I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz
$4.29 ($0.29/ounce)
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- $3.49($0.11/fluid ounce)4.1 out of 5 stars with 32 ratings
- $2.29($0.17/fluid ounce)4.1 out of 5 stars with 1262 ratings
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- $2.29($0.17/fluid ounce)4.1 out of 5 stars with 1262 ratings
Guests are saying
This product has garnered mixed feedback from guests, with many appreciating its smooth texture and versatility in cooking and baking. It spreads easily and melts well, making it a convenient alternative to traditional butter. However, some guests expressed disappointment over changes in flavor and texture compared to the original version. Overall, it serves as a decent non-dairy option for those seeking a healthier alternative without sacrificing too much on taste.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4048 reviews
quality: 4.44 out of 5
taste: 4.13 out of 5
value: 4.47 out of 5
80% would recommend
20 recommendations
1 out of 5 stars
9 September, 2026
originally posted on icantbelieveitsnotbutter.com
YUUUUK
Since you have changed the recipe or whatever you changed the TASTE and the SMELL are etrosious. The cost has skyrocketed. I didn't mind paying the higher price when it really was original. PLEASE go back to the real original.
1 reply from Team Unbelievable team - 14 days ago
We appreciate you telling us exactly what's been missing for you.
5 out of 5 stars
4 August, 2026
(no review title)
it wasn’t the right size as for the big tub
3 out of 5 stars
3 August, 2026
originally posted on icantbelieveitsnotbutter.com
Melts well
[This review was collected as part of a promotion.] It spreads smoothly and melts well. The taste does not over power any dish (when used in moderation, of course). I can see why it is a popular product.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2026Verified purchase
Same day delivery
Never received it (via same day delivery) but was still charged & delivery person never mentioned that it wasn’t available.
5 out of 5 stars
19 June, 2026
originally posted on icantbelieveitsnotbutter.com
Great!
[This review was collected as part of a promotion.] It melted smoothly into my grits and gave them a nice buttery taste without being too heavy. For the mashed potatoes, it mixed in easily and helped make them creamy. The flavor is mild, so I still added my own seasoning, but it worked well as a good base. I'd buy it again for cooking quick sides.
4 out of 5 stars
18 June, 2026
originally posted on icantbelieveitsnotbutter.com
Where's the full nutrition profile for the types?
Looked for "with olive oil" and could not find it. Has to be a bit different thna original.
1 reply from Team Unbelievable team - 3 months ago
Good eye on the olive oil version, and you're right that each variety has its own makeup. The full nutrition details should be printed on that specific package, so checking the panel on the tub you have is your best bet. Glad you're paying close attention to what goes on your plate.
5 out of 5 stars
8 June, 2026
originally posted on icantbelieveitsnotbutter.com
Very nice taste
[This review was collected as part of a promotion.] Love this ! I’m lactose intolerant and it’s so amazing to have a non dairy alternative to butter. The taste is amazing and it’s smooth and creamy. It may be. All little soft and melts at room temperature so it’s good to spread on toast.
1 out of 5 stars
30 May, 2026
originally posted on icantbelieveitsnotbutter.com
Taste is off from purchase before this one
I purchased a new container of “I can’t believe it’s not butter”. It tastes terrible. I see where the ingredients have changed. I know I won’t purchase this again. That was the only brand I bought
1 reply from Team Unbelievable team - 4 months ago
Hearing that a longtime favorite missed the mark for you is disappointing, and we appreciate you sharing it openly.
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2026Verified purchase
Great Taste
Great taste. First time ever purchasing this but I'm glad I did.
1 out of 5 stars
4 May, 2026
originally posted on icantbelieveitsnotbutter.com
Can’t get used to the chemical flavor
In the last year I developed quite a dairy allergy. I used this first time today. It cooked my scrambled eggs well. But the taste is too chemical! I couldn’t finish my eggs, I threw it all out. I miss real butter, this tasted nothing like butter.
1 reply from Team Unbelievable team - 5 months ago
Sorry to hear the flavor didn't land for you, especially when you were hoping for something to fill in for real butter. Glad it at least cooked your eggs well, even if the taste wasn't what you were after. Your feedback has been noted.
4 out of 5 stars
29 April, 2026
originally posted on icantbelieveitsnotbutter.com
Great for cooking and baking
[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.
1 out of 5 stars
24 April, 2026
originally posted on icantbelieveitsnotbutter.com
no flavor
Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.
1 reply from Team Unbelievable team - 5 months ago
Thanks for letting us know this one didn't hit the mark for you. We appreciate you taking the time to share your thoughts.
5 out of 5 stars
23 April, 2026
originally posted on icantbelieveitsnotbutter.com
Yummy and great tasting.
[This review was collected as part of a promotion.] Great taste! This was a little hard to smooth out but a few minutes out of the fridge softening it right up. We love this in our house. Tastes just like full fat butter.
5 out of 5 stars
22 April, 2026
originally posted on icantbelieveitsnotbutter.com
Great alternative to butter.
[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.
1 out of 5 stars
11 April, 2026
originally posted on icantbelieveitsnotbutter.com
Very Disappointed
I have been buying this for so long and the change really disappointed me and my family. The taste is just not good . We had to throw it away as non of us cared for that new taste. Sorry but I just can’t buy this anymore. Bring back the old one! I’m sorry can’t rate this.
1 reply from Team Unbelievable team - 6 months ago
We appreciate you letting us know how you and your family feel about the product. Your feedback has been noted. 💛
1 out of 5 stars
9 April, 2026
originally posted on icantbelieveitsnotbutter.com
HORRIBLE NEW RECIPE
I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original. The new stuff is AWEFUL! The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc. But this stuff?? I had guests over and had mashed potatoes and I was seriously embarrassed I served it! I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too. PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading! I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????
1 reply from Team Unbelievable team - 6 months ago
We appreciate you sharing your experience, especially after being a loyal customer for so long. Your feedback has been noted.
5 out of 5 stars
8 April, 2026
originally posted on icantbelieveitsnotbutter.com
I really can’t believe it’s not butter
[This review was collected as part of a promotion.] This was the very first time I’ve tried I can’t believe it’s not butter and it’s worth it. It tastes like fresh butter without having to thaw out the stick. It stores easily in my cheese and dairy drawer. The shelf life is long and there is a lot of product for the price. It’s texture always it be spread easily unlike butter. 8/10
5 out of 5 stars
5 April, 2026
originally posted on icantbelieveitsnotbutter.com
Great product!
[This review was collected as part of a promotion.] The taste is great and it spreads easily. It holds its shape and the container is a good size for the inside draw of the fridge. Everyone in the house has enjoyed it for sandwiches, toast etc.
5 out of 5 stars
4 April, 2026
originally posted on icantbelieveitsnotbutter.com
We love it
[This review was collected as part of a promotion.] *incentivized I couldn't even get a photo before the kids dug I to this haha We all love the creamy texture and taste of this! We've used it to toast buns in the oven, to cook eggs, in mashed potatoes etc and every one of them turned out perfect.
5 out of 5 stars
3 April, 2026
originally posted on icantbelieveitsnotbutter.com
A++++
[This review was collected as part of a promotion.] The container was small and easily fit until my drawer. The value will keep me coming back. The taste is and of the best I have EVER tried. I AM NEVER SWITCHING!