Dove Beauty Daily Moisture Shampoo - 12 fl oz
$4.89 ($0.41/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$8.89($0.37/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.7 out of 5 stars with 3345 ratings
$8.89($0.32/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.7 out of 5 stars with 2424 ratings
$4.89($0.41/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.4 out of 5 stars with 899 ratings
$4.89
$5 Target GiftCard with 4 select skincare & hair care
4.5 out of 5 stars with 619 ratings
$4.89
$5 Target GiftCard with 4 select skincare & hair care on select items
4.7 out of 5 stars with 1533 ratings
Frequently bought together
$4.89
$5 Target GiftCard with 4 select skincare & hair care on select items
4.7 out of 5 stars with 1533 ratings
$4.89($0.41/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.4 out of 5 stars with 899 ratings
Bestseller
$9.99
$5 Target GiftCard with 4 select skincare & hair care
4.6 out of 5 stars with 1362 ratings
$3.99 - $9.99
$5 Target GiftCard with 4 select skincare & hair care on select items
4.3 out of 5 stars with 6902 ratings
Related Categories
Guests also viewed
$4.89
$5 Target GiftCard with 4 select skincare & hair care on select items
4.7 out of 5 stars with 2916 ratings
$4.89
$5 Target GiftCard with 4 select skincare & hair care
4.5 out of 5 stars with 619 ratings
$4.89($0.41/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.4 out of 5 stars with 899 ratings
$4.89($0.41/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.5 out of 5 stars with 659 ratings
$4.89
$5 Target GiftCard with 4 select skincare & hair care on select items
4.7 out of 5 stars with 1533 ratings
$8.89($0.37/fluid ounce)
$5 Target GiftCard with 4 select skincare & hair care
4.5 out of 5 stars with 1206 ratings
Guests are saying
This shampoo has received high praise for its ability to add volume, softness, and a pleasant fragrance to hair. Many guests appreciate its moisturizing properties, making hair feel clean and manageable without weighing it down. The pump design is convenient, although some find it dispenses too much product. Overall, it is a great choice for those seeking an affordable yet effective shampoo that works well for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2916 reviews
quality: 3.83 out of 5
value: 3.89 out of 5
60% would recommend
70 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
Love the way your hair feels with this shampoo.
3 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025
Dove Daily Moisture Shampoo, New Formula
This shampoo lathers nicely, cleans well, rinses well. It leaves my thick, coarse hair hair manageable and very shiny. Unfortnately, it leaves my sinuses on fire. The fragrance is VERY strong, and lingers heavily long after shampooing. I am surprised and disappointed, as I thought Dove shampoos would be more mild, since a lot of people are very sensitive to fragrance. I won't be purchasing this one again. Sorry, Dove, you missed it with this one.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
Smells great, works great!
5 out of 5 stars
29 October, 2025Verified purchase
(no review title)
A decent shampoo for the price, cleans the scalp well .
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Leaves hair greasy
Didn’t get rid of the oil. Left hair greasy and heavy. Gross. Have to rewash now
1 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025Verified purchase
HAIR FALLOUT and DRY Scalp
My hair is falling out in clumps after using since the first wash, after 1 week of using my scalp is SO DRY, i cant stop scratching and i scratch so much in public its embarrassing, stopped using!! DO NOT RECOMMEND!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025
hair fallout
The shampoo did have a good smell, but I’m not too sure what about it, but it made my hair fall off a lot more compared to other shampoos that I have used.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
not for me
Hair started falling soo bad had to switch. Product buildup is unreal, leaves scalp super greasy after every wash.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2025Verified purchase
allergic reaction dont get it if u have sensitive skin
it was good at first and made my hair nice and soft but then i started to get an allergic reaction i had hives on my face that would be very mild but it started to get a lot worse and my scalp got very itchy after around a month or 2 so if you have sensitive skin dont get this
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2025Verified purchase
Love it!
Leaves my hair soft and shiny
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2025
Not worth it
Drying doesn't feel like it cleans
4 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2025Verified purchase
This is the one
I have fine color treated hair. It can be tricky to find hydrating shampoos that don’t cause instant greasiness. This one is great - my hair feels so clean and light after using it without feeling dried out. Only complaint is that the fragrance is absolutely ridiculous and way too strong. I knocked off one star because there’s no reason for a product to be this heavily fragranced. If you’re migraine prone, skip this one.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025Verified purchase
Shampoo
The shampoo is fine- the conditioner is awful- the price/size comparison is a shame
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2024Verified purchase
Soft and clean
I use this daily! It doesn’t leave a residue on my hair. Leaves it feeling clean and soft.
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2024
Great!
Bought this for my dad and he swears by it now. He bought the whole line because of it.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2024Verified purchase
Overpowering scent
Scent is so strong!!! Had to rinse out immediately.
1 reply from DoveExpert team - 1 year ago
Hi there, thanks for taking the time to share your thoughts. We're sorry to hear the scent of our Daily Moisture Moisturizing Shampoo wasn't for you, and we'll be sure to share your feedback with the rest of our team!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
Its a no for me
For me it’s a no go…thr smell is disgraceful and disgusting. The dove itself works well but the smell is horrible
1 reply from DoveExpert team - 1 year ago
Thanks for reaching out - while we're happy to hear you like the performance of our Daily Moisture Moisturizing Shampoo, we're sorry to hear you're not a fan of the scent. We've shared your feedback with the rest of our team!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2024Verified purchase
Love It
Probably the best shampoo I’ve used to date. It’s affordable, I love the smell, and despite my sensitive dry scalp I can wash my hair without the normal next day dry itch.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2024Verified purchase
LOVE
I wash my hair daily/every other day and this shampoo is perfect. It deeply cleans but still leaves my scalp feeling moisturized. I have fine/medium brunette wavy hair and my hair looks so shiny and healthy when I use this. The fragrance is super fresh and fruity. It is definitely strong and lasts over 24 hours, but I prefer that as I like my hair to smell good. If you’re fragrance sensitive I would not recommend
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
Suprisingly Better Than All the Rest..
This shampoo is awesome! I honestly just bought it on a whim bc I was out of my "good" shampoo and conditioner. I typically buy from the salon, blue mercury, Nordstrom, or Ulta and Sephora. Needed something bc it was hair wash day. This stuff makes my hair feel better than my Oribe, Kerastase, Amika, Quai, the list goes on. I can be a snob when it comes to my products (skincare, hair care, supplements). This stuff is legit! My hair felt so soft and less frizz. Not greasy but moisturized. I have brown hair with oily scalp. Fine hair but a lot of it so a lot of moisture shampoos, make my hair feel greasy/oily and weighed down. So some may think this weighs their hair down, but it def feels so healthy. My next fav is Quai bc they make one for fine hair so it doesn't weigh your hair down. I'm telling you get this if looking for a cheaper alternative or just something to use between your other good stuff. Or even as your daily shampoo, I may switch to save like $100 when I buy shampoo and conditioner 🤣. The smell is nice but yes it's strong but it's a bad smell. If sensitive to any smell then maybe not for you, it does fade tho but my hair still smelled fresh the next day which I prefer. Smell didn't give me a headache or anything but it's definitely a stronger smell but I promise not in a bad way but yes if you can only use very light smelling products then maybe pass but otherwise this is the best cheap buy I've made in a very very long time, maybe ever! My hair is less oily than any other shampoo but my hair feels healthy! I used to have to wash my hair daily until I trained it if that tells you anything and can relate. Just give it a try you won't be disappointed if you have hair like mine :)