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Apple Watch Ultra 3 GPS + Cellular Titanium Case - 2 of 4Apple Watch Ultra 3 GPS + Cellular Titanium Case - 3 of 4Apple Watch Ultra 3 GPS + Cellular Titanium Case - 4 of 4
Apple Watch Ultra 3 GPS + Cellular Titanium Case - 1 of 4

Apple Watch Ultra 3 GPS + Cellular 49mm Black Titanium Case with Black Ocean Band

$799.99
ColorBlack
Watch Band StyleOcean Band
Color FamilyBlack
Size GroupOne Size Fits Most

In Stock

Eligible for registries and wish lists

Get the Apple Watch Ultra 3 starting at $52/mo.

Get the Apple Watch Ultra 3 starting at $52/mo.

At a glance

About this item

Highlights

  • RUGGED AND READY TO GO—The ultimate sports and adventure watch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant 100m—great for swimming, diving, and high-speed water sports.5
  • BRIGHT, BEAUTIFUL DISPLAY—A large and advanced display that emits more light at wider angles—making it even brighter and easier to read.3 You can also use the display as a flashlight.
  • MULTIDAY BATTERY LIFE—Up to 42 hours of normal use and up to 72 hours in Low Power Mode.2 Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.2
  • ULTIMATE RUNNING AND WORKOUT COMPANION—Precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, running power, Workout Buddy powered by Apple Intelligence from your nearby iPhone,6 and training load give runners, swimmers, cyclists, and athletes everything they need.
  • SAFETY FEATURES—Ultra 3 can detect a hard fall or severe car crash.7 If you don’t have cell service or Wi-Fi, built-in satellite communications let you text emergency services via satellite to get help.1
  • CUSTOMIZABLE ACTION BUTTON—One quick press gives you precise, physical control over a variety of customizable functions—like starting a workout or turning on the flashlight.
  • INVALUABLE HEALTH INSIGHTS—Get notified of possible hypertension,4 an irregular heart rhythm,8 sleep apnea,9 or an unusually high or low heart rate. Track your sleep score and your daily health status with the Vitals app10 and take readings of your blood oxygen.11
  • THE FREEDOM OF CELLULAR—Take and make calls, stream music and podcasts, and listen on your AirPods or the built-in watch speaker—all without your iPhone.12 And now with speedy 5G, you can get fast performance on the go.13
  • TRAILBLAZING BANDS—Ultra 3 has four elegant, endlessly versatile band styles that meet all the demands of your daily activities, from workouts to nights out.

Description

Apple Watch Ultra 3 now features built-in satellite communications,1 multiday battery life,2 and the largest, brightest display in an Apple Watch.3 It also delivers advanced metrics, Custom Workouts, dual-frequency GPS, and invaluable health insights like hypertension notifications4 and sleep score. It’s not called Ultra for nothing.

Legal
Apple Watch Ultra 3 requires iPhone 11 or later with iOS 26 or later.
1Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS/MMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.
2Battery life varies by use and configuration. See apple.com/watch/battery for more information.
3When angled away from the user as compared with Apple Watch Ultra or Ultra 2.
4Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.
5Apple Watch Ultra 3 has a water resistance rating of 100 meters under ISO standard 22810:2010. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 3 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/109522.
6Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
7Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.
8Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
9Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
10The Vitals app is for wellness purposes only and not for medical use.
11The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app.
12Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
13Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.

Technical specifications
Go to apple.com/watch/compare for complete set.
Features: Black (band)
Weight: 61.8 Grams
Water Resistance: Water-Resistant
Product Model: Apple Watch Ultra 3
Electronics Features: Accelerometer, Text Notifications, Always-On Display, Changeable Bands, Wireless Charging, Music Capabilities, Hypertension Notifications, Touchscreen Display
Connection Type: No Wired Connection Ports
Material: Watch Band: Silicone
Includes: Charging Cable
Operating System Compatibility: Watch OS
Wireless Technology: GPS, Bluetooth, 5G
Screen Size: 49 Millimeter
Activities tracked: Hand Washing, Elliptical Training, Custom Activity Tracking, Running, Walking, Cycling
Processor model: S10 chip with 64-bit dual-core processor
Maximum Battery Charge Life: 1 Months
Metrics Measured: Sleep Duration, Heart Rate, Total Steps, Blood Pressure, Active Minutes, Heart Rhythm (ECG), Sleep Stages, Calories Burned
Band Size: One Size Fits Most
Material: Titanium
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 94482718
UPC: 195950484311
Item Number (DPCI): 057-10-4356
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.65 inches length x 8.43 inches width x 1.5 inches height
Estimated ship weight: 1.02 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the ultra 3 have a translation function?

