$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Target Exclusive
- Breathe in a moment to feel: Peaceful, Serene and Content
- Notes of Cozy Vanilla, Toasted Jasmine Rice, Warm Amber and Creamy Musk. Infused with oat extract, niacinamide, soothing essential oils and upcycled Vanilla
- Smells like cozy vanilla, toasted jasmine rice, sandalwood. Fragrance infused with soothing essential oils + upcycled vanilla.
- Clean, Sulfate, Paraben and Phthalate Free, Free of artificial dyes, Cruelty-free and Vegan
- Backed by MoodScience Technology
- Dermatologist-tested
- Recyclable - check local recycling guidelines
Description
Meet your everyday wellness rituals, infused with mood-boosting scent technology. This nourishing shampoo is infused with hyaluronic acid and coconut oil to replenish moisture as it cleanses
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
Scent: Vanilla, Scented, Sandalwood
Hair Type: All Hair Types
Health Facts: Vegan, Contains Hyaluronic Acid, Sulfate-Free, Silicone-Free, Paraben-Free, Contains Coconut Oil, Phthalate-Free
Product Form: Liquid
Beauty Purpose: Moisturizing, Shine Enhancing, Nourishing, Basic Conditioning, Smoothing, Softening
Net weight: 16 fl oz (US)
TCIN: 92353517
UPC: 840797176942
Item Number (DPCI): 063-00-2544
Origin: Made in the USA
Ingredients:
water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, fragrance (parfum), sodium chloride, cocamide mipa, guar hydroxypropyltrimonium chloride, glycerin, stearamine oxide, sodium citrate, polysorbate 20, polyquaternium-7, citric acid, sodium benzoate, isopropanolamine, sodium gluconate, panthenol, cocos nucifera (coconut) oil, tocopheryl acetate, magnesium nitrate, methylchloroisothiazolinone, decyl glucoside, magnesium chloride, methylisothiazolinone, hyaluronic acid, sodium hydroxide, propanediol, ethylhexylglycerin, potassium sorbate, benzyl benzoate, coumarin, limonene, cedarwood oil*, bergamot oil*, mandarin oil*, ylang ylang oil*.' '[*essential oils]
Shipping details
Estimated ship dimensions: 2.4 inches length x 2.5 inches width x 8.3 inches height
Estimated ship weight: 0.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for color treated hair?
submitted by Hair - 2 months ago
A: Yes! Our products are made with clean ingredients and safe for color treated hair!
submitted byManufacturer - 2 months agoBrand expert
Q: Does this shampoo contain any protein?
submitted by Key - 5 months ago
A: Hi there, the Moisture Shampoo does not contain proteins in the formula but includes coconut oil and hyaluronic acid in the formula. Hope this helps!
submitted byManufacturer - 3 months agoBrand expert
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Guests are saying
The Being Frenshe moisture shampoo in cashmere vanilla is a delightful addition to any hair care routine, offering a luxurious lather that cleanses without stripping moisture. Guests appreciate its hydrating properties, pleasant scent, and effective formula that leaves hair feeling soft and manageable. The shampoo is sulfate-free and enriched with nourishing ingredients like hyaluronic acid and coconut oil, making it suitable for various hair types. Its attractive packaging adds a touch of elegance to the bathroom.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 325 reviews
effectiveness: 2.5 out of 5
quality: 2.46 out of 5
value: 2.58 out of 5
35% would recommend
40 recommendations
Oily for thinner hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 9 days ago, Verified purchaser
Smells really good but makes my hair greasy and oily only a day after I wash my hair.
dont get it
1 out of 5 stars
Thumbs down graphic, would not recommend
sk - 10 days ago, Verified purchaser
hair felt stiff, damaged and heavy after using it. I usually alternate between products and every time I used frenshe, my hair felt stiff and scalp felt dry. I do NOT recommend at all.
Dont waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Jh - 15 days ago, Verified purchaser
This shampoo is not it! Picked it up in a pinch because it was cheap and it smelled nice but it’s going in the trash after two uses. Left a horrible film on my hair. It never felt clean and my hair was greasy oily the next day!
Smells great, hair feels soft and smooth
5 out of 5 stars
juanih2_8746 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great alone or in combination with the conditioner and treatment spray. Hair left feeling soft and smelling great throughout the day. On the list of favorite items.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Sterling - 27 days ago
Smells good and works well. Smell is creamy and slightly fruity. Moisture is good on my 2C/3A hair. I would say if I have to complain about one thing, it would be that the lather is a little poor. But lather doesn't mean it's not cleaning, it just helps feel like it is cleaning!
