New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Comfort Choice Exclusive Patented Custom Fit Wireless Bra - 2 of 4Comfort Choice Exclusive Patented Custom Fit Wireless Bra - 3 of 4Comfort Choice Exclusive Patented Custom Fit Wireless Bra - 4 of 4
Comfort Choice Exclusive Patented Custom Fit Wireless Bra - 1 of 4

Comfort Choice Exclusive Patented Custom Fit Wireless Bra - 50 C, Fresh Berry

$36.99 reg $49.99
Sale save $13.00 (26% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by FullBeauty Brands
Eligible for registries and wish lists

Fit & style

  • Full coverage bra
  • Back closure
  • Wireless
  • Front sliders adjust 2\" on both sides for a custom-feeling fit
  • Hidden cup sling for extra support

About this item

Fit & style

  • Full coverage bra
  • Back closure
  • Wireless
  • Front sliders adjust 2\" on both sides for a custom-feeling fit
  • Hidden cup sling for extra support
A full coverage bra that adjusts to fit you. Our exclusive patented Custom Fit Wireless bra has front sliders that adjust 2" on both sides. A crisscross inner sling also provides lift and support.

FullBeauty Brands
bras

USA Europe France UK Italy Australia Japan
30 65 80 30 0 8 65
32 70 85 32 1 10 70
34 75 90 34 2 12 75
36 80 95 36 3 14 80
38 85 100 38 4 16 85
40 90 105 40 5 18 90
42 95 110 42 6 20 95
44 100 115 44 7 22 100
46 105 120 46 8 24 105
48 110 125 48 9 26 110
50 115 130 50 10 28 115
52 120 135 52 11 30 120
54 125 140 54 12 32 125
56 130 145 56 13 34 130
58 135 150 58 14 36 135

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 100% Nylon
Fabric Name: Woven
Garment Style: Back Hook
Sheerness: Opaque
Garment Details: Adjustable Strap
UPF rating: No UPF Rating
Bra cup construction details: Wireless
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 91728362
UPC: 196696494541
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 1 inches width x 4 inches height
Estimated ship weight: 1.5 pounds
item ships from third party seller: FullBeauty Brands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What closure style does this bra utilize?

submitted by AI Shopping Assistant - 13 days ago
  • A: The bra utilizes a back hook closure for secure fitting.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What type of bra is this product classified as?

submitted by AI Shopping Assistant - 13 days ago
  • A: This product is classified as a wireless, full coverage bra.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: How does the bra allow for a custom fit?

submitted by AI Shopping Assistant - 13 days ago
  • A: It features front sliders that adjust 2 inches on both sides for a personalized fit.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What is the recommended cleaning method for this bra?

submitted by AI Shopping Assistant - 13 days ago
  • A: The bra should be hand washed according to the care instructions.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What additional support does the bra offer?

submitted by AI Shopping Assistant - 13 days ago
  • A: It has a crisscross inner sling that provides extra lift and support.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Additional product information and recommendations

2.5 out of 5 stars with 2 reviews
comfort: 2.5 out of 5
sizing: true to size
value: 3 out of 5
50% would recommend
2 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase

Lifts AND separates

This is the first bra in a LONG time that I've found to lift and separate effectively. I only had a problem with the ribbing at the side digging into my side a little bit after hours of wear. I'm hoping that softens up a bit with washing. After trying on MANY other different bras, I was extatic to find one that actually fits AND gives me the lift and separation that I was looking for.
Mimimomster
comfort: 4 out of 5
sizing: true to size
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2025Verified purchase

Too Tight

Even with the expandable band it is too tight for my regular size. Retruning.
RMSCali
comfort: 1 out of 5
sizing: too small
value: 1 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy