$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless clean. Cleanses hair without weighing it down for visible volume and bounce with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Volumizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- Creamy vanilla, berry, and caramel notes that smell irresistibly sweet
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Give your hair a lift with Native Volumizing Shampoo. This sulfate-free, dye-free shampoo gives flat, limp hair a volumizing boost so it looks fuller and healthier. Free of sulfates, parabens, silicones, and dyes, Native Volumizing Shampoo cleanses hair to wash away any buildup that could be weighing it down. Thoughtfully made with 11 clean ingredients, this effective, volumizing shampoo includes plant oil-based cleansers for squeaky clean strands with a visible bounce. This clean shampoo rinses off easily and has a revitalizing scent you'll want to sniff all day. Native Volumizing Shampoo is great for all hair types and pairs well with Native Volumizing Conditioner. Life's complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this volumizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this volumizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Cream, Berry, Vanilla
Hair Type: Normal, All Hair Types, Fine
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Softening, Basic Cleansing, Volumizing
Net weight: 16.5 fl oz (US)
Features: Nongreasy, Lightweight
TCIN: 89170305
UPC: 812154038460
Item Number (DPCI): 063-00-1454
Origin: Made in the USA or Imported
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid.' '
Shipping details
Estimated ship dimensions: 3.1 inches length x 1.9 inches width x 8.1 inches height
Estimated ship weight: 1.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color treated hair?
submitted by Pc - 1 year ago
A: Hi PC, Thanks for reaching out to us! Yes, you can use Native Hair Care Shampoo and Conditioner on color-treated hair. As with all new hair care products, it is a good idea to test out the products on a small section of your hair to ensure you like the experience & styled look. Let us know if you have any other questions, we are here to help :)
submitted byNative Team - 1 year agoBrand expert
Frequently Bought together
$2.99 - $12.99
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4 out of 5 stars with 8008 ratings
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Guests are saying
The Native Berries Vanilla Cream Volumizing Shampoo is a delightful choice for guests seeking a fresh and clean hair care experience. With its sweet scent reminiscent of berries and cream, this shampoo not only cleanses effectively but also adds volume without weighing hair down. The generous size and easy-to-use pump make it a practical addition to any shower routine. Guests appreciate its clean ingredients and the way it leaves hair feeling soft and manageable.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 979 reviews
effectiveness: 3.41 out of 5
quality: 3.54 out of 5
value: 3.5 out of 5
46% would recommend
45 recommendations
Best smelling shampoo
5 out of 5 stars
mckaylan3_4021 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Omggg this smells amazing. My hair feels so clean and the smell is so long lasting. The price and packaging is amazing for how much product you are getting
KEEP YOUR HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
best black sweater ever - 20 days ago, Verified purchaser
Your hair will thin and fall out of your head You will panic and go through everything in your life, only to realize that this is the culprit and when you look it up online, you’ll find many many many hundreds of people who have had the same thing that happened to them. These product products should be pulled from the shelf
Great product
5 out of 5 stars
serenitya12_1124 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Long-lasting freshness with a sweet, creamy berry scent that’s perfect for everyday wear. The fragrance is sweet but not overpowering, and it lasts all day.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Nope - 1 month ago, Verified purchaser
I have no idea how good or bad this shampoo is because I can NOT untwist the pump mechanism. Apparently this is such a Common issue that there Is a Tik Toc video on how to try to make the pump work
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Barb - 1 month ago, Verified purchaser
Smells great and actually gives my hair volume
Smells heavenly!
4 out of 5 stars
Thumbs up graphic, would recommend
Maugerae - 1 month ago, Verified purchaser
I love the smell of this shampoo! I also love that it moisturizers so it’s perfect on my kids hair because it gets the tangles out and leaves their hair soft! Plus I can feel good about using it since it’s a clean product! The only downside is that when I use it I don’t really notice much it adding much volume to my hair.
Smells so good
5 out of 5 stars
mariak305_7482 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I used this shampoo for a few months before reviewing it and I really like it. I like that the handle is a pump. It smells really good and makes my hair soft. I also love the the ingredients are natural, and the shampoo is not too expensive.
Well worth it.
5 out of 5 stars
Jubillee - 1 month ago
originally posted on nativecos.com
This conditioner works very well. It moisturizes without leaving any residue or weighing my hair down. I have very fine hair and menopausal fall out a With that in mind, this product works well for me.
Wonderfully fragrant
5 out of 5 stars
Thumbs up graphic, would recommend
kate - 2 months ago, Verified purchaser
The smell is so yummy! It added nice fullness and shine to my hair and the price was right too.
Dry and Frizzy
2 out of 5 stars
Thumbs down graphic, would not recommend
- 2 months ago, Verified purchaser
My hair is very dry and frizzy from using this product. Would not purchase or recommend
1 reply from Native Team team - 2 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
10/10 product
5 out of 5 stars
lindyc12_3223 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] ingredients seem to be very clean and effective in volumizing as it says. scent is a bit too much for me but i like others native brand has. packaging is sleek and value is a good bang for your buck.
Clean
4 out of 5 stars
judee_n_3471 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Smells really good and takes out all the oils on the hair. Hair felt slightly dry after washing it out but that’s cause it really is good and removed all oils in hair.
Its only my opinion you can make your own
1 out of 5 stars
Thumbs down graphic, would not recommend
Genericscreenname - 3 months ago
Its smells like baby throw up. Don't do it
1 reply from Native Team team - 2 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
Love the smell
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 3 months ago, Verified purchaser
The smell is amazing! Works just as well as other volumizing shampoos..
Super Soft and Sweet Scent!
5 out of 5 stars
leebaldi_7074 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo not only felt super soft, it also smells amazing! It has such a sweet scent! It came in a durable pump bottle and is definitely worth the price! I 100% recommend!
Smells good
3 out of 5 stars
ariannadlta_7789 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It smells good, made my hair soft but it was fine I wouldn’t go my way out to buy it again, I already have a preference to other brands that cater better to hair, I reallly like the smell maybe I would try a body wash rather than their hair care
I would pass on this version
3 out of 5 stars
dream4ever_5905 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this item free from Influenster. I was not a fan of the scent. It felt off. Hair felt like it got greasy quickly. The price is okay but just didn’t work well for me.
not worth $$$
2 out of 5 stars
orianam320_3211 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Didn’t help with hydration just made my hair smell good for a day or two won’t be using it again there’s still a full bottle might give it some one else tbh
Really good!
4 out of 5 stars
aileenbacon13_8418 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This was such a nice shampoo. I love that there is an ingredient break down so you know where the item is coming from, also, as far as shampoos go, this has fairly limited ingredients which is nice. The scent smells like candy, but in a refreshing good way, not a sickly sweet way. I did also notice more volume in my hair after use in comparison to my normal shampoo. I think the bottle itself is nice also with a simple and sleek design without all the extra added chaos to it. For the size of the bottle and a little going a long way, I do think it’s priced well also.
Berries and cream dream!
5 out of 5 stars
feliciatadaker_2337 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really good shampoo! Makes your hair super soft and smells like a dream. Doesn’t weigh your hair down at all. Big packaging so you get a lot of value for your money. Would definitely re purchase.