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Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz - 2 of 4Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz - 3 of 4Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz - 4 of 4
Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz - 1 of 4

Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo For Sensitive Skin - 27.1 fl oz

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At a glance

About this item

Highlights

  • Gentle Cleanse: 2-in-1 baby wash & shampoo for newborn’s delicate skin & hair
  • Non-Drying Formula: Leaves skin feeling soft while helping protect from dryness
  • Tear-Free: No More Tears® formula is as gentle to the eyes as pure water
  • Mild Wash & Shampoo: Formula with aloe vera & vitamin B5 leaves skin feeling soft and moisturized
  • Our Formula: Hypoallergenic, pH-balanced and no added parabens, sulfates & dyes
  • Easy Routine: Lathers with warm water & rinses easily for a simple bath time step
  • Pediatrician Tested: Gentle for newborns' delicate skin and hair
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Gentle enough for newborns, Johnson’s Baby Head-To-Toe Wash & Shampoo is a tear free 2-in-1 wash and shampoo that gently cleanses delicate skin & delicate hair. Now with aloe vera and vitamin B5, this non-drying formula cleanses, protects from dryness, and leaves skin feeling hydrated. Pediatrician tested, hypoallergenic, and pH-balanced, with no added parabens, sulfates, or dyes—This baby wash & shampoo is safe for use on newborns. Our No More Tears® formula is as gentle to the eyes as pure water, making bath time stress-free. Our baby wash, with a gentle baby scent, leaves skin feeling soft. Packaged in a bottle made with 50% recycled plastic. Johnson’s Baby cares for what’s precious: your baby’s precious skin and hair, and precious moments of bonding. World's #1 Baby & Child Care Brand.* *Source Euromonitor International Limited; Beauty and Personal Care 2025 ed.; Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Scented
Suggested Age: All Ages
Health Facts: Sulfate-Free, Hypoallergenic, Made Without Parabens, Paraben-Free, Dye-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Sensitive, Dry, Normal, Combination
Net weight: 27.1 fl oz (US)
Features: Tear-Free, Dermatologist Tested, Pediatrician Tested
TCIN: 53388231
UPC: 381371175680
Item Number (DPCI): 007-08-1209
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, peg-80 sorbitan laurate, glycerin, peg-150 pentaerythrityl tetrastearate, aloe barbadensis leaf extract, panthenol, ppg-2 hydroxyethyl cocamide, decyl glucoside, phenoxyethanol, sodium methyl cocoyl taurate, sodium benzoate, ethylhexylglycerin, fragrance, citric acid

Allergens & Warnings:

CAUTION: Keep out of reach of children.

Shipping details

Estimated ship dimensions: 4.6 inches length x 2.6 inches width x 9.3 inches height
Estimated ship weight: 1.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the product cruelty-free?

submitted by aquin00 - 3 years ago
  • A: Our Johnson's Head To Toe Baby Wash and Shampoo does not include any animal in the ingredients! Since we do not test the final result for traces of animal, we do not make an official claim to be animal. If you have concerns about what is best for you, we always recommend speaking to a trusted (medical professional, spiritual leader, other relevant professional). We're always here to help with any other questions you may have!

    submitted byKenvue - 3 years ago
    Brand expert

Q: What type of skin is this product recommended for?

submitted by AI Shopping Assistant - 24 days ago
  • A: It is recommended for sensitive, dry, normal, and combination skin types.

    submitted byAI Shopping Assistant - 24 days ago
    Ai generated

Q: What is the primary purpose of this body wash?

submitted by AI Shopping Assistant - 24 days ago
  • A: The primary purpose is basic cleansing and moisturizing of the skin.

    submitted byAI Shopping Assistant - 24 days ago
    Ai generated

Q: Is the formula tear-free and hypoallergenic?

submitted by AI Shopping Assistant - 24 days ago
  • A: Yes, it features a tear-free formula and is hypoallergenic.

    submitted byAI Shopping Assistant - 24 days ago
    Ai generated

Q: Is this body wash suitable for newborns?

