$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Yogurt infused surfactant
- Sulfate free, phthalate free, paraben free, synthetic dye free, mineral oil free
- Safe for color treated hair!
- Cold-pressed & cold-blended for nutrient rich assurance!
Description
Begins with 100% pure aloe juice and coconut water, and supercharged with 7 high performance electrolytes. Blended with yogurt, plumping collagen, and proteins, then cold blended for nutrient rich assurance. Infuses dry hair with full-body from roots to ends with essential nutrients, improving moisture balance and elasticity. Transforming hair, leaving it full of body, bounce and volume.
Scent: Aloe
Hair Type: All Hair Types
Health Facts: Phthalate-Free, Paraben-Free, Mineral Oil-Free, Contains Coconut Milk, Sulfate-Free, Dye-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals
Beauty Purpose: Thickening, Volumizing
Net weight: 12 fl oz (US)
TCIN: 80146441
UPC: 854554006090
Item Number (DPCI): 063-00-0813
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf juice, cocos nucifera (coconut) water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocamide mipa, glycol distearate, peg-120 methyl glucose dioleate, methyl gluceth-10, phenoxyethanol, ethylhexylglycerin, yogurt extract, hydrolyzed collagen, cocos nucifera (coconut) oil, tocopheryl acetate (vitamin e), panthenol (vitamin b5), dimethicone, amodimethicoene, cetrimonium chloride, trideceth-12 guar hydroxypropyltrimonium chloride, cocamidopropyl hydroxysultaine, fragrance, citric acid, sodium chloride
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 6.5 inches height
Estimated ship weight: 0.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to enhance hair thickness and provide a delightful scent. Guests with straight and thick hair often report positive results, noting improved softness and manageability. However, some guests with curly or fine hair experienced issues such as brittleness and tangling. Overall, it is recommended for those seeking volume and hydration, but caution is advised for specific hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 54 reviews
effectiveness: 3.83 out of 5
quality: 4.04 out of 5
value: 4.09 out of 5
50% would recommend
10 recommendations
Great volume boosting shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
SSimon - 2 years ago
This shampoo actually makes my hair look and feel thicker. I’ve been using it for 6 months now and have had no issues with hair falling out or breaking. My hair is just as healthy as it was before, but looks better because it looks thicker! I also love the smell - it lasts!
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Ewa - 2 years ago, Verified purchaser
I came across this shampoo, the smell is amazing and for my hair which i have thick hair is great. I used pantene and switched over to this. I highly recommend this shampoo.
BREAKAGE!
1 out of 5 stars
Thumbs down graphic, would not recommend
Grace - 2 years ago
This absolutely has been making my hair brittle to the touch and with the winter season I've lost a disturbing amount of hair recently. Not happy but I'm very glad I checked the reviews on this product so to confirm, do not buy. I have fine hair that's usually not on the thinner side that is lightly highlighted a handful of times.
YKP
5 out of 5 stars
Thumbs up graphic, would recommend
YKP - 3 years ago
Love this shampoo and conditioner. I cannot believe some of the reviews and am skeptical about them. I used the shampoo and conditioner and have curly hair. This helped control the frizz and made my hair smooth. My hair also easily tangles because of the days between shampooing. I noticed immediately that the conditioner worked fantstic on my tangles. I usually have to spend several minutes combing through my hair but not this time. I want to try the curly formula next time.
.
1 out of 5 stars
Thumbs down graphic, would not recommend
Gaml - 3 years ago, Verified purchaser
Made my hair fall out!
This is the only shampoo for me!
5 out of 5 stars
Thumbs up graphic, would recommend
chunkama - 3 years ago
It smells great and feels so luscious on my scalp. I have wavy when wet and straight when dry hair, and it's long, everything else felt heavy on my hair like grease just sat there. But this leaves my hair full, bouncy and so hydrated! It's amazing! I love it for real, I can never go back to using any other shampoo ever again.
Greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
AMM - 3 years ago, Verified purchaser
This shampoo made my hair more greasy than before I washed it!
very silky
5 out of 5 stars
- 3 years ago
smells amazing and feels silky. Leaves hair clean and nourished and soft and helps detangle etc highly recommended. Cute bottle
good for fine, straight hair
4 out of 5 stars
ellethebelle - 4 years ago
I believe a lot of people are using this shampoo incorrectly. You need to put a small amount in your palm, add some water and emulsify it before applying to scalp. that'll help it work through the strands while using less product. Honestly, that's how all shampoos should be applied and we aren't taught that. If your hair is super soft, fine, and straight, this is a good shampoo to infuse some volume and texture in there. I definitely can see how it'd be a bad option for curly and textured hair. I wish more brands would take that hair texture matters when it comes to how it reacts to a product and print that on the bottles. Some brands do-- like Carol's Daughter and Mielle-- and I highly recommend checking them out. I have 1b hair and used this in the morning after oiling it at night and it got all the oil out in two washes, which not all shampoos can do. However, I don't always need that depth of cleansing. I think I'll hold on to it for my post-oiling shampoos and find something gentler for other washes. My long term goal is length so while I like the bond reinforcement the collagen provides, I don't want to risk over-stripping and causing damage.
Collagen Plump Shampoo My New Favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
DebeK - 4 years ago
My daughter loved this shampoo so much that she bought a bottle for me. I’m hooked! I love how soft it makes my hair feel and at the same time leaves it bouncy and full of body. The scent is amazing too!
Smells good and that's about it
2 out of 5 stars
Thumbs down graphic, would not recommend
AK - 4 years ago, Verified purchaser
I've been searching for a new shampoo and conditioner to use, and this *at first* seemed to work pretty well. After the first two shampoos my hair seemed soft and nourished, but as I've continued using it over the past week and a half, my hair is breaking off. I'm actually seeing little pieces of hair coming out, and not just normal fall out. This shampoo is very thick, and though it feels soft, I believe it's way too heavy on my hair. It also doesn't mix well with humidity, because at the end of the day my hair is sticky and dry and feels like it needs another shampooing. And for this price, not worth it.
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetmommyof3 - 4 years ago
Dries out my hair and leaves it in knots, even after using the conditioner too.
Hair As Dry As The Sahara Desert
1 out of 5 stars
Anna - 4 years ago
I bought this shampoo on a whim because it smelled so nice and had really good ingredients, but as I have used it my hair has been so dry and brittle. I have always had very soft, wavy hair, but this product turned it into a matted poofy mess. My hair is so tangled after I shower that I have to take 10 + minutes to detangle it. I appreciate the ingredients and the fact that the brand is sulfate free so I will try their other products, but this one doesn’t give me the best first impression. What doesn’t work for me may work for you, but proceed with caution!!
Silicone breakout
1 out of 5 stars
Thumbs down graphic, would not recommend
Kk - 4 years ago
Made me breakout on my neck and upper back. Heavy silicone, thick, hard to spread and heavily scented.
Amazing
5 out of 5 stars
Kari - 4 years ago
I’ve been using for about 2 months and literally it’s the best!! Does not leave your hair oily and I don’t have to wash it everyday either! Leaves my hair very smooth and healthy feeling. For reference I have straight thick hair, and an oily scalp but this is the best product I’ve found in a while, all while being a super clean, and cruelty free brand
Ethnic Hair AVOID
1 out of 5 stars
BG - 4 years ago
If you have type 3 or 4 hair. DON'T BUY THIS SHAMPOO. IT WILL TERRIBLLY TANGLE YOUR HAIR AND DRY IT OUT AMMOST BRITTLE LIKE. STAY AWAY!!!!
Horrible
3 out of 5 stars
Laboroflove - 4 years ago
For whatever reason, it won't allow me to leave anything other than 5 stars. Strange. This shampoo is very thick