DITCH FALLOUT AND SAY HELLO TO FULLNESS: This biotin shampoo will help give your hair a volumizing boost for fuller-looking, restored strands.
CLINICALLY PROVEN: 91% said their hair felt healthier, 85% saw less damage, and 82% saw more hair thickness (Based on an independent 28-day consumer perception clinical study with all 3 products in our biotin collection).
FRAGRANCE NOTES: Top notes of tangelo, wild berries, and drenched ivy layered over lily of the valley, violet, and jasmine, settling into a base of golden plum, musk, and amber.
BIOTIN B7: Promotes fuller-looking hair for healthier hair growth.
VEGAN COLLAGEN: Supports plumper, volumized hair.
ELDERBERRY: Antioxidant-rich to help strengthen strands from brittle and damaged to fortified
PLUM OIL: Packed with vitamin E to help restore and revive hair.
5X VITAMIN COMPLEX: Vitamin B9 to help promote visible shine, Vitamin B5 to moisturize hair, Vitamin C to help nourish scalp, Vitamin B7 to promote fuller-looking hair, and Vitamin E to strengthen strands for healthier hair made easy.
Dermatologist Tested and Hypoallergenic. Cruelty-Free, Vegan, and Gluten Free. Harsh sulfate-free, silicone-free, paraben-free, phthalate-free, EDTA-free
BEAUTY WITH PURPOSE: Your purchase of this Soapbox volumizing shampoo for fine hair also donates a bar of soap to someone in need either locally or abroad, supporting our mission to make hygiene essentials accessible to everyone. Track your donation with the Hope Code on the back of your volume shampoo.
Description
Say Hello to Lush, Full Looks
Bye-bye bad hair days. This biotin shampoo is here to give your strands the fullness they've been craving. Soapbox Biotin & Superfruit Restore & Volume Shampoo for fine hair supports thicker, fuller-looking strands. In clinical testing, 82% saw more hair thickness, 85% saw less damage, and 91% said their hair felt healthier*. The shampoo with biotin also has vegan collagen to promote plump, bouncy volume from root to tip. We've also packed in super fruits elderberry and plum oil to help strengthen and restore strands from everyday damage. More than just a shampoo for volume, this biotin hair shampoo helps hair feel healthier and more resilient with every wash. This is the hair thickening shampoo your routine has been missing.
Supercharged with a 5X Vitamin Complex
We didn't stop at biotin and superfruits. This biotin thickening shampoo is powered by a custom 5X vitamin complex designed to tackle multiple hair concerns with every wash. Vitamin B7 promotes the appearance of fuller hair, Vitamin B9 helps deliver visible shine, Vitamin B5 moisturizes strands, Vitamin C nourishes the scalp, and Vitamin E strengthens hair from within. The result is a moisturizing shampoo that takes a complete approach to healthier hair made easy. No complicated routines, just one biotin collagen shampoo that does the heavy lifting for you.
Clean Ingredients You Can Feel Good About
Volumizing fine hair shampoo shouldn't come with a list of compromises. This harsh sulfate free shampoo is gentle enough for color-treated hair and all hair types. Formulated for both men and women, this harsh sulfate-free shampoo is also free from silicone, parabens, phthalates, EDTA, and gluten. As a vegan shampoo that's always cruelty-free, Soapbox delivers a harsh sulfate and paraben free shampoo proven effective without the harsh chemicals that strip or weigh hair down. It’s also dermatologist tested and hypoallergenic. You'll love the gorgeous fragrance notes of wild berries, drenched ivy, jasmine, and golden plum for hair that smells as good as it looks.
Beauty with Purpose
When you choose Soapbox, you're doing more than finding a biotin and collagen shampoo that delivers real results - you're making an impact. This hydrating shampoo gives your hair what it needs while giving back to communities around the world. For every Soapbox product purchased, a bar of soap is donated to someone in need, either locally or abroad, supporting the mission to make hygiene essentials accessible to everyone. With more than 60,000,000 bars donated and counting, track your personal impact with the Hope Code on the back of your hair strengthening shampoo and see exactly where your donation goes.
*Based on an independent 28 day consumer perception clinical study on 33 females using all three biotin collection products consistently.
Scent: Amber, Lily of the Valley, Jasmine, Musk, Violet
Hair Type: Fine, All Hair Types
Health Facts: Paraben-Free, Phthalate-Free, Contains Biotin, Contains Vitamin C, Vegan
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Estimated ship dimensions: 2.16 inches length x 2.17 inches width x 8.42 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Can you use different Soapbox product together and have it still be effective? Can I use the Tea Tree shampoo for clarifying, and use the Superfoods conditioner to help thicken hair?
submitted by Wednesday - 1 month ago
A: Thank you for your question! Yes, you can absolutely use different Soapbox hair care products together. For example, you can use the Tea Tree Shampoo to help clarify your scalp and pair it with the Biotin & Superfoods Conditioner to help promote the appearance of fuller, healthier-looking hair. Many of our products are designed to complement one another, so you can mix and match based on your hair's unique needs.
submitted byEG Product Expert - 30 days ago
Brand expert
Q: Is it good for oily and dandruff hair?
submitted by Sam - 6 months ago
A: Yes, Soapbox Biotin and Superfruit Blend Volumizing Shampoo is generally good for oily hair because it is a lightweight, sulfate-free, and silicone-free formula that cleanses without heavy buildup, often leaving hair feeling refreshed and less heavy. It is not a medicated dandruff shampoo, but its gentle cleansing action may help manage oily scalp. If you have severe, dandruff-related scalp issues you might require a more targeted treatment, but for daily cleansing of oily or fine hair, this is a great choice.
submitted byEG Product Expert - 6 months ago
Brand expert
Q: Are soapbox shampoos ph balanced
submitted by Ann - 8 months ago
A: Thanks for your question! The pH level for our shampoo and conditioners is a range of 5.5 - 6.5. Please feel free to reach out with more questions at support@soapboxsoaps.com :) Cheers! -Sarah
submitted bySoapbox Soaps Team - 7 months ago
Brand expert
Q: Does this give volume to flat thin hair?
submitted by Maria - 11 months ago
A: Hi Maria! Yes, our Biotin line is meant to help promote growth and volume for all hair types. I'd love to learn more about your current needs and see if we cant find the best fit for you! Please reach out to me at support@soapboxsoaps.com to chat more :) Cheers! -Sarah
submitted bySoapbox Soaps Team - 11 months ago
Brand expert
Q: Is it safe on color treated hair?
submitted by Nanook218 - 1 year ago
A: Hello! Yes, Soapbox Biotin and Superfruit Blend Volumizing Shampoo is color-safe and formulated for all hair types.
submitted byEG Product Expert - 1 year ago
Brand expert
Q: Is this safe for colored hair and will it promote hair regrowth in bald areas on women
submitted by Mummi H - 2 years ago
A: Thank you so much for your question! Our hair care products are safe to use on all hair types, including color treated hair. While our Biotin line is not specifically geared to help with baldness, it can definitely help with growth and repair! I would also recommend our Collagen and Keratin lines if you are looking for other options to help with growth, repair, and strength. Please feel free to reach out with more questions or feedback at support@soapboxsoaps.com.
/Soapbox Brand Team/
Guests appreciate the shampoo for its pleasant scent, effective lather, and ability to leave hair feeling clean and soft. Many have noted improvements in hair volume and shine, with some experiencing reduced shedding and healthier hair overall. However, a few guests mentioned issues with dryness and residue after use. Overall, this product is well-received for its quality and effectiveness, making it a popular choice for those seeking a reliable hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2274 star ratings
4.5 out of 5 stars with 2274 reviews
52% would recommend
36 recommendations
5 out of 5 stars
29 August, 2026Verified purchase
LOOOVE IT!
i have straight, fine hair and i’ve noticed my hair has become fuller and grown so much in length!!! i noticed a difference in length after 1 month of using the shampoo along with the conditioner. smells great and not overpowering!!! my hair has also became less frizzy!! this shampoo definitely was a life saver after searching for the right product for my type of hair <3
mel
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5 out of 5 stars
22 July, 2026
originally posted on Soapbox
I will continue to buy
I am never going back to regular shampoo and conditioner my hair has never felt this clean and I didn’t know every bottle bought donated back to people in need
Did you find this review helpful?
5 out of 5 stars
25 June, 2026
originally posted on Soapbox
Great Shampoo
Great Shampoo. Just need a teaspoon to get a lot of lather.
Brian
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1 out of 5 stars
23 June, 2026Verified purchase
(no review title)
My item was spilled upon arrival. I wouldn’t recommend it being delivered. Only reason I did was because it was sold out in stores near me.
1 reply from Soapbox Soaps Team team - 2 months ago
Thank you for your review. I'm so sorry your shampoo arrived spilled and understand why that was disappointing. Please reach out to me at support@soapboxsoaps.com so I can help make this right for you. Thank you! -Sarah
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 June, 2026Verified purchase
Dry hair and scalp
It smells really good, but it dried out my hair and scalp after one use. Now my scalp is itchy and flaky. The conditioner dried out my ends as well. I could barely get my brush through my hair. I have fine, straight hair.
1 reply from Soapbox Soaps Team team - 2 months ago
Thank you for giving our Biotin Shampoo a try. I'm sorry to hear it left your hair and scalp feeling dry and itchy after one use. That certainly isn't the experience I want for you, and I'd be happy to help recommend a better fit for your hair needs. Please reach out to me at support@soapboxsoaps.com. Thank you! -Sarah
Ashlie
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
28 May, 2026
originally posted on Soapbox
Smells good, but doesn’t clean very well
I bought both the shampoo and conditioner about two months ago and didn’t like it at first but decided to give it a chance to see if it would change. It did not unfortunately, it leaves my hair feeling brittle and not very clean. I used to be able to go 4-5 days in between washes, with this one, it is max 3 days before I have to wash again.
1 reply from The Soapbox Team team - 3 months ago
Thank you for your review! I’m so glad you enjoyed the scent of the Biotin collection and decided to give it another try after revisiting it. I’m sorry to hear it may have left your hair feeling brittle and not as clean as expected. It sounds like it may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can help find a better match for you. Thank you! -Sarah
Pyperb
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2026Verified purchase
(no review title)
Hair feels better
Chris
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 April, 2026Verified purchase
Not great
Love the smell, did get some volume, but after a week of using my hair looks so dry. No shine at all. I didn't notice any scalp or shedding issues, just bland hair.
1 reply from Soapbox Soaps Team team - 4 months ago
Thank you for your review! I’m glad you enjoyed the scent and saw some added volume, but I’m really sorry to hear your hair felt dry and lacked shine after continued use. It sounds like this may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can chat more and help get a shampoo out to you that’s a better match. Thank you! -Sarah
LLR
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
20 April, 2026Verified purchase
Buy it!
I love the smell, how soft it makes my hair and really lathers good and just gives the clean vibe!!!! I have fine hair and it gives me so much body.
LadyDi
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5 out of 5 stars
8 April, 2026Verified purchase
(no review title)
Great
Kelly
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 March, 2026Verified purchase
Skip the buy
If you have hair on the finer/thinner side go ahead and skip. It gives a very mediocre clean and by the next day your hair needs a wash again.
1 reply from Soapbox Soaps Team team - 5 months ago
Thank you for your review! I’m sorry it didn’t give you the clean you were hoping for! It may not have been the best fit and I’d be happy to help you find something better to get out to you to try. Please reach out to me at support@soapboxsoaps.com Thank you! -Sarah
CheyHam
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 March, 2026Verified purchase
Just go for it!
I never write reviews so this is rare moment of celebration. Dove used to make a line that worked perfect for my thin, fine hair. I have been looking for a replacement product. Monday was close but still to heavy and I have been eyeing this for a bit. This shampoo and conditioner is amazing! My hair is shiny, has volume for a change, and feels thicker after the 1st use. If in doubt, try it.
Island Fever
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 March, 2026Verified purchase
Great shampoo
Smells great and hair feels really clean
Sue
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 March, 2026Verified purchase
Would not recommend: created greasy hair
I’ve never used a shampoo that left so much residue/made my scalp feel itchy and hair look incredibly greasy. I have straight hair and will definitely be switching back to Pantene after trying this…
1 reply from Soapbox Soaps Team team - 6 months ago
Thank you for sharing your experience with me. I’m truly sorry to hear this left residue and caused itchiness, that’s absolutely not the result we want for you. I’d really appreciate the chance to learn more about your routine and see how we can help make this right, so please email me at support@soapboxsoaps.com to chat more. Thank you! –Sarah
NatalieW
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 February, 2026Verified purchase
shampoo which works..!!
works great
Stephen
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 February, 2026
Super impressed!
I was struggling to find a replacement for my old shampoo and conditioner but this is a winner. Smells great, makes my hair feel good and is affordable! Love!
Kat
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 February, 2026Verified purchase
So many compliments
I have gotten SO many compliments on my hair. Since day one of using this my coworkers have asked why my hair looks so shiny and healthy. My only dislike is how dry it feels while actually washing, it had me worried at first, but 10/10 recommend.
Tay
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 January, 2026Verified purchase
great results
I love the scent and how well it lathers to clean my hair.
SandyG
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 January, 2026Verified purchase
Actually works?!?
I bought this shampoo because I liked the smell and the price. I didn’t really expect it to help my hair grow. I saw my hair stylist about when I started using this shampoo, and then 4 months later. She noted (without any prompting or questions from me) that my hair had grown a lot since I last saw her and that it was thicker. She also pointed out areas of new hair growth. So if you’re looking for a good shampoo that will actually help with hair growth, I highly recommend this one!
