Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz
$8.49 ($0.53/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $20.99 - $26.49Lower price on select items4.7 out of 5 stars with 95 ratings
- $9.99$5 Target GiftCard with 4 personal care items4.8 out of 5 stars with 36 ratings
- $17.99($1.33/fluid ounce)Buy 1 get 1 25% off Nexxus hair care4.5 out of 5 stars with 388 ratings
Frequently bought together
- Highly rated$8.69($1.03/fluid ounce)Buy 1 get 1 20% off Marc Anthony hair care4.4 out of 5 stars with 1013 ratings
- $3.99 - $7.47Select items on saleBuy 3, get 1 free on select beauty minis on select items4.1 out of 5 stars with 1853 ratings
- $3.99 - $8.99Buy 3, get 1 free on select beauty minis on select items4.3 out of 5 stars with 4345 ratings
- $7.99($0.44/fluid ounce)$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 350 ratings
- $9.99($0.59/fluid ounce)$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 575 ratings
- $10.49($1.57/fluid ounce)$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 294 ratings
- Highly rated$4.99 - $7.99$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 1512 ratings
- $4.99($0.23/fluid ounce)$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 1990 ratings
- $6.00($1.20/fluid ounce)$5 Target GiftCard with 4 personal care items4.3 out of 5 stars with 300 ratings
Guests also viewed
- $17.99($1.33/fluid ounce)Buy 1 get 1 25% off Nexxus hair care4.5 out of 5 stars with 388 ratings
- $18.98($0.79/fluid ounce)Value Bundle4.3 out of 5 stars with 1888 ratings
- $3.99 - $8.99Buy 3, get 1 free on select beauty minis on select items4.3 out of 5 stars with 4345 ratings
Guests are saying
Guests appreciate the shampoo for its pleasant scent, effective lather, and ability to leave hair feeling clean and soft. Many have noted improvements in hair volume and shine, with some experiencing reduced shedding and healthier hair overall. However, a few guests mentioned issues with dryness and residue after use. Overall, this product is well-received for its quality and effectiveness, making it a popular choice for those seeking a reliable hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2272 reviews
52% would recommend
36 recommendations
5 out of 5 stars
22 July, 2026
originally posted on Soapbox
I will continue to buy
I am never going back to regular shampoo and conditioner my hair has never felt this clean and I didn’t know every bottle bought donated back to people in need
5 out of 5 stars
25 June, 2026
originally posted on Soapbox
Great Shampoo
Great Shampoo. Just need a teaspoon to get a lot of lather.
1 out of 5 stars
23 June, 2026Verified purchase
(no review title)
My item was spilled upon arrival. I wouldn’t recommend it being delivered. Only reason I did was because it was sold out in stores near me.
1 reply from Soapbox Soaps Team team - 2 months ago
Thank you for your review. I'm so sorry your shampoo arrived spilled and understand why that was disappointing. Please reach out to me at support@soapboxsoaps.com so I can help make this right for you. Thank you! -Sarah
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2026Verified purchase
Dry hair and scalp
It smells really good, but it dried out my hair and scalp after one use. Now my scalp is itchy and flaky. The conditioner dried out my ends as well. I could barely get my brush through my hair. I have fine, straight hair.
1 reply from Soapbox Soaps Team team - 2 months ago
Thank you for giving our Biotin Shampoo a try. I'm sorry to hear it left your hair and scalp feeling dry and itchy after one use. That certainly isn't the experience I want for you, and I'd be happy to help recommend a better fit for your hair needs. Please reach out to me at support@soapboxsoaps.com. Thank you! -Sarah
1 out of 5 stars
28 May, 2026
originally posted on Soapbox
Smells good, but doesn’t clean very well
I bought both the shampoo and conditioner about two months ago and didn’t like it at first but decided to give it a chance to see if it would change. It did not unfortunately, it leaves my hair feeling brittle and not very clean. I used to be able to go 4-5 days in between washes, with this one, it is max 3 days before I have to wash again.