submitted by AI Shopping Assistant - 24 days ago
  • A: Yes, it is gentle enough for newborns' delicate skin and hair.

    submitted byAI Shopping Assistant - 24 days ago
    Ai generated

Q: Does this product contain sulfates or parabens?

submitted by AI Shopping Assistant - 24 days ago
  • A: No, it is sulfate-free and made without parabens.

    submitted byAI Shopping Assistant - 24 days ago
    Ai generated

Q: Does this shampoo/body wash have fragrance?

submitted by Tara - 1 year ago
  • A: Hi there! Yes, our Johnson's Head-To-Toe Gentle Baby Body Wash & Shampoo does have a fragrance in it.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Does shampoo lather?

submitted by Mariaggx - 2 years ago
  • A: Yes! This product lathers quickly and rinses easily! Thank you for asking!

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product help with baby acne?

submitted by Claire - 2 years ago
  • A: No. This will not treat your little one's skin condition. We suggest reaching out to a doctor or dermatologist to find a product suitable for your little one's needs.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product contain OCX?

submitted by JWhite - 2 years ago
  • A: You'll be happy to know we list every ingredient in the product on the side of the packaging! Check it out to be sure it meets all your requirements!

    submitted byKenvue - 2 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Johnson's Baby Head to Toe Wash and Shampoo is a beloved choice among parents for its gentle formula that effectively cleanses both skin and hair without causing irritation. Many guests appreciate its nostalgic scent and the convenience of an all-in-one product, making bath time easier. The addition of aloe and vitamin B5 enhances hydration, while the tear-free formula ensures a pleasant experience for little ones. However, some guests express disappointment over recent formula changes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2274 reviews
    quality: 4.38 out of 5
    value: 4.49 out of 5
    81% would recommend
    128 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    Target is the best

    I ordered to pick up at store and they ran out so they delivered to my home!
    Nancy
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 May, 2026Verified purchase

    (no review title)

    Package came with the bottle leaking
    Olivia
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 May, 2026
    originally posted on johnsonsbaby.com
    Image

    Hate the new formula, will be changing soaps

    New formula is not the same, why add more potentially irritating ingredients? Vitamin E in particular is not more gentle.
    BooJnJ
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2026

    using it for three years now.

    we started using it for our babies. we never had a problem or anything. It seems pretty safe. I think I use it for a long while like months without thinking to buy the next one.
    Duney
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Good wash

    [This review was collected as part of a promotion.] Works really well but we just prefer tubby Todd or dove over this! It feels more like a gel and then bubbles up. His skin seemed to do okay but I don’t think it was super hydrating.
    AnnieF
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on influenster.com
    Image

    Perfect for keeping my daughter’s curls soft and h

    [This review was collected as part of a promotion.] This is our new favorite bath time essential! I received this product and I’m impressed by how soft it leaves my daughter’s curly hair. It is gentle enough for daily use on her skin and scalp. The formula lathers perfectly and makes rising breeze. It’s a great value for the size , and I love that it’s a brand I can trust for my baby. It makes her curls look shiny and manageable!
    BrainerR
    Did you find this review helpful?
    1 out of 5 stars
    28 March, 2026
    originally posted on johnsonsbaby.com
    Image

    Horrible new formula

    They changed the formula and now my kid is allergic to it! This was the only thing she wasn’t allergic to. Please bring the old formula back!!!!
    Sadmom
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    26 March, 2026
    originally posted on influenster.com
    Image

    Easy application, rich lather, and little to no re

    [This review was collected as part of a promotion.] We have been users and fans of Johnson’s Baby Head-to-toe Wash and Shampoo since our firstborn was…well, born. We have tried others from time to time, but this product is the one we come back to due to its clean scent, effectiveness in cleaning a dirty kid, and not running into any irritation. Easy application, rich lather, and little to no residue to worry about at the end of the day.
    DaleD
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    new formula change

    I dislike the new formula. old formula I used on my scalp in hair. I cleaned it well removing oils that would cause my scalp to get acne and sores. the old formula doesn't work leaves a residue causing acne or some type of allergic reaction to my skin. my hair does not feel clean. this will be the last bottle I use once it's gone. I try to use it and follow up with another product. the old formula worked perfect. now what
    MrD
    quality: 1 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Great quality and softness

