Being Frenshe Biotin Strength Shampoo with Reishi Mushroom - Hinoki -16 fl oz
$12.99
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Guests are saying
The shampoo has received mixed feedback from guests, with many praising its pleasant scent and effective cleansing properties. However, some guests reported issues with residue and heaviness, particularly for fine hair types. The product is noted for its nourishing ingredients like biotin and reishi mushroom, which contribute to healthier-looking hair. Overall, it offers a unique experience with a calming aroma, making it a potential addition to a self-care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 148 reviews
effectiveness: 1.67 out of 5
quality: 1.57 out of 5
value: 1.57 out of 5
14% would recommend
7 recommendations
4 out of 5 stars
19 September, 2026
originally posted on Being Frenshe
Strengthening shampoo.
[This review was collected as part of a promotion.] This smells great. It has a nice earthy scent. I would recommend this product to natural hair girls. It is silicone free and has biotin in its ingredients.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
Please change the ingridents!
I wish I could give this half a star. I have fine hair and I regret not looking at reviews before purchasing but was in need of shampoo that day. Being a person who is sensitive to strong smells, this definitely has a strong one. After the first time during it, it wasn’t bad but afterwards it left a heavy residue which had me rinsing my hair twice just to get it fully washed out. I will give it props to making the top of my scalp soft but if you ran your fingers through my hair, mid way you can definitely feel the residue it left behind. This product also makes your hair feel very heavy which makes your hair look really greasy from the roots to mid hair. Not even worth the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2026Verified purchase
Residue
Not worth it. The scent is amazing and lasts however it leaves a weird texture and residue in your hair. Even after rinsing for over 20 minutes. Truly does not feel like it cleans the hair. You get maybe a day and a half before your hair looks like it hasn’t been washed in over a week.
1 out of 5 stars
21 July, 2026Verified purchase
(no review title)
As the other 1 star reviews say, it leaves your hair feeling like you need to wash it again, and I did. I’ve used it 3 times now and will be retuning
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2026Verified purchase
0 stars
I really hate this shampoo. Felt like I washed my roots with conditioner and was heavy and greasy. Had to immediately get back in the shower and wash my hair with a different shampoo.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2026
Disgusting
I have not tried this and I will be returning it. This smells exactly like the cheap dog shampoo they sell at pet co with a wet dog smell and I’m gaging. It’s disgusting, idc if it makes my hair look like a trophy stylist had their way with it. The awful smell is enough for me to say nope.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2026Verified purchase
(no review title)
Horrible shampoo and conditioner. Leaves my hair super heavy and oily. Product does not come out and hair feels dirty.
3 out of 5 stars
18 May, 2026
originally posted on Being Frenshe
Good
[This review was collected as part of a promotion.] I was excited to try this brand but I was a little let down. The scent is not great . For my type of hair which is very fine did nothing and i did not like the smell at all
5 out of 5 stars
18 May, 2026
originally posted on Being Frenshe
Relaxing clean shampoo
[This review was collected as part of a promotion.] This shampoo helps clear up any product residue while helping my scalp. The scent is perfect for a relaxing shower and has helped my hair grow! Rinsing it out is so easy and I highly recommend!
5 out of 5 stars
7 May, 2026
originally posted on Being Frenshe
Love!
[This review was collected as part of a promotion.] I loved this shampoo! It was thin but it cleaned my scalp so nicely!! It left no residue and didn’t weigh down my hair. It actually left my hair with a ton of volume and didn’t cause any irritation. It rinsed out well and I don’t see my hair breaking off as much any more it actually does feel stronger when I brush it too not easily to come out!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 April, 2026
(no review title)
DO NOT BUY THIS IF YOU HAVE STRAIGHT HAIR!! Your hair will feel thick,greasy, and look awful. it feels like washing your hair with conditioner instead of shampoo!!
5 out of 5 stars
24 April, 2026
originally posted on Being Frenshe
Game Changer
[This review was collected as part of a promotion.] The Frenshe Hair Wellness Strength & Resilience Shampoo has honestly been a game changer for my fragile hair. It cleans really well without stripping or drying it out, which is huge for me. After using it, my hair feels soft, stronger, and refreshed. I love that it’s sulfate-free and infused with biotin and reishi mushroom — you can actually feel the difference over time. My hair looks healthier and more resilient overall. This has definitely become one of my go-to products.
4 out of 5 stars
21 April, 2026
originally posted on Being Frenshe
Great addition to wash day.
[This review was collected as part of a promotion.] I use this product on my daughter’s hair. It is in a combo with a prepoo and deep conditioning. She has curly hair and with the prepoo and this shampoo her hair looks so good. It leaves her hair shiny and soft. I can’t give this product all of the credit since it is paired with other products.
3 out of 5 stars
21 April, 2026
originally posted on Being Frenshe
Smells bad
[This review was collected as part of a promotion.] For a product that waxes poetic about its fragrance, it smells pretty bad. My hair and scalp took a while to adjust to this shampoo. My hair started feeling greasy within a day of washing it. I stuck with it for a few weeks and the greasiness started to improve. Initially, I noticed more breakage than usual, but that also improved the longer I used it. I just wish it smelled better.
4 out of 5 stars
17 April, 2026
originally posted on Being Frenshe
good! product
[This review was collected as part of a promotion.] this product is good, think and smooth, i like sampoo then conditioner because smell good , packaging is beautiful. recommend to try help your hair so smooth
3 out of 5 stars
17 April, 2026
originally posted on Being Frenshe
Idk what to say. It’s just shampoo
[This review was collected as part of a promotion.] This shampoo is fine. It’s not amazing, it’s not awful. Does it clean my hair? Yeah. Does it feel soft or cleansed? …I guess technically lol. I do like the scent though. I’m sure it’s a fine shampoo for its price point, but I usually buy high end shampoo so I’m not sure how it compares to others.
3 out of 5 stars
17 April, 2026
originally posted on Being Frenshe
Nice scent but bit drying
[This review was collected as part of a promotion.] I tried to like the shampoo, but it’s not for me. It has a really nice scent and lathers well., which I enjoyed. However, I noticed it dried out my hair, which was disappointing for me. because of that, it’s not something that I can use very often.
5 out of 5 stars
17 April, 2026
originally posted on Being Frenshe
Luxurious Woody Scent!
[This review was collected as part of a promotion.] I'm really impressed with this shampoo. The Hinoki scent is exactly my style - it has a soft, woody, slightly luxurious vibe that reminds me of niche perfumes I usally wear. It makes the whole shower feel more relaxing and elevated. The formula feels gentle yet effective. My hair feels clean without beinh stripped, and after drying, it's noticeably smoother, softer, and lightly scented. The fragrance also lasts quite well without being overpowering. I also like that it's silicone-free and infused wirh ingredients like biotin and reishi mushroom, which makes it feel like a healthier opt for my hair care routine.
3 out of 5 stars
16 April, 2026
originally posted on Being Frenshe
Not as cleansing as I’d like
[This review was collected as part of a promotion.] After a few washes with this shampoo, I’m not sure if it’s really cleansing my hair and scalp effectively. The product smells nice. It smells like something that I would get at a spa. But I’m not sure if it’s working well for my fine hair type. I don’t usually encounter my hair feeling greasy or looking dirty after a day, but I’ve been experiencing that with this shampoo.
4 out of 5 stars
16 April, 2026
originally posted on Being Frenshe
Love the results
[This review was collected as part of a promotion.] This shampoo has a strong earthy smell, some will love and some will not. It does stick around all day which is a great benefit if you love the smell. My hair always feels light and clean after washing. The consistency of the shampoo I like as its a thick and lather nice in the hair. Thanks to #Influenster & #BeingFrenshe for allowing me to give my honest review for a complimentary product