Sponsored
Soapbox Biotin and Superfruit Blend Volumizing Shampoo - 16 fl oz
$7.99 ($0.50/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- DITCH FALLOUT AND SAY HELLO TO FULLNESS this wash will help give your hair a volumizing boost for fuller-looking restored strands.
- 5X VITAMIN COMPLEX of vitamin B9 to help promote visible shine, Vitamin B5 to moisturize hair, Vitamin C to help nourish scalp, Vitamin B7 to promote fuller-looking hair, and Vitamin E to strengthen strands for healthier hair made easy.
- BIOTIN B7: Promotes fuller-looking hair for healthier hair growth.
- VEGAN COLLAGEN: Supports plumper, volumized hair.
- ELDERBERRY: Antioxidant-rich to help strengthen strands from brittle and damaged to fortified.
- PLUM OIL: Packed with vitamin E to help restore and revive hair.
- MADE IN THE USA, Cruelty-Free, Vegan and Gluten Free. Free from harsh sulfates and chemicals, parabens and phthalates.
- MAKE A DIFFERENCE your purchase of this Soapbox product also donates a bar of soap to someone in need either locally or abroad, supporting our mission to make hygiene essentials accessible to everyone. Track your donation with the Hope Code on the back of your product.
Description
We're serving up a tall order of lush, full looks!
Unlock thicker, voluminous, and healthy-looking hair. We’ve blended biotin to support fullness, vegan collagen* to promote volume, and superfruits elderberry and plum oil to help strengthen and restore strands from damage. We've also supercharged this shampoo with a custom 5X vitamin complex for healthier hair made easy. This color-safe, volumizing shampoo is formulated for all hair types for both men and women, and is sulfate-free, silicone-free, paraben-free, phthalate-free, EDTA-free, gluten-free, cruelty-free, and vegan. For every Soapbox item sold, a bar of soap is donated to someone in need.
Unlock thicker, voluminous, and healthy-looking hair. We’ve blended biotin to support fullness, vegan collagen* to promote volume, and superfruits elderberry and plum oil to help strengthen and restore strands from damage. We've also supercharged this shampoo with a custom 5X vitamin complex for healthier hair made easy. This color-safe, volumizing shampoo is formulated for all hair types for both men and women, and is sulfate-free, silicone-free, paraben-free, phthalate-free, EDTA-free, gluten-free, cruelty-free, and vegan. For every Soapbox item sold, a bar of soap is donated to someone in need.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Phthalate-Free, Contains Biotin, Vegan
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Volumizing, Basic Cleansing
Net weight: 16 fl oz (US)
TCIN: 92267946
UPC: 855174005050
Item Number (DPCI): 063-02-2024
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, glycerin, sodium chloride, biotin (vitamin b7), prunus domestica (plum) seed oil, sambucus (elderberry) nigra seed oil, persea gratissima (avocado) fruit extract, carica papaya (papaya) fruit extract, musa sapientum (banana) fruit extract, hydrolyzed soy protein*, rice amino acids*, proline*, hydrolyzed adansonia digitata extract*, butyrospermum parkii (shea) butter, aloe barbadensis (aloe vera) leaf juice, ascorbic acid (vitamin c), panthenol (vitamin b5), pantothenic acid, tocopheryl acetate (vitamin e), folic acid (vitamin b9), sodium lauryl sulfoacetate, cetrimonium chloride, benzyl alcohol, disodium laureth sulfosuccinate, guar hydroxypropyltrimonium chloride, citric acid, dehydroacetic acid, linalool, hexyl cinnamal, limonene, propylene glycol, fragrance (parfum). *bioidentical vegan collagen.
Shipping details
Estimated ship dimensions: 2.13 inches length x 2.17 inches width x 8.42 inches height
Estimated ship weight: 1.17 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What benefits does biotin provide for hair?
submitted by AI Shopping Assistant - 2 months ago
A: Biotin promotes fuller-looking hair and supports healthier hair growth, making it ideal for those seeking volume.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the key vitamins included in this shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: The shampoo contains a 5X vitamin complex, including vitamins B9, B5, C, B7, and E for healthier hair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the purpose of vegan collagen in this shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: Vegan collagen supports plumper, volumized hair, enhancing the overall fullness and appearance of your hair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How does this product contribute to social causes?
