Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 2 of 4Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 3 of 4Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 4 of 4
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 1 of 4

Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz

8 Questions
New at  target 
Weight27.1 fl oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Gentle Cleanse: 2-in-1 baby wash & shampoo for newborn’s delicate skin & hair
  • Non-Drying Formula: Leaves skin feeling soft while helping protect from dryness
  • Tear-Free: No More Tears® formula is as gentle to the eyes as pure water
  • Mild Wash & Shampoo: Formula, with aloe vera & vitamin B5, leaves skin feeling soft and moisturized
  • Our Formula: Hypoallergenic, pH-balanced and no added parabens, sulfates & dyes
  • Easy Routine: Lathers with warm water & rinses easily for a simple bath time step
  • Pediatrician Tested: Gentle for newborns' delicate skin and hair
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Gentle enough for newborns, Johnson’s Baby Head-To-Toe Wash & Shampoo is a tear free 2-in-1 wash and shampoo that gently cleanses delicate skin & delicate hair. Now with aloe vera and vitamin B5, this non-drying formula cleanses, protects from dryness, and leaves skin feeling hydrated. Pediatrician tested, hypoallergenic, and pH-balanced, with no added parabens, sulfates, or dyes—This baby wash & shampoo is safe for use on newborns. Our No More Tears formula is as gentle to the eyes as pure water, making bath time stress-free. Our baby wash, with a gentle baby scent, leaves skin feeling soft. Packaged in a bottle made with 50% recycled plastic. Johnson’s Baby cares for what’s precious: your baby’s precious skin and hair, and precious moments of bonding. World's #1 Baby & Child Care Brand.* *Source Euromonitor International Limited; Beauty and Personal Care 2025 ed.; Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Scented
Suggested Age: All Ages
Health Facts: Sulfate-Free, Hypoallergenic, Paraben-Free, Made Without Parabens, Phthalate-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Sensitive, Dry, Normal, Combination
Features: Tear-Free, Dermatologist Tested, Pediatrician Tested
TCIN: 53388231
UPC: 381371175680
Item Number (DPCI): 007-08-1209
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, peg-80 sorbitan laurate, glycerin, peg-150 pentaerythrityl tetrastearate, aloe barbadensis leaf extract, panthenol, ppg-2 hydroxyethyl cocamide, decyl glucoside, phenoxyethanol, sodium methyl cocoyl taurate, sodium benzoate, ethylhexylglycerin, fragrance, citric acid.

Shipping details

Estimated ship dimensions: 2.69 inches length x 4.33 inches width x 9.44 inches height
Estimated ship weight: 1.97 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the product cruelty-free?

submitted by aquin00 - 3 years ago

  • A: Our Johnson's Head To Toe Baby Wash and Shampoo does not include any animal in the ingredients! Since we do not test the final result for traces of animal, we do not make an official claim to be animal. If you have concerns about what is best for you, we always recommend speaking to a trusted (medical professional, spiritual leader, other relevant professional). We're always here to help with any other questions you may have!

    submitted byKenvue - 3 years ago
    Brand expert

Q: Does this shampoo/body wash have fragrance?

submitted by Tara - 1 year ago

  • A: Hi there! Yes, our Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo does have a fragrance in it.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Does shampoo lather?

submitted by Mariaggx - 2 years ago

  • A: Yes! This product lathers quickly and rinses easily! Thank you for asking!

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product help with baby acne?

submitted by Claire - 2 years ago

  • A: No. This will not treat your little one's skin condition. We suggest reaching out to a doctor or dermatologist to find a product suitable for your little one's needs.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product contain OCX?

submitted by JWhite - 2 years ago

  • A: You'll be happy to know we list every ingredient in the product on the side of the packaging! Check it out to be sure it meets all your requirements!

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this have synthetic fragrance in it?

submitted by StaffordMom - 5 years ago

  • A: This baby wash and shampoo contains plant based and synthetic fragrance!

    submitted byKenvue - 5 years ago
    Brand expert

Q: how do I get the plunger exposed at the top of the bottle?

submitted by Chuck - 5 years ago

  • A: Hi there, make sure the pump is in an open, unlocked position by turning the pump head counter-clockwise until it stops. Be sure to prime the pump by pressing it up and down several times until the wash comes out!

    submitted byKenvue - 5 years ago
    Brand expert

Q: For about how many baths will this bottle last?

submitted by EC - 6 years ago

  • A: Hey Emily! It'll all depend on how much product you and your little one need for each use. We'd anticipate a good amount of washes, this is our 2nd biggest bottle of the Head-to-Toe Wash & Shampoo. Hope this helps!

    submitted byKenvue - 6 years ago
    Brand expert
See all questions (8)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This product is a favorite among guests for its gentle formula, making it ideal for sensitive skin. Many appreciate its effectiveness in cleaning without irritation, leaving skin and hair soft and hydrated. The convenient pump design and nostalgic scent enhance the bathing experience, making it a staple for families. However, some guests express concerns about the new formula and its ingredients, which may not suit everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2610 reviews
    79% would recommend
    107 recommendations
    5 out of 5 stars
    19 July, 2026
    originally posted on johnsonsbaby.com
    Image

