Sponsored
Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Thoughtfully made with clean ingredients
- Provides a weightless clean for voluminous hair
- Free of sulfated surfactants
- Paraben-free, silicone-free and dye-free
- Vegan and cruelty-free
- Infused with a fluffy and sugary Berries & Vanilla Cream scent
Description
We’re on a mission to make hair care refreshingly simple. Native’s Berries & Vanilla Cream Shampoo uses clean, thoughtful ingredients to bring on the bounce. This cleansing shampoo provides weightless lift for full, voluminous hair. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, full-bodied hair. Life’s complicated enough, your hair care doesn’t have to be.
Scent: Cream, Berry, Vanilla
Hair Type: All Hair Types, Normal, Fine
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Softening, Basic Cleansing, Volumizing
Net weight: 16.5 fl oz (US)
Features: Lightweight, Nongreasy
TCIN: 89170305
UPC: 812154038460
Item Number (DPCI): 063-00-1454
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid.' '
Shipping details
Estimated ship dimensions: 3.1 inches length x 1.9 inches width x 8.1 inches height
Estimated ship weight: 1.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color treated hair?
submitted by Pc - 1 year ago
A: Hi PC, Thanks for reaching out to us! Yes, you can use Native Hair Care Shampoo and Conditioner on color-treated hair. As with all new hair care products, it is a good idea to test out the products on a small section of your hair to ensure you like the experience & styled look. Let us know if you have any other questions, we are here to help :)
submitted byNative Team - 1 year agoBrand expert
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Guests are saying
This volumizing shampoo offers a delightful blend of berries and vanilla, creating a sweet and refreshing scent that guests adore. Its clean ingredients are sulfate and paraben-free, making it suitable for fine hair while providing volume without heaviness. The convenient pump packaging enhances usability, and many guests appreciate the long-lasting fragrance and effective cleansing properties. Overall, it leaves hair feeling soft, clean, and full of life, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 997 reviews
effectiveness: 3.22 out of 5
quality: 3.37 out of 5
value: 3.33 out of 5
42% would recommend
49 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Not buying it again
Why is target reviews a promotion? I’ve been using this since the beginning of last year. I liked at first but as I put it on I really didn’t like the smell but didn’t want to waste now that I bought it. Im wondering if I should just throw it out because of the rumors that it gives hair loss which I had thought was just regular shedding but my hair isnt doing well.
1 reply from Native Team team - 16 days ago
Hi Therese, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
3 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
Smells so sweet, just doesnt clean.
I love the scent and the bubbliness, but my hair never feels clean. By the end of the day you’d never know I washed it that morning. It’s really too bad.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Not my favorite
The smell is too strong. I also had an allergic reaction.
1 reply from Native Team team - 16 days ago
Hi There, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
20 September, 2025
originally posted on nativecos.com
Lovely
Everyone loves this smell gets alot of compliments
5 out of 5 stars
17 September, 2025
originally posted on nativecos.com
Love this set
Perfect for fine hair. Wonderful candy strawberry sort of smell with cream. New favorite!
5 out of 5 stars
5 September, 2025
originally posted on influenster.com
My ideal shampoo to smell like strawberry!
[This review was collected as part of a promotion.] It smells delicious, like a sweet and fresh dessert. 🍓✨ I love that it is free of sulfates and parabens, with clean ingredients that leave the hair light, with more volume and without a heavy feeling.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Unhappy with bottle
I can’t open these bottles I have 3 of them and they won’t pop open to pump. Very upset they won’t work
1 reply from Native Team team - 15 days ago
Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
15 August, 2025
originally posted on influenster.com
Best smelling shampoo
[This review was collected as part of a promotion.] Omggg this smells amazing. My hair feels so clean and the smell is so long lasting. The price and packaging is amazing for how much product you are getting
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025Verified purchase
KEEP YOUR HAIR
Your hair will thin and fall out of your head You will panic and go through everything in your life, only to realize that this is the culprit and when you look it up online, you’ll find many many many hundreds of people who have had the same thing that happened to them. These product products should be pulled from the shelf
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] Long-lasting freshness with a sweet, creamy berry scent that’s perfect for everyday wear. The fragrance is sweet but not overpowering, and it lasts all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
Nope
I have no idea how good or bad this shampoo is because I can NOT untwist the pump mechanism. Apparently this is such a Common issue that there Is a Tik Toc video on how to try to make the pump work
1 reply from Native Team team - 2 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Shampoo
Smells great and actually gives my hair volume
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Smells heavenly!
I love the smell of this shampoo! I also love that it moisturizers so it’s perfect on my kids hair because it gets the tangles out and leaves their hair soft! Plus I can feel good about using it since it’s a clean product! The only downside is that when I use it I don’t really notice much it adding much volume to my hair.
5 out of 5 stars
12 July, 2025
originally posted on influenster.com
Smells so good
[This review was collected as part of a promotion.] I used this shampoo for a few months before reviewing it and I really like it. I like that the handle is a pump. It smells really good and makes my hair soft. I also love the the ingredients are natural, and the shampoo is not too expensive.
5 out of 5 stars
10 July, 2025
originally posted on nativecos.com
Well worth it.
This conditioner works very well. It moisturizes without leaving any residue or weighing my hair down. I have very fine hair and menopausal fall out a With that in mind, this product works well for me.
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Wonderfully fragrant
The smell is so yummy! It added nice fullness and shine to my hair and the price was right too.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2025Verified purchase
Dry and Frizzy
My hair is very dry and frizzy from using this product. Would not purchase or recommend
1 reply from Native Team team - 4 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
5 out of 5 stars
16 June, 2025
originally posted on influenster.com
10/10 product
[This review was collected as part of a promotion.] ingredients seem to be very clean and effective in volumizing as it says. scent is a bit too much for me but i like others native brand has. packaging is sleek and value is a good bang for your buck.
4 out of 5 stars
15 June, 2025
originally posted on influenster.com
Clean
[This review was collected as part of a promotion.] Smells really good and takes out all the oils on the hair. Hair felt slightly dry after washing it out but that’s cause it really is good and removed all oils in hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2025
Its only my opinion you can make your own
Its smells like baby throw up. Don't do it
1 reply from Native Team team - 5 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native