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Guests are saying
This hair dye offers a variety of shades that cater to different hair types and preferences, making it a popular choice among guests. Many appreciate its gentle formula that doesn't damage hair while providing good gray coverage. The ease of application and pleasant scent are also frequently highlighted. However, some guests experienced unexpected color results, so it's advisable to choose shades carefully. Overall, it remains a favored option for those seeking a semi-permanent solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2410 reviews
effectiveness: 3.65 out of 5
quality: 3.44 out of 5
value: 3.47 out of 5
57% would recommend
19 recommendations
4 out of 5 stars
23 January, 2026
originally posted on Clairol
Finally found a non brassy color 5C
I have highlighted dirty blonde hair. I wanted a change and less upkeep. I have a few grays, but didn’t really need coverage for that. I was looking for something not give me “orangey” tones, since I tend to pull that way. Extremely impressed-no orange and very vibrant. Hair looks glossy. Not sure how this will fade yet. Very pleased and will apply again.
5 out of 5 stars
18 January, 2026
originally posted on Clairol
Rose Gold Blonde is the best!
7RG is the most beautiful natural looking red shade ever! I buy it in bulk so that I’m never without. I always get so many compliments on the color of my hair. Everyone thinks I’m a natural redhead and when I tell them it’s from a box, they are shocked! Please don’t stop making this color!
1 out of 5 stars
5 January, 2026
originally posted on Clairol
Disappointed
It states that this product doesn't contain phenylenediamine however after reading the ingredients it clearly states that it does. I have had some allergic reaction to that ingredient so when I read that it doesn't contain said ingredient I purchased 2 boxes only to find it does. I feel like I have been mislead 😕
1 reply from Clairol team - 1 month ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 08000833338 so we can better help!
1 out of 5 stars
3 January, 2026
originally posted on Clairol
Color is different now
This used to be a great color. Now, it turns my hair a reddish, golden color. Rusty-looking. It seems something has changed in the formulation. Very dissappointed.
1 reply from Clairol team - 1 month ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
5 out of 5 stars
3 January, 2026
originally posted on Clairol
(no review title)
I go between this and 5A occasionally depending on which undertone I'm going for. Both do a stellar job at darkening my medium brown hair, since this is demi permanent and deposit only. Lovely color.
1 out of 5 stars
28 December, 2025
originally posted on Clairol
Not great disappointment
Definitely not the same like before , there is no allergy molecule added in this one like the previous one in white green packaging, I used this and my scalp is irritated and have tingling and dandruff! Why change it when was good before ?!
1 reply from Clairol team - 1 month ago
Hi there! Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 61-800943079, so we can better help!
1 out of 5 stars
21 December, 2025
originally posted on Clairol
Turned my hair black
I should have read the reviews first. This product turned my light brown hair jet black in only 20 mins. My hair now feels dry and brittle. Do not make my mistake, stay away from this product.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 61-800943079, and we would be glad to further assist.
2 out of 5 stars
18 December, 2025
originally posted on Clairol
Needs a Formula Change
Leaves hair greasy. Prob should be liquid not cream based. Lasts two weeks.
1 reply from Clairol team - 2 months ago
Hi there! Thank you for using our Natural Instincts line, but we regret that the product did not give you the results you expected. Since the Natural Instincts is a demi-permanent hair color, it cannot lighten natural or previously colored hair but is intended to last up to 28 washes. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
5 out of 5 stars
7 December, 2025
originally posted on Clairol
Easy on Scalp Great Product!
I bought this product about a month ago and I’m really happy with it! I have very sensitive scalp. I have tried different hair color products which irritated my scalp but with Natural Instincts I don’t have any problems at all.
1 out of 5 stars
2 December, 2025
originally posted on Clairol
(no review title)
Bought the medium brown 5 to even out my blond highlights & match my roots. Came out jet black although the box looks like a chestnut medium brown! The last medium brown i used came light brown bc i have lots of natural blonde highlights. So upset. Will never buy or recommend this hair color to anyone!
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
1 out of 5 stars
30 November, 2025
originally posted on Clairol
Another Man Abandoned By This Company.