    It’s very good product, you can use it to cleanse from to toe

    [This review was collected as part of a promotion.] I love bathing my children with this product, it leaves their skin clean and doesn’t tingling their hair. The package volume- very advantageous.
    AnisaA
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026
    originally posted on johnsonsbaby.com
    Image

    (no review title)

    [This review was collected as part of a promotion.] got this a month ago and I love it — it works great on my kid’s sensitive skin
    dssynd
    Did you find this review helpful?
    5 out of 5 stars
    11 July, 2026

    Good value for the size

    Awesome product, great for sensitive skin.
    ambusched94
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2026Verified purchase

    Great Customer Service Support

    This body wash and shampoo is great for my son. He's 8 years old and has sensitive skin. This works for him. My delivery was damaged and Target gave me a full refund for the damage. Thanks for the prompt support!
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase

    Never a tear at bath time.

    I did not like it. I Loved Johnsons baby wash.No
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    Target is the best

    I ordered to pick up at store and they ran out so they delivered to my home!
    Nancy
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 May, 2026Verified purchase

    (no review title)

    Package came with the bottle leaking
    Olivia
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 May, 2026
    originally posted on johnsonsbaby.com
    Image

    Hate the new formula, will be changing soaps

    New formula is not the same, why add more potentially irritating ingredients? Vitamin E in particular is not more gentle.
    BooJnJ
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2026

    using it for three years now.

    we started using it for our babies. we never had a problem or anything. It seems pretty safe. I think I use it for a long while like months without thinking to buy the next one.
    Duney
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on johnsonsbaby.com
    Image

    Good wash

    [This review was collected as part of a promotion.] Works really well but we just prefer tubby Todd or dove over this! It feels more like a gel and then bubbles up. His skin seemed to do okay but I don’t think it was super hydrating.
    AnnieF
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on johnsonsbaby.com
    Image

    Perfect for keeping my daughter’s curls soft and h

    [This review was collected as part of a promotion.] This is our new favorite bath time essential! I received this product and I’m impressed by how soft it leaves my daughter’s curly hair. It is gentle enough for daily use on her skin and scalp. The formula lathers perfectly and makes rising breeze. It’s a great value for the size , and I love that it’s a brand I can trust for my baby. It makes her curls look shiny and manageable!
    BrainerR
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Horrible new formula

    They changed the formula and now my kid is allergic to it! This was the only thing she wasn’t allergic to. Please bring the old formula back!!!!
    Sadmom
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    26 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Easy application, rich lather, and little to no re

    [This review was collected as part of a promotion.] We have been users and fans of Johnson’s Baby Head-to-toe Wash and Shampoo since our firstborn was…well, born. We have tried others from time to time, but this product is the one we come back to due to its clean scent, effectiveness in cleaning a dirty kid, and not running into any irritation. Easy application, rich lather, and little to no residue to worry about at the end of the day.
    DaleD
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    new formula change

    I dislike the new formula. old formula I used on my scalp in hair. I cleaned it well removing oils that would cause my scalp to get acne and sores. the old formula doesn't work leaves a residue causing acne or some type of allergic reaction to my skin. my hair does not feel clean. this will be the last bottle I use once it's gone. I try to use it and follow up with another product. the old formula worked perfect. now what
    MrD
    quality: 1 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Great quality and softness

    [This review was collected as part of a promotion.] I have a 4 year old and a 5 month old and Johnson and Johnson are always my go to no just for the beautiful baby smell the quality the softness but it also helps me as a grown adult with my hair when it gets frizzy or dry
    JessicaC
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    2 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Gentle & fresh

    [This review was collected as part of a promotion.] Very gentle on the skin, extremely low in fragrance (a huge plus for babies) & doesn’t sud as much, but a little still goes a long way. 4/5 stars because I feel it’s good for starting but have to follow up with another product.
    NeishhB
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Gentle, tear-free formula that leaves baby’s skin

    [This review was collected as part of a promotion.] I’ve been using Johnson’s baby head-to-toe wash and shampoo during my baby’s nighttime bath routine and I love how gentle it is. It creates a light lather, rinses off easily and doesn’t irritate my baby’s eyes. The scent is soft and clean, and it leaves my baby’s skin and hair feeling smooth without drying them out. Perfect for everyday use.
    DelmyG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Baby soap

    Product works perfectly, go to baby soap, smells nice & not overwhelming, no skin issues have occurred from use of this product
    Crystal
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Great every day wash

    [This review was collected as part of a promotion.] My kids love this shampoo. It’s so gentle on their skin and their eyes. It’s great for everyday and doesn’t strip their skin I always recommend this shampoo
    francescam296_6919
    Did you find this review helpful?
    4 out of 5 stars
    7 February, 2026
    originally posted on johnsonsbaby.com
    Image

    Soft, fresh, clean

    [This review was collected as part of a promotion.] The shampoo spreads easily throughout the hair that suds easily creating a light, gentle lather that cleans well without feeling harsh or dry. It rinses easily without drying and leaves hair soft, clean, and comfortable.
    Jessica M
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms