L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo - 28 fl oz: Paraben-Free, For All Hair Types, Daily Use
$9.49 ($0.34/fluid ounce)See 1 deal for this item
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Guests are saying
This shampoo is designed for color-treated hair, offering a balance of affordability and effectiveness. Many guests appreciate its ability to maintain hair color vibrancy while providing a pleasant scent and good lather. However, some guests have experienced dryness or residue issues. Overall, it is a popular choice for those seeking a reliable shampoo that works well with colored hair, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 325 reviews
quality: 3.71 out of 5
value: 3.82 out of 5
61% would recommend
55 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
13 March, 2026Verified purchase
(no review title)
I like this shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026Verified purchase
(no review title)
My hair loves this shampoo!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026
BURNED?!?!
I recently got my hair dyed and saw the reviews for this shampoo and thought I’d give it a try. Maybe I’m allergic to something in the shampoo but the first time I used it, almost immediately my scalp started to burn. Although it made my hair look and feel amazing, my scalp paid the price. It’s itchy and very sensitive. Will be returning.
5 out of 5 stars
15 February, 2026Verified purchase
Soft shiny color treated hair
My hair was left a little brittle and dry from a recent hair lightening. This shampoo restored shine for at a good affordable price. Yes it won’t compare to 80$ shampoo, but realistically it gives great shine for the price.
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026Verified purchase
(no review title)
Been using this product for several years and have tried many other brands and this is still my favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
1 February, 2026Verified purchase
jz
free shipping!
1 out of 5 stars
20 December, 2025
originally posted on lorealparisusa.com
Leaves hair waxy
I have used this product for my color treated hair for years but something has changed. After washing my hair is very tangled and waxy my scalp also burned. I stopped using it then used it again a few weeks later and the same thing happened. Go back to the original formula it was better.
1 reply from LeCare team - 3 months ago
Hi Carla! We are sorry to hear about the experience you had with Color Vibrancy Protecting Shampoo. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5:30, ET. It would be helpful if you could have the product available and provide us with case #44506417 when you call.
5 out of 5 stars
16 December, 2025Verified purchase
Best Price!
Best price!
4 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Like it
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Good for colored hair
Nice product
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Great
Love this shampoo, smells great
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025
bad
stripped my hair of color even after five weeks and noticing significant hair fallout
1 reply from L'OrealParisProductExpert team - 6 months ago
Hello Eva. We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2025
Not the same
Perhaps something changed in the formula? My red went from darkish to orange. My scalp flaky and oily. And significant amount of hair fall.
1 reply from L'OrealParisProductExpert team - 6 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo. We would like to speak with you directly about it. Please give us a call @ 833-856-7325, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
23 August, 2025
originally posted on lorealparisusa.com
this is a good experience because yes n make hair
[This review was collected as part of a promotion.] It good it doesn’t make the color come out and makes hair nice
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Do Not Buy!
Dyed my hair 8/12 & I bought this shampoo 8/15 as I thought it would protect my hair from fading but boy was I wrong. After only ONE wash the money pieces in my hair that were super red faded to an amber orange & I’m super upset. You can’t even see the red in my hair anymore. I should have listened to the reviews prior but wanted to give this shampoo a shot anyway. Please do not purchase this. It’s not worth it.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
If I could give this 0 stars I would
This is by far one of the most worst products I’ve ever used! I have bleached hair highlighted hair and it completely dried out my strands—my hair felt like brittle, coarse straw after just a few washes, and I lost so much hair it was heartbreaking. I also noticed scalp irritation after using it. It was way too harsh for my fine, highlighted hair and made everything worse instead of protecting anything. Do not buy this if your hair has been lightened or is already damaged.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi Jay. We are sorry to hear about the experience you had with L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair. We would like to speak with you directly about it. Please give us a call @800-631-7358 M-F 9am to 5:30pm EST for assistance and provide the reference #42218254. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 July, 2025Verified purchase
Nice, but not for colored hair
I bought this to protect my hair color from fading. I didn’t bother to look at the ingredients, later discovering that it contains sulfates, which can strip your hair color. It smells nice, but the shampoo made my hair dry. Luckily, the conditioner made it softer again, but not too much.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
G
Love the scent and how silky it feels. Plus protects my color hair.
3 out of 5 stars
23 July, 2025Verified purchase
Bad delivery
Target did a bad job securing the bottles and it spilled everywhere
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out, we are so sorry to hear about your experience and recommend reaching out to Target Customer Service for the best help!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2025Verified purchase
Meh
I dye my hair jet black. I feel like this shampoo does not do a good job of keeping my color intact.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! We appreciate you taking the time to reach out about our Elvive Color Vibrancy Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!