Another Man Abandoned By This Company. Natural Instincts for Men, was suddenly and without an alternative, Cancelled like Weinstein. So as many others, I'm a guy looking for something like M9 in the men's color, ie light brown. You'd think there'd be a page devoted to the men who patronized Clairol for years, directing them to alternatives. That would require that this company cared about men. So here we are. . . I tried Light Brown 6. The result was blondish hair that looks like it was combed with brass shavings. Even if I went with 6c Brass Free, I can't believe that it would change the blondness of the color. I look at medium browns and well . . . there are complaints this results in almost black hair. Yeah, yeah, yeah, call the company. We should not have to. There should be a page devoted to men using this company's products, where we see a chart directing us to the correct product if we used M9 or that product if M11 etc.
1 reply from Clairol team - 2 months ago
Hello there! We first would like to thank you for your long-term loyalty to our Natural Instincts for Men. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practice dictated the discontinuation of this product. Consumer preferences are important to us, and we continually introduce new products as a result of consumer feedback. In this regard, please be assured your comments will be shared with our Marketing Executives for their review and benefit! Since you were using the Natural Instincts for Men M9 Light Brown, we would recommend trying out our Natural Instincts 6A Light Cool Brown, or even the 6C Brass Free Light Brown. Both of these shades have an ash/cool tone to them to help prevent that brassiness that you were getting. Please know that other consumers' results are factored on many different variables, but if you feel the color is too light, you can try switching to either the 5A or the 5C. The best thing we would advise is to perform the strand test to get a preview of the color results before applying it all over to make sure you are getting the expected results, and the 48-hour allergy test to ensure that you do not have any sensitivities to the product. We understand your thoughts on calling; however, we want to still offer our assistance to you. If you wish, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We are always happy to further help!
2 out of 5 stars
28 November, 2025
originally posted on Clairol
No good
This does not cover grey at all , don’t bother buying
1 reply from Clairol team - 2 months ago
Hello. We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience with the product not covering your grey. This product is a demi-permanent color designed to blend grey to about 35%. If you have more grey than that, we would recommend trying out a permanent hair color, as they are designed for full/100% grey coverage. Nonetheless, this is not the experience we want you to have, and we will be sure to share your feedback with our team. We invite you to call to speak with one of our hair color experts so we can provide you with the best recommendation for future colorings. When you have a moment, please give us a call at 08000833338, so we can better help.
5 out of 5 stars
24 November, 2025
originally posted on Clairol
Works well for me
I've been using this for a long time. It covers some pretty healthy gray and holds on for many shampoos.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
Isn’t happy about this hair dye… cause it wasn’t covered my grey hair…
1 out of 5 stars
7 November, 2025
originally posted on Clairol
Not Purple, it’s just Black
This dye doesn’t even have a purple sheen in the light. It’s just black. Nice dye if you want black hair, not so much if you’re expecting color.
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts Bold line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
4 November, 2025
originally posted on Clairol
WARNING! DONT BUY
Horrible I bought the 4 dark brown thinking it would be a nice winter color and it turned my hair completely black except for my original blond pieces i left in front, do not recommend at all!
1 reply from Clairol team - 3 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
4 out of 5 stars
3 November, 2025
originally posted on Clairol
Great results for my purpose.
My goal is to slightly even out my color as more white hair grows in. This slightly lightens my darkest blonde hair creating less contrast at the roots without a hard line as my hair grows out. This is not great for covering gray or white hair because that’s nots its intended purpose. On my hair this does not completely fade away So I aim to only touch up the root area which is a bit tricky. It would be easier if the applicator tip was more of a comb instead of a single tip. I appreciate the more natural ingredients and better smell.
2 out of 5 stars
1 November, 2025
originally posted on Clairol
Not Auburn!
I’ve used various dark blonde/lightest brown shade of this product for years and love them. But the 6R Light Auburn color is NOT auburn. It’s burgundy, almost purple, and the coverage is really inconsistent. Wish I had read the reviews first be use the results were very much not as expected.
1 reply from Clairol team - 3 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
1 November, 2025
originally posted on Clairol
Regretful
This is my biggest disappointment with hair coloring. I typically look for ammonia free hair color to cover my gray. Since my go-to brand was out of stock, I purchased Natural Instints 5A. After following all instructions, my gray hair is Yellow! Not blonde, an ugly shade of yellow!!! I regret the decision to purchase this, will never use this again!
1 reply from Clairol team - 3 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for, and instead, the grey turned out yellow. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
28 October, 2025
originally posted on Clairol
Terribly disappointed!
I bought medium brown just wanting to cover my greys and now my head is jet black! Not brown at all! I’m highly disappointed, upset, and embarrassed. I suggest changing the name on the box to prevent anyone else having to go through this. Completely misleading and a flat out lie!
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.