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Duncan Hines Red Velvet Cake Mix - 15.25oz - 2 of 4Duncan Hines Red Velvet Cake Mix - 15.25oz - 3 of 4Duncan Hines Red Velvet Cake Mix - 15.25oz - 4 of 4
Duncan Hines Red Velvet Cake Mix - 15.25oz - 1 of 4

Duncan Hines Red Velvet Cake Mix - 15.25oz

$1.89 ($0.12/ounce)
$1.51 with deals and Target Circle ·

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: Save 20% on select Duncan Hines baking mixes

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

About this item

Highlights

  • One 15.25 oz box of Duncan Hines Perfectly Moist Red Velvet Cake Mix
  • Classic red velvet cake with a delicious flavor, sure to make everyone happy
  • Easy-to-make birthday cake, red velvet trifle cups, cake bites or red velvet cupcakes for any occasion
  • Makes one 8 or 9 inch layer cake, one 13 x 9 inch sheet cake or 24 cupcakes, perfect for family parties and special events
  • Just add water, egg whites and vegetable oil to the baking mix for a ready-to-bake cake batter
  • SNAP & EBT eligible food item

Description

Duncan Hines Perfectly Moist Red Velvet Cake Mix makes a moist and delicious red velvet cake that is sure to become a family favorite. The smooth and velvety cake batter makes it easy to bake a perfectly moist cake every time. Simply add water, egg whites and vegetable oil to the baking mix and stir to combine. Pour into a pan and bake for the recommended time in the instructions. Prepare this red velvet cake mix to make red velvet trifle cups, a decadent layer cake with frosting or add sprinkles for a festive birthday cake. You can also use it as a cupcake mix, or to make fun cake creations like cake pops. This certified Kosher boxed cake mix makes one 8 or 9 inch layer cake, one 13 x 9 inch sheet cake or 24 cupcakes. From birthday cake to single serve desserts, Duncan Hines has you covered when you're ready to bake and create. Bake someone happy!

Serving Size: 43 g

Serving Per Container: 10

Amount Per 1/10 dry mix:

Calories: 170
% Daily Value*
Total Fat 2g3%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 350mg15%
Total Carbohydrate 35g13%
Dietary Fiber 1g3%
Sugars 18g
Added Sugars 18g36%
Protein 2g
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 1.3mg8%
Potassium 0mg0%
Thiamin 0.13mg10%
Riboflavin 0.09mg6%
Niacin 0.9mg6%
Folate 75mcg DFE20%
Folic Acid 28mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount As prepared:

Calories: 280
% Daily Value*
Total Fat 14g18%
Saturated Fat 2.5g13%
Trans Fat 0g
Cholesterol 55mg18%
Sodium 370mg16%
Total Carbohydrate 35g13%
Dietary Fiber 1g3%
Sugars 18g
Added Sugars 18g36%
Protein 4g
Vitamin D 0mcg0%
Calcium 140mg10%
Iron 1.6mg8%
Potassium 0mg0%
Thiamin 0.13mg10%
Riboflavin 0.09mg6%
Niacin 0.9mg6%
Folate 60mcg DFE15%
Folic Acid 20mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

enriched bleached wheat flour (bleached wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, leavening (sodium bicarbonate, dicalcium phosphate, sodium aluminum phosphate, monocalcium phosphate), cocoa (processed with alkal), less than 2% of: wheat starch, canola oil, dextrose, carob powder, salt, propylene glycol mono- and diesters, palm oil, red 40, mono- and diglycerides, cellulose gum, sodium stearoyl lactylate, xanthan gum, ascorbic acid, natural flavor.