submitted by Bill - 2 months ago

  • A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes — the Apple Watch Ultra 3 does have a translation function. ✅ If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 2 months ago
    Target staff support

Q: Can I trade in my G10 GPS w/cellular?

submitted by Gil - 5 months ago

  • A: Hi, thanks for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes, you can trade in your current watch for the Apple Watch Ultra 3, though I should clarify a quick detail about your model name to help you get the best value. Based on your description, you likely have the Apple Watch Series 10 (often referred to as the "G10" or "S10"). In the current 2026 market, this is one of the highest-value trade-ins available. Trade-In Estimates (Approximate) Since the Ultra 3 is the flagship rugged model ($799), trading in a recent Series 10 significantly lowers the cost. Here are the typical trade-in values for a Series 10 in "Good" condition: Apple Watch Series 10 (Titanium, Cellular): Up to $210–$250 Apple Watch Series 10 (Aluminum, Cellular): Up to $150–$180 How to do the Trade-In: Directly with Apple: You can start the trade-in on the Apple website or app while purchasing the Ultra 3. You’ll receive a "Trade-in Kit" in the mail about two days after your new watch arrives. In-Store: If you visit an Apple Store, a specialist can inspect your Series 10 on the spot and apply the credit immediately to your Ultra 3 purchase. Carrier Options: Since you have a GPS + Cellular model, check with your carrier (Verizon, AT&T, etc.). They often offer "promotional" trade-ins (e.g., $300 off over 36 months) that might be higher than Apple's instant credit, provided you stay on their plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support

Q: For any carrier correct?

submitted by Tania - 8 months ago

  • A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. Yes this watch should be unlocked. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 8 months ago
    Target expert support

Q: will this watch be unlock to any carrier ?

submitted by Tania - 9 months ago

  • A: Hi, thank you for reaching out about Apple Watch Ultra 3 GPS + Cellular Titanium Case. This watch is unlocked for the carrier. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 9 months ago
    Target expert support
See all questions (4)

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Guests are saying

The Apple Watch Ultra 3 impresses with its large screen, long battery life, and extensive health features, making it a great companion for fitness enthusiasts. Guests appreciate its durability and the ability to track various activities, from workouts to daily health metrics. While some have concerns about the band quality and connectivity issues, the overall functionality and design have garnered positive feedback, making it a worthwhile investment for many.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 917 reviews
    display: 1 out of 5
    ease of use: 1 out of 5
    features: 1 out of 5
    speed: 1 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    2 out of 5 stars
    20 June, 2026
    originally posted on ATT.com
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    A little disappointed

    Watch is great except the fact I can text android users from watch even after talking to AT&T support several times still cannot figure out the problem with the watch
    Camaro9495
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on ATT.com
    Image

    Outstanding Smartwatch for Work and Everyday Life

    I’ve been very impressed with the Apple Watch Ultra 3. The battery life is excellent, the screen is bright and easy to read outdoors, and it’s built tough enough for daily work and activities. The health and fitness tracking features are accurate and useful, and the watch integrates seamlessly with my iPhone. I also appreciate the durability and premium feel of the design. Overall, it’s a great investment for anyone looking for a reliable, high-performance smartwatch. Highly recommended!
    AGUILERA
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on ATT.com
    Image

    Great watch

    Husband wears it everyday
    Jacobg22
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on ATT.com
    Image

    Love it!

    10/10. I absolutely love it and would buy it again without hesitation.
    TopBoyRich
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on ATT.com
    Image

    Great every day wear

    Great watch it has everything I was looking for
    MrWaters 12
    Did you find this review helpful?
    1 out of 5 stars
    11 June, 2026
    originally posted on ATT.com
    Image

    Not truly independent from your phone

    If you want a custom workout, you have to use workout buddy which the watch cannot use without your phone. I bought this watch to run marathons with intervals of walking and running plus listen to music without my phone. Can't set up intervals without workout buddy, hence the problem. Plus you're limited to 99 intervals and I need more for a marathon Also, downloading music from my phone library is ridiculously slow. Have to select individual songs, albums or playlists and if too big, doesn't download. Should be able to download entire library with one selection. Also disappointing is the accuracy of the watch for distance. Ran the Fargo Marathon and my 10 year old Garmin forerunner was more accurate. The apple watch was off by over a half mile. Supposed to be state of the art tracking so very disappointing. Waste of $800, will be using my old Garmin for intervals and accurate distant measurement.
    Marathoner
    Did you find this review helpful?
    5 out of 5 stars
    31 May, 2026
    originally posted on ATT.com
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    Beat Apple Watch Ever Apple Watch Ultra 3 💪🏻

    Love it best Apple Watch that I have ever owned
    Vince Tomasello
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 May, 2026Verified purchase

    Wrong product.. Doesnt even work...