submitted by AI Shopping Assistant - 2 months ago
A: Each purchase donates a bar of soap to someone in need, supporting hygiene accessibility initiatives.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What types of hair can use this shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: This shampoo is suitable for all hair types, making it versatile for both men and women.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does this give volume to flat thin hair?
submitted by Maria - 2 months ago
A: Hi Maria! Yes, our Biotin line is meant to help promote growth and volume for all hair types. I'd love to learn more about your current needs and see if we cant find the best fit for you! Please reach out to me at support@soapboxsoaps.com to chat more :) Cheers! -Sarah
submitted bySoapbox Soaps Team - 2 months agoBrand expert
Q: Is it safe on color treated hair?
submitted by Nanook218 - 6 months ago
A: Hello! Yes, Soapbox Biotin and Superfruit Blend Volumizing Shampoo is color-safe and formulated for all hair types.
submitted byEG Product Expert - 6 months agoBrand expert
Q: Is this safe for colored hair and will it promote hair regrowth in bald areas on women
submitted by Mummi H - 10 months ago
A: Thank you so much for your question! Our hair care products are safe to use on all hair types, including color treated hair. While our Biotin line is not specifically geared to help with baldness, it can definitely help with growth and repair! I would also recommend our Collagen and Keratin lines if you are looking for other options to help with growth, repair, and strength. Please feel free to reach out with more questions or feedback at support@soapboxsoaps.com. /Soapbox Brand Team/
submitted byEG Product Expert - 9 months agoBrand expert
Soapbox Longer, Fuller-Looking Hair Collection
About the collection
We're serving up a tall order of lush, full looks! Unlock thicker, voluminous, and healthy-looking hair with this Soapbox biotin collection. This shampoo and conditioner is blended with biotin to support fullness, vegan collagen* to promote volume, and superfruits elderberry and plum oil to help strengthen and restore strands from damage. Paired with the Oh My Growth lengthening vitamin booster, you'll upgrade your wash routine to support fuller-looking hair and help you ditch fallout. We've also supercharged these products with a custom 5X vitamin complex for healthier hair made easy.
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4.5 out of 5 stars with 2209 reviews
43% would recommend
23 recommendations
5 out of 5 stars
9 December, 2025
originally posted on Soapbox
Biotin and superfruit products
Omg I love this line of soapbox....I have thin hair and its helped out so much so thank you soapbox keep up the good work
2 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
Not for me
Unfortunately, this shampoo caused me to have a lot of fall out after showering. It did give me some volume, which is what it’s made to do. I also wanted to love it because it smells so good, but my hair just felt dry even after I used conditioner. This could be more beneficial for someone with oily hair.
1 reply from Soapbox Soaps Team team - 8 days ago
I am really sorry about that, Joyce! I would really love to learn more about your experience and current hair needs, so we can make this right for you. Please reach out to me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025
My favorite shampoo!
People sound so stupid reviewing shampoo. “It made my hair fall out, I do NOT recommend!!!!!” With absolutely no helpful information as to why; their hair type, length, texture, possible allergies, other shampoos tried, etc. I love this shampoo and I’m going to ACTUALLY explain why. I have long, frizzy, thin hair that gets greasy pretty quickly. No allergy issues, but I’ve always had a history of slight shedding which just seems normal for whatever reason. I have most recently tried native and method shampoo, and they were okay, but soapbox is my favorite. It doesn’t weigh down my hair. It helps smooth it out, especially paired with the soapbox oil I apply in the shower. Definitely has a strong fruity smell that I love. I’ve had no reactions to it and I think my hair feels healthier and I’m noticing less shedding in the shower. I think it’s cleaner ingredient wise than a lot of other options on the shelves. I recommend trying it!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
(no review title)
Made my hair SUPER dry. It irritated my scalp and made my scalp so itchy. It also made my hair super difficult to brush. It was constantly getting matted. It caused dandruff. This stuff is awful. My hair is curly and wavy. It damaged my curls and waves. Do not waste your money. I wish I could get my money back. It’s awful.
1 reply from Soapbox Soaps Team team - 19 days ago
Thanks for taking the time to leave a review. I’m sorry this formula didn’t work out for your hair! I’d love to help you find something that’s a better match for your current hair needs. Please reach out to me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
Don’t buy this product! I used it for about a week and a half, and it made my hair fall out, which has never happened with any other shampoo product before. Made my hair greasy the next day. I recommend you not to buy this product!
1 reply from Soapbox Soaps Team team - 19 days ago
Thank you for your review! I’m sorry to hear this shampoo didn’t work out for your hair. I'd love to get a new product out to asap that's better suited to your hair needs! Please reach out to me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
5 out of 5 stars
16 November, 2025
originally posted on Soapbox
Great product
My hair was falling out consistently, all day, when I brushed it was a handful full of strands, I constantly had hair on my clothes and all over me all day long. After using this product only a couple of times, there was an immediate difference! I wish I found this product sooner. I’ve tried many expensive brands that left my hair flat, oily and with no clean scent at all. This one smells so nice and leaves my very fine hair feeling a bit fuller and looks so much healthier.
5 out of 5 stars
16 November, 2025
originally posted on Soapbox
Substantial hair growth
I had a liver transplant in May 2025 and and lost a lot of hair. I did some research and found soap box and have been extremely happy with the results. Thank you.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
love this product
it's great I love it
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
Makes your hair greasy
Do not use this. It made my hair extremely greasy and it was never like that.
1 reply from Soapbox Soaps Team team - 19 days ago
Thank you for sharing your experience, Brittany. I’m sorry to hear this left your hair greasy! I’d love to get a different product out to you that might work better for your hair needs. Please email me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
5 out of 5 stars
10 November, 2025Verified purchase
Great smell
Leaves my hair feeling clean
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
Hair loss
In a cruel turn of events considering the label this shampoo makes your hair fall out
1 reply from Soapbox Soaps Team team - 1 month ago
Thank you for taking the time to share this. I’m so sorry this has been your experience with the Biotin shampoo! It definitely sounds like it is not the right fit for you current hair needs. Please reach out to me at support@soapboxsoaps.com to help get a better suited products out to you ASAP. Thank you@ -Sarah
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025
Would not recommend - makes scalp itchy and creates sores
Makes scalp itchy and creates itchy sores all over the scalp
1 reply from Soapbox Soaps Team team - 1 month ago
I’m really sorry to hear this, Eiley. That’s definitely not the experience we want you to have. I’d love to learn more so we can make this right for you. Please reach out to me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
1 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Caused irritation and dandruff
1 reply from Soapbox Soaps Team team - 1 month ago
Im really sad to hear this, Christina! It definitely sounds like the Biotin line isn't the right fit for your current hair needs. I would love to learn more and get a better suited shampoo out to you :) Please email me at support@soapboxsoaps.com to chat more about that! Best, -Sarah
5 out of 5 stars
29 September, 2025
originally posted on Soapbox
Love this product
Absolutely love the product. It has helped my hair to feel softer, I have less shedding a new hair growth!!
5 out of 5 stars
27 September, 2025Verified purchase
Love it!
Not only cost effective but also very effective for your hair! Before using this shampoo I was experiencing thinning hair, no more! Great product
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
Best shampoo
This shampoo and crime rinse was amazing . Made my hair feel so beautiful so silky so amazing!! Have already shared how wonderful it is with my family.
5 out of 5 stars
17 September, 2025
originally posted on Soapbox
Hair growth update
I am a person with very full curly hair so when I started experiencing telogen effluviun I was feeling insecure about all of my hair loss. I went and bought the biotin superfruit hair care bundle and let me tell you it is amazing !!! I literally seen instant results. When I section my hair I can already see where it is growing back!! I’ll definitely be recommending this shampoo to everyone I know ! And I’ll most definitely invest in the bigger bottle next time. Thank you soapbox !! xoxoxo
5 out of 5 stars
9 September, 2025
originally posted on Soapbox
Great product
This product makes my hair shiny and volumenous. I’m very picky about hair products and this one is one of my favorites!
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Best shampoo
Love the smell and the clean feeling it gives my hair! Also the hair growth benefits with continued use!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2025
Hair shedding
When I first tried this shampoo, I thought it was the best thing ever!! I liked that it made my hair feel really thick for a couple of days. Afterawhile, I noticed that my hair was oily after the first day. I tried cutting back on the amount that I was using, rinsed it throughly, still gets oily. Most recently, my husband was complaining that he was finding my hair everywhere. I began to notice it too. I'm quitting the shampoo because I feel that it's the problem. On to find something better.
1 reply from Soapbox Soaps Team team - 3 months ago
Thank you for your feedback, it helps us out a ton! I’m so sorry to hear about the shedding you experienced! I’d really like to learn more about your current hair needs so we can better understand what may have happened. Please reach out to me at support@soapboxsoaps.com so we can talk more about it. Thank you! -Sarah