Allergens & Warnings:

DO NOT EAT RAW BATTER, CONTAINS: WHEAT.
State of Readiness: Mix
Package Quantity: 1
Net weight: 15.25 Ounces
Style: Red Velvet Cakes
TCIN: 14755725
UPC: 644209412259
Item Number (DPCI): 261-04-0514
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.9 inches length x 5.19 inches width x 7.2 inches height
Estimated ship weight: 0.93 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this cake mix contain any artificial colors or dyes?

submitted by MamaMJ - 3 months ago
  • A: Hi there, thank you for reaching out with your question about Duncan Hines Signature Red Velvet Cake Mix. Duncan Hines is in the process of removing FD&C colors from its products. Where FD&C colors have been removed, we add a “No Artificial Dyes” claim to the front of the packaging. All products made without artificial dyes will have a front-of-pack callout, so please check your box for that indicator. This particular product is scheduled to transition to the new formula in the future, so keep an eye out for updated packaging. Thanks again and have a great day.

    submitted byDolly Parton Consumer Care - 3 months ago
    Brand expert

Q: Is this red velvet cake mix dairy/ lactose free?

submitted by Sweety - 2 years ago
  • A: Hi there. Thank you for your interest in our Duncan Hines Signature Red Velvet Cake Mix. We recommend checking the package every time because ingredients may change. This could mean that older formulations of the products may be on shelves at the same time as newer ones, and each could have different ingredients. Our brands will show all of the major food allergens on the ingredient list, and/or they will be noted in a "Contains" statement just after the ingredient list. This also applies if the top allergens are used in our flavorings and spice mixes. The major food allergens are: Eggs, Fish, Milk, Peanut, Shellfish (Crustacean), Soy, Tree Nuts, Wheat, and Sesame. We segregate allergen and non-allergen ingredients in our facilities. A “May Contains” statement will rarely be used due to our strong manufacturing processes, as we complete thorough cleaning when changing from allergen-containing to non-allergen-containing products. After cleaning, we conduct inspections to verify that it has been effective. If you have any allergen concerns outside of the major food allergens listed above, we recommend checking with your doctor before eating our food. Thanks again for taking the time to reach out to us. Have a nice day.

    submitted byDuncan Hines Consumer Care - 2 years ago
    Brand expert

Q: Is there a cake mix that DO NOT contain Propylene Glycol,MY daughter is allergic to PG, PEG and other additives.Other names 1,2-propanediol1,2-dihydroxypropane, Methyl ethyl glycol, Trimethyl glycol,

submitted by Mari123 - 2 years ago
  • A: Hi Mari. Thanks for taking time to reach out about our Duncan Hines Cake Mix. We're sorry the presence of these ingredients causes you concern, and we're sharing your feedback with our team. You may be interested to check out our Classic Yellow Keto Friendly Cake Mix (UPC barcode #4420941188) which does not contain propylene glycol. You can view the Nutrition Facts and Ingredient List for this product on our website under the SmartLabel. https://www.duncanhines.com/keto-friendly/baking-mixes/keto-friendly-yellow-cake-mix. We hope our response is helpful to you. Thanks again, and have a great day!

    submitted byDuncan Hines Consumer Care - 2 years ago
    Brand expert

Q: What ingredients (amounts) are needed?

submitted by Mum23 - 3 years ago
  • A: Hi there. Thanks for your interest in our Red Velvet Cake Mix. Here are the Baking Instructions for this cake: Baking Instructions YOU WILL NEED: 1 Cup Water 3 Large Eggs 1/2 cup Vegetable Oil DO NOT EAT RAW BATTER. STEP 1 PREP PREHEAT oven to 350°F. SPRAY bottom and sides of pan(s) with PAM® Baking Spray. Use baking cups for cupcakes. STEP 2 MIX BLEND cake mix, water, eggs and oil in a large bowl on low speed until moistened (about 30 seconds). BEAT at medium speed for 2 minutes. POUR into pan(s) and bake immediately. STEP 3 BAKE BAKE on rack in center of oven following chart below. Cake is done when toothpick inserted in center comes out clean. PAN SIZE TWO 8-INCH: BAKE TIME 24-28 MIN PAN SIZE TWO 9-INCH: BAKE TIME 24-29 MIN PAN SIZE 13 X 9-INCH: BAKE TIME 24-29 MIN PAN SIZE BUNDT®**: BAKE TIME 33-36 MIN PAN SIZE 24 CUPCAKES: BAKE TIME 16-19 MIN COOL cake(s) in pan on wire rack 15 minutes. Remove cake(s) from pan and cool completely before frosting. We hope this helps. Enjoy, and have great day!