1 reply from The Soapbox Team team - 3 months ago
Thank you for your review! I’m so glad you enjoyed the scent of the Biotin collection and decided to give it another try after revisiting it. I’m sorry to hear it may have left your hair feeling brittle and not as clean as expected. It sounds like it may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can help find a better match for you. Thank you! -Sarah
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
(no review title)
Hair feels better
3 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase
Not great
Love the smell, did get some volume, but after a week of using my hair looks so dry. No shine at all. I didn't notice any scalp or shedding issues, just bland hair.
1 reply from Soapbox Soaps Team team - 4 months ago
Thank you for your review! I’m glad you enjoyed the scent and saw some added volume, but I’m really sorry to hear your hair felt dry and lacked shine after continued use. It sounds like this may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can chat more and help get a shampoo out to you that’s a better match. Thank you! -Sarah
5 out of 5 stars
20 April, 2026Verified purchase
Buy it!
I love the smell, how soft it makes my hair and really lathers good and just gives the clean vibe!!!! I have fine hair and it gives me so much body.
5 out of 5 stars
8 April, 2026Verified purchase
(no review title)
Great
2 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2026Verified purchase
Skip the buy
If you have hair on the finer/thinner side go ahead and skip. It gives a very mediocre clean and by the next day your hair needs a wash again.
1 reply from Soapbox Soaps Team team - 5 months ago
Thank you for your review! I’m sorry it didn’t give you the clean you were hoping for! It may not have been the best fit and I’d be happy to help you find something better to get out to you to try. Please reach out to me at support@soapboxsoaps.com Thank you! -Sarah
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
Just go for it!
I never write reviews so this is rare moment of celebration. Dove used to make a line that worked perfect for my thin, fine hair. I have been looking for a replacement product. Monday was close but still to heavy and I have been eyeing this for a bit. This shampoo and conditioner is amazing! My hair is shiny, has volume for a change, and feels thicker after the 1st use. If in doubt, try it.
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026Verified purchase
Great shampoo
Smells great and hair feels really clean
1 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
Would not recommend: created greasy hair
I’ve never used a shampoo that left so much residue/made my scalp feel itchy and hair look incredibly greasy. I have straight hair and will definitely be switching back to Pantene after trying this…
1 reply from Soapbox Soaps Team team - 6 months ago
Thank you for sharing your experience with me. I’m truly sorry to hear this left residue and caused itchiness, that’s absolutely not the result we want for you. I’d really appreciate the chance to learn more about your routine and see how we can help make this right, so please email me at support@soapboxsoaps.com to chat more. Thank you! –Sarah
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
shampoo which works..!!
works great
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026
Super impressed!
I was struggling to find a replacement for my old shampoo and conditioner but this is a winner. Smells great, makes my hair feel good and is affordable! Love!
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026Verified purchase
So many compliments
I have gotten SO many compliments on my hair. Since day one of using this my coworkers have asked why my hair looks so shiny and healthy. My only dislike is how dry it feels while actually washing, it had me worried at first, but 10/10 recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
great results
I love the scent and how well it lathers to clean my hair.
5 out of 5 stars
23 January, 2026Verified purchase
Actually works?!?
I bought this shampoo because I liked the smell and the price. I didn’t really expect it to help my hair grow. I saw my hair stylist about when I started using this shampoo, and then 4 months later. She noted (without any prompting or questions from me) that my hair had grown a lot since I last saw her and that it was thicker. She also pointed out areas of new hair growth. So if you’re looking for a good shampoo that will actually help with hair growth, I highly recommend this one!
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Biotin shampoo
Leaves my hair very soft. Has a great scent
5 out of 5 stars
19 January, 2026
originally posted on Soapbox
Love these biotin products!! ❤️❤️
Excellent product!! My hair is so soft, thick, and growing beautifully!! ❤️❤️