pretty bra. Thanks to Leading Lady. I have found pretty bras for my small breasts. They are comfortable, they are pretty, and they fit well. I am very pleased.
My mistake
5 out of 5 stars
Barbara K. - 2 years ago
originally posted on leadinglady.com
I have been ordering a 44A and thought I needed a slightly larger cup size but discovered that it was a too big of a change and the bra 44B was way too big. Obviously there is nothing in between so I will go back to the 44A size.
Best for me
5 out of 5 stars
Margaret Gray - 2 years ago
originally posted on leadinglady.com
Although I wear a size 40, my breasts are very small so it is generally hard to find an A cup. This bra does come in an A cup and I’m delighted to finally find a bra that comfortably fits me.
Nice bra
5 out of 5 stars
Frances Shriver - 3 years ago
originally posted on leadinglady.com
It is pretty good. I don’t like that the straps are not very stretchy. But it is a pretty bra, and overall fits reasonably well.
Fits
5 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
Very comfortable. Finally found a big chest, small cup bra that fits me. I hope my size doesn’t get discontinued.
It's the best fit I'm ever gonna get
5 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
I've bought many bras searching for the one that will look good under clothes - and most importantly - one that will still be comfortable at the end of the day. For me, this is it! I bought 2 more just like it in Nude and Black.
beautiful bra
4 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
It was lovely but just not the right size for me so I returned it.
The Ava - Scalloped Lace Underwire Full Figure Bra | 5044-Nude
5 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
I like the bra however, had to remove the underwire due to discomfort.
Love this bra
5 out of 5 stars
Jim Hile - 3 years ago
originally posted on leadinglady.com
Fits well, very comfortable, wish it came in more colors
Pretty bra and A cup!!
4 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
Ordered one and then went back and ordered more. Very pretty bra. Hard to find A cup in larger band width so happy to find this bra!
Great for my short frame
4 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
Very good. This bra doesn't hurt my underarms like most underwire bras do. It is sized very well. I like the wide, padded straps, they're effective but still attractive. This bra fits me like a bra I have that was twice it's price and that's the main reason I've bought two of these!
Best bra ever
5 out of 5 stars
- 3 years ago
originally posted on leadinglady.com
I am 78 and have wasted so much money trying to find a perfect bra. I still smile and can't believe I finally found one! I absolutely love it. Perfectly comfortable, "uplifting" and so pretty! Isn't that what every women wants?
(no review title)
5 out of 5 stars
Gale Griffin - 4 years ago
originally posted on leadinglady.com
Wonderful bras for my small cup size. Great fit, comfortable, and the lace is beautiful. I bought seven of them, wore them, and bought five more!
Bra's to fit correctly or not to fit correctly.
3 out of 5 stars
Kiddo - 4 years ago
originally posted on One Hanes Place
It doesn't fit the way I thought it would. It is very pretty, just doesn't fit the way my Glamorise bra does. Glamorise bras are the best for a big busted woman. Although they look similar in style, just not the same fit. You were out of the Glamorise bras and that's the only reason I bought the sculpted lace bra.