    submitted byDuncan Hines Consumer Care - 3 years ago
    Brand expert

Additional product information and recommendations

4.4 out of 5 stars with 583 reviews
easy to prepare: 4.75 out of 5
quality: 3.76 out of 5
taste: 3.69 out of 5
value: 4.06 out of 5
60% would recommend
33 recommendations
1 out of 5 stars
16 March, 2026
originally posted on duncanhines.com
Image

Terrible Taste

I absolutely love Red Velvet, it’s my favorite. However I made red velvet cupcakes with Duncan Hines supremely moist red velvet mix; and I tried one and threw out the entire batch. They tasted nothing like red velvet and had a weird chemically taste. So disappointed. I was looking very much forward to those.
1 reply from Customer Care team - 18 days ago
Hi there. Thank you for taking the time to reach out to us. We're glad that you like our Duncan Hines Signature Red Velvet Cake Mix although you were disappointed the taste. We'll have our team look into this. Thanks again for your comments.
Gross&awful
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on duncanhines.com
Image

Moist Cake

Used this several times always comes out moist and flavorful 5*
and54
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase

No flavor, sugarless

Foul, there is no flavor. It’s like they forgot sugar? You could make the same thing with flour, baking soda and red dye. For the price, my expectations are low but this couldn’t even clear that. There are other cheapo cake mix brands that actually taste like something.
1 reply from Dolly Parton Consumer Care team - 1 month ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
Jembilee
easy to prepare: 5 out of 5
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase

(no review title)

Not much taste
1 reply from Dolly Parton Consumer Care team - 2 months ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Have a great day.
Fan of browns
easy to prepare: 4 out of 5
quality: 3 out of 5
taste: 1 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
23 January, 2026
originally posted on duncanhines.com
Image

Chemical flavor

My girls love red velvet cake and asked if we could buy it. I bake from scratch all the time, but sometimes you need something fast. I baked it tonight and it was gross. It tastes like chemicals, I'm guessing red 40. Even the kids and husband hated it. We ended up dumping the whole cake in the trash.
1 reply from Customer Care team - 2 months ago
Hi. Thanks so much for the detail in your review. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'd like you to know that we take your concern seriously and your feedback will be shared. Thanks again for your comments. We hope your day goes well.
Momof4dunn
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

(no review title)

Always moist
Audrey
easy to prepare: 5 out of 5
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025

Flavorless

Has zero flavor
1 reply from Dolly Parton Consumer Care team - 5 months ago
Hi there. Thank you for your review. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
Momo3
easy to prepare: 4 out of 5
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase

(no review title)

Best boxed red velvet. Little crumb and very light and fluffy
User18473838
easy to prepare: 5 out of 5
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
13 July, 2025
originally posted on influenster.com
Image

Flavorful and reasonably priced

Moist, rich, and perfectly sweet—Duncan Hines Red Velvet Cake Mix makes baking easy and delicious. The texture is soft and fluffy, and the flavor has just the right hint of cocoa. Add your favorite cream cheese frosting and it tastes homemade. A go-to for any special occasion
march46_3390
1 guest found this review helpful. Did you?
5 out of 5 stars
14 June, 2025
originally posted on duncanhines.com
Image

Always good

Always a great mix! I use milk instead of water and add an extra egg.
Lilrascal
2 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025

meh

it was easy to make but overall, tasted bitter and very thin and sticky consistency
1 reply from Duncan Hines Consumer Care team - 11 months ago
Hi. Thanks for reaching out to us. We're sorry you had this experience with our Duncan Hines Signature Red Velvet Cake Mix Product. We'll pass this information on to our team. Thanks again for reaching out to us.
anton m
easy to prepare: 4 out of 5
quality: 3 out of 5
taste: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2024

No flavor

Doesn't really taste like anything. Very dissappointing.
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi there. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your experience with our team. We sincerely hope you will give us another try and share your thoughts on our other offerings. Have a wonderful day.
Zoe
taste: 1 out of 5
easy to prepare: 5 out of 5
value: 1 out of 5
quality: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
26 November, 2024
originally posted on duncanhines.com
Image

Add on and add ins.