    [This review was collected as part of a promotion.] I have a 4 year old and a 5 month old and Johnson and Johnson are always my go to no just for the beautiful baby smell the quality the softness but it also helps me as a grown adult with my hair when it gets frizzy or dry
    JessicaC
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    2 March, 2026
    originally posted on influenster.com
    Image

    Gentle & fresh

    [This review was collected as part of a promotion.] Very gentle on the skin, extremely low in fragrance (a huge plus for babies) & doesn’t sud as much, but a little still goes a long way. 4/5 stars because I feel it’s good for starting but have to follow up with another product.
    NeishhB
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on influenster.com
    Image

    Gentle, tear-free formula that leaves baby’s skin

    [This review was collected as part of a promotion.] I’ve been using Johnson’s baby head-to-toe wash and shampoo during my baby’s nighttime bath routine and I love how gentle it is. It creates a light lather, rinses off easily and doesn’t irritate my baby’s eyes. The scent is soft and clean, and it leaves my baby’s skin and hair feeling smooth without drying them out. Perfect for everyday use.
    DelmyG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    Baby soap

    Product works perfectly, go to baby soap, smells nice & not overwhelming, no skin issues have occurred from use of this product
    Crystal
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Great every day wash

    [This review was collected as part of a promotion.] My kids love this shampoo. It’s so gentle on their skin and their eyes. It’s great for everyday and doesn’t strip their skin I always recommend this shampoo
    francescam296_6919
    Did you find this review helpful?
    4 out of 5 stars
    7 February, 2026
    originally posted on influenster.com
    Image

    Soft, fresh, clean

    [This review was collected as part of a promotion.] The shampoo spreads easily throughout the hair that suds easily creating a light, gentle lather that cleans well without feeling harsh or dry. It rinses easily without drying and leaves hair soft, clean, and comfortable.
    Jessica M
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on influenster.com
    Image

    The baby scent everybody loves

    [This review was collected as part of a promotion.] I absolutely love Johnson’s baby shampoo wash I used it for all 3 of my children now my daughter uses it for my grandchildren. It cleans up the little ones without leaving a residue and it doesn’t hurt their eyes leaves them nice and clean smelling wonderful.
    amberk270_9575
    Did you find this review helpful?
    1 out of 5 stars
    28 January, 2026
    originally posted on johnsonsbaby.com
    Image

    Why!?

    I can’t use this new formula. Aloe and B5 were added for whatever reason, I’m not sure. But I absolutely cannot use this product anymore and it sucks because I LOVE the old formula. I use it everyday! Please go back to the old formula!! Everyone can’t use aloe on their skin. Please consider going back. I don’t even know what to use in the meantime, I’m so annoyed. This was extremely unexpected and I am so disappointed.
    Daisyy
    7 guests found this review helpful. Did you?
    4 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Good soap for all ages

    [This review was collected as part of a promotion.] We use a lot of soap in our family with 3 kids ranging in age. This soap is both gentle enough for our baby but tough enough to get the grin off our big kids. The pump nozzle makes it easy to use and it’s large enough it should last us a good while. It bubbles nicely while not leaving any soapy residue behind, rinsing away nicely. Over all it’s a good soap.
    simonem273_171
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2026
    originally posted on influenster.com
    Image

    Considered a Classic for a reason

    [This review was collected as part of a promotion.] Johnson and Johnson is considered a classic for a reason. I love the gentle scent. It’s effective in cleansing my little one’s skin and if it happens to get in his eyes, the formula is truly tear free. There’s no residue and it doesn’t dry his skin out. Will rebuy anytime.
    jessicab21888_8102
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on influenster.com
    Image

    Smells abd feels great

    [This review was collected as part of a promotion.] The lather was great without any residue left behind. I love the way the packaging looks and feels. Theres instructions on the back. My baby smells so good after using this.
    morganrayanne_7579
    Did you find this review helpful?

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