Not for Curly Hair
3 out of 5 stars
Thumbs down graphic, would not recommend
Alexa - 2 months ago, Verified purchaser
I wanted to like this for the scent and price, but the shampoo doesn’t work for my hair type (light curls.) My hair dried flat and a little stringy after washing with this.
I wouldnt buy again...
1 out of 5 stars
Marisa - 2 months ago, Verified purchaser
I’ve never had a shampoo make my scalp so dry before.. this is probably the worst shampoo I’ve ever used. After showering I don’t get that spa feel. Even with the extra leave in conditioner my hair is still rough and dry..
Find better
1 out of 5 stars
Thumbs down graphic, would not recommend
Ky 2020 - 2 months ago, Verified purchaser
I just tried it 2 days ago and my hair felt like straw immediately after. It did not lather great, and felt weird washing. Smells great but that is the only thing good about it.
Not what I expected!
1 out of 5 stars
Thumbs down graphic, would not recommend
Megan D - 2 months ago, Verified purchaser
Wanted to love this shampoo because of the fragrance. However, it left my hair greasy and oily. It felt heavy and looked unwashed after I dried my hair. I would not recommend.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Dcmo - 2 months ago, Verified purchaser
Just cheap and bad. Don’t waste your money.
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Klenn - 2 months ago, Verified purchaser
Left my hair feeling sticky and weighed down. Worst shampoo I have ever used.
A must have!
5 out of 5 stars
meganc8b5c_1976 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved this shampoo! It smells amazing, left my hair feeling clean and soft! Packaging was a 10/10! I just wish they carried this brand in Walmart! I don’t live close to a Target but will be repurchasing!
Love this shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Sharon - 3 months ago
It does not dry out or leave jair tangled best part is the scent.
Leaves my hair incredibly hydrated!
5 out of 5 stars
camilap160_694 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had the absolute pleasure of experiencing the Being Frenshe Moisture Shampoo, infused with the luxurious Cashmere Vanilla scent. I've been incorporating this shampoo into my hair care routine for the past month, and I can confidently say it has become a standout favorite. The scent of Cashmere Vanilla is truly divine—delicately sweet, soothing, and remarkably long-lasting, transforming every wash into a pampering ritual that awakens the senses. But the magic doesn't stop at fragrance. This shampoo delivers exceptional performance. It deeply cleanses my hair without stripping away moisture, leaving it feeling fresh, revitalized, and incredibly hydrated. The rich lather rinses out smoothly, revealing hair that is noticeably softer, more manageable, and full of life. After using the shampoo, I follow up with the accompanying conditioner, and together, they create a nourishing duo that leaves my hair feeling silky, smooth, and deeply nourished—living up to all its promises. Overall, the Being Frenshe Moisture Shampoo with Cashmere Vanilla is a great addition to my hair care routine—an indulgent, effective, and beautifully scented product that truly elevates my self-care experience.
Returned
1 out of 5 stars
Thumbs down graphic, would not recommend
Senoritamireita - 3 months ago, Verified purchaser
I agree with another review, not sure how this product has so many good reviews. Has a great smell but the results are so bad. It left my hair feeling more dry than it is. Even after conditioner!!!! Returned item.
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
KB - 3 months ago, Verified purchaser
I'll start out with the good which is the scent. It smells absolutely amazing! It didn't lather well at all so I had to use a good bit of it. It left my hair feeling weighed down and greasy quickly. I wanted to love it because of how good it smells but found myself regretting my purchase after the second wash.
Long lasting beautiful scent.
5 out of 5 stars
sr760_3177 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Being Frenshe in Cashmere Vanilla scent is truly beautiful from the packaging to the scent that lasts all day long that I catch myself getting a whiff of and thinking wow what is that smell? Oh wait that’s my hair. I’m not a big vanilla person but I truly love this scent and this line!
Love it
5 out of 5 stars
fisabelb_7699 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Being Frenshe Cashmere Vanilla Moisture Shampoo is a game-changer! It gently cleanses while keeping my hair soft, hydrated, and frizz-free. The scent is luxurious—sweet, warm, and relaxing. It turns every shower into a mini spa moment. Perfect for dry or damaged hair!
Love this
5 out of 5 stars
skberry1988_7643 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Ok so this shampoo is my favorite all of us in this house love it. The smell is to live for. It makes your hair clean but still keeps it well moisturized. Definitely worth the purchase.
Amazing smell & soft hair
5 out of 5 stars
darjeffcoat_3704 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells so so amazing! Made my hair feel so soft and bouncy! Did not leave any residue on my hair or weigh it down. I will definitely be buying again!