Never buy anything but DUNCAN HINES. Have used in catering , lot of other baking projects. Nothing but the best.
bbob
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2024Verified purchase

It was red but had very little flavor.

Red but very little flavor
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi there. Thank you for taking the time to share your feedback with us. We're sorry to hear our Duncan Hines Signature Red Velvet Cake Mix wasn't as flavorful as you anticipated. We'll make sure to inform our team about your review. We hope you have a great rest of your day!
CalculatorBuyer
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2024

Not very red and not red velvet

Just tasted like weak chocolate cake. Does not have the tang it's supposed to have.
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi Heidi. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your comments with our team. We hope you'll give some of our other products a try and let us know what you think. Have a nice day.
Heidi
1 guest found this review helpful. Did you?
1 out of 5 stars
13 April, 2024
originally posted on duncanhines.com
Image

Doesn’t taste like a Duncan Hines mix….

This was my first disappointment ! This cake is bitter, lacking in flavor. I won’t buy this again…
1 reply from Customer Care team - 2 years ago
Hi there - We're sorry that you were not a fan of our Red Velvet Cake Mix, but we hope that you'll give some of our other items a try -- we're confident that you'll find a favorite! Thank you for taking the time to share your review.
lvjusa
Did you find this review helpful?
1 out of 5 stars
24 March, 2024
originally posted on duncanhines.com
Image

NOT GREAT

not buying this again. The instructions are too advanced I’m not a professional baker I just bought this for fun. Unclear cooking times. I had only one 9 inch pan and didn’t know what time to bake it for because it only says the time for two 9 inch pans. Also NEVER SEEMED TO BAKE I had to put this back in the oven so many times because the middle was always wet. Try a different brand.
1 reply from Customer Care team - 2 years ago
Hey there! Thanks for your review of our Duncan Hines Signature Red Velvet Cake Mix. We are sorry you were let down by our product and we will make sure to share your feedback with our team. We hope you will give us another chance by trying some of our other products and letting us know what you think! Thanks again for reaching out. We hope you have a great rest of your day!
Professional baker
Did you find this review helpful?
4 out of 5 stars
17 March, 2024
originally posted on influenster.com
Image

Solid Mix!

I used this cake mix to make my boyfriend’s birthday cake. It’s quite tasty, the cake was a big hit. I will say; I sub out water for whole milk, oil for melted butter, add an extra egg, and add about a tablespoon of instant espresso powder to really up the quality and texture of the mix. However, I feel the mix is still obviously responsible for most of the magic! Red Velvet is a pain in the butt to make, and this always comes in handy even with my extra tricks!
magick8ball
11 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2024Verified purchase

Perfect for cupcakes!

I used this box mix to make a dessert for the Superbowl. They came out delicious.
kathleenreviewsstuff
2 guests found this review helpful. Did you?
1 out of 5 stars
11 February, 2024
originally posted on duncanhines.com
Image

Severe Headache from Duncan Hines products

I tried Duncan Hines brownie for the first time, and it gave me a severe headache. Thinking it might be due to chocolate, I gave their Red Velvet cake a chance, only to experience the same intense migraine. Disappointed with the results, I've decided to discard these products.
1 reply from Customer Care team - 2 years ago
Hello Freddie - We're very sorry that you had this experience with our Brownie and Red Velvet Cake mixes! We take the safety & quality of our products very seriously and would like to gather some additional information from you. Please give us a call at 800-242-6200 with reference #06711339 so we can assist you.
Freddie
1 guest found this review helpful. Did you?

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