Wild Berry Fruit Strips - 12.5oz/25ct - Good & Gather™
Only at target
$8.39 ($0.67/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $9.99($1.11/ounce)Coupon: $1 off+ 1 deal4.7 out of 5 stars with 542 ratings
- $10.99($0.46/ounce)Buy 1 get 1 50% off candy & snacks4.7 out of 5 stars with 98 ratings
- $9.99($1.49/ounce)Coupon: $1 off+ 1 deal4.2 out of 5 stars with 317 ratings
- $9.99Coupon: $1 off+ 1 deal4.2 out of 5 stars with 5 ratings
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Guests are saying
The fruit strips have garnered mixed feedback from guests, with many praising their delicious taste and convenience as a snack for both kids and adults. However, concerns about the recent size reduction and price increase have left some guests disappointed. Despite these issues, the product remains a popular choice for families seeking a sweet yet healthier alternative to traditional snacks. Guests appreciate the variety of flavors and the ease of packing them for on-the-go enjoyment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1470 reviews
quality: 4.73 out of 5
taste: 4.85 out of 5
value: 4.4 out of 5
87% would recommend
97 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2026Verified purchase
2/5
Not bad
1 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2026
Price increases, product size decreases ~
The price of these have increased overtime, however the size of them have shrunk shorter and thinner at least twice (while remaining in the same size packaging) ~ this is my last box upon this recent price increase and product being even smaller.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2026
Used to be amazing
too expensive, these used to be $3-4 cheaper. the size is also different. these used to be my favorite snack . Will no longer be purchasing till price drops.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
You now get much less for a higher price
The fruit strip used to be the same size as the package, but they have dramatically shrunk. They are now about 25%-33% shorter. On top of that, they are much more expensive. They used to be around $6 and now they are around $9.
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
good
honestly, these are pretty good. wish they were organic but the price point is better with these
1 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2026Verified purchase
watch the products when opening the box
package had empty sealed fruit bar packages but no bar inside....very disappointed
5 out of 5 stars
8 July, 2026Verified purchase
(no review title)
Love these!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2026Verified purchase
Smaller, Thinner, and Softer
These used to be my favorite snack. About a year ago I noticed the size was smaller even though the packaging was the same, but I didn't care. The newest package I bought shows they decreased the size again AND thickness now! And the taste and texture is different too. Why would you decrease the size so much and leave it in the same packaging? It just makes it obvious how much smaller they've gotten, and the price had increased as they've gotten smaller. They're also thinner and way too soft. Tastes like I'm eating a melted fruit snack. I used to buy these religiously, but sad to say this box will be my last.
5 out of 5 stars
20 June, 2026Verified purchase
Adult Fruit Roll-Ups
Gen X approved!
2 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2026
Really?
These are delicious, but they used to be a 3 bite snack and suddenly they're only a 2 bite snack. They've shrunk it an inch and left it in the same package. Do they think people aren't going to notice?! They have literally decreased the size of this by almost 1/3! The shrinking of products has gotten so out of pocket. I dont get it because I wont be buying these again and they were one of my favorite treats as a diabetic that doesn't eat sugar often. So disappointing.
2 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2026Verified purchase
Shrunken product size but atill full price
These have been a staple snack for our family for years. Unfortunately I won’t be buying them any longer because they have noticeably shrunk the fruit strips, but not the price of course. When will companies learn that it would be better to give the same amount as always even if the cost of the package must go up a bit? These are barely two bites now, which makes them inadequate.
3 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2026Verified purchase
(no review title)
These are delicious and I’ve been buying them for years. But I’ve noticed they sh ink the size by about 20% and the price remained the same. Very disappointing.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 February, 2026Verified purchase
Shrinkflation strikes again
These used to be yummy, but shrinkflation has left a bad taste in my mouth. They are easily 25-30% smaller than they were a couple months ago, and they taste like pure sugar vs fruit. Fruit strips are already cheap to produce - they use the blended up trash fruit that wasn't pretty enough to be in other products. The store brand used to be reliable and a good value. And be careful if you get curbside pickup - every Target location I've been to in the last year has given me badly expired food and has overcharged me for the privilege. Shameful
2 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
Overpriced, product has shrunk
Price increased drastically and the product has also shrunk (though not the wrapper, of course!). I’d rather feed my kids an apple
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2026Verified purchase
(no review title)
These are addictive, so natural tasting too. Not loaded with tons of foreign words lol
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Yum - perfect for kids
We really enjoy Good & Gather items - and this one is no different. Great taste, great value. Will continue to purchase.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
Kids loves them
Tastes way better than the expensive brand
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
A bit pricy, but great ingredients
These are a bit pricy for the size of each strip, however they taste great! Even to an adult and they are made with clean ingredients. I will continue purchasing these and stock up when they do on sale!
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Yummy and High Value
My daughter is obsessed with these Good and Gather fruit strips. They are significantly cheaper than comparable items and come with significantly more than most!
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025
Yummy
I love these! All of the flavors are yummy!