    I ordered the black titanium ultra 3 and recieved the natural titanium.. I was okay with it but then go to set everything up and the watch will not charge or turn on directly out of the box. Also select fix and issue and says item is not returnable…. Wanted an Apple Watch for a long time and a thousand dollars later I have a paper weight.
    Nolan
    display: 1 out of 5
    ease of use: 1 out of 5
    features: 1 out of 5
    speed: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 May, 2026
    originally posted on ATT.com
    Image

    Size matters

    I like the transition from series 7 to the ultra 3, size really makes a difference.
    Britt06
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on ATT.com
    Image

    Excellent, works as it should.

    Excellent product, works as described and as it should.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on ATT.com
    Image

    🔥🔥

    Love the design and the feel of it on my wrist no complaints
    Belmont
    Did you find this review helpful?
    4 out of 5 stars
    14 May, 2026
    originally posted on ATT.com
    Image

    Great Watch Crap Band

    The watch is great, but it did take approximately 5 to 7 business weeks to complete the updates to the iOS (sarcasm). The band is total garbage. Fortunately I ordered an aftermarket replacement and overall I’m really pleased.
    TherealJeffR
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on ATT.com
    Image

    Wish I would have gotten it sooner!

    Great product, I use it everyday. It’s great for me as it motivates me to workout more. I love that I can use it and leave my phone at home.
    Big Dee5599
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on ATT.com
    Image

    Great watch

    I heavily rely on the health app and the Apple Watch helps me to remember to take meds. I had the series 8 watch but it wouldn’t get past the day with this watch I get 2 days easy
    Jbatty
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on ATT.com
    Image

    A good watch

    It’s got a long lasting battery so I can go multiple days with no charge.
    Dee T 36
    Did you find this review helpful?
    2 out of 5 stars
    24 April, 2026
    originally posted on ATT.com
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    Help

    Still have not fixed the problem. Watch does not connect to service
    1 reply from AT&T CARE - Pablo team - 16 days ago
    Hi there! We are so sorry to hear that your new Apple Watch Ultra 3 is struggling to connect to the network. It is incredibly frustrating to experience activation difficulties with a brand-new device. We want to get your watch back on track, and we are here to help. Sometimes a quick network refresh resolves the issue completely. Please try these troubleshooting steps: 1️⃣Open the Watch app on your paired iPhone. 2️⃣Navigate to Settings, select Cellular, and tap Set Up Cellular Service. 3️⃣Follow the on-screen prompts to configure your AT&T eSIM plan, which includes activating NumberSync. 4️⃣Verify connection by swiping up from the watch home screen to confirm at least two cellular bars. 5️⃣Place a test call to ensure the service functions correctly. For more detailed setup steps, please review our support article on the AT&T Device Support Portal: 🔗 https://www.att.com/support/article/wireless/KM1223159/ If the issue persists after these steps, please let us know by filling out our secure AT&T Support Contact Form: 🔗 https://www.att.com/get-support/ Thank you for being a valued part of our AT&T family. We are ready to help you resolve this!
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on ATT.com
    Image

    Helped me track my sleep

    Good watch , I use it everyday and it has features I need for work and travel
    Simba 1974
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on ATT.com
    Image

    Best Watch Yet

    This watch was an upgrade from Series 7 and Its revolutionary. Love the recessed buttons from accidental pushing. Love the solidness and features. It has all the normal features but added a lot of outdoor features like hiking or exercising. Battery life is incredible.
    CCS Tech
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on ATT.com
    Image

    Best watch

    Best Apple Watch by far love the screen
    RetroReyT
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on ATT.com
    Image

    Amazing

    Battery life is amazing. All the Health features are amazing. Awesome watch. Charge up speed is amazing. 10/10 recommend.
    Eduardo L
    Did you find this review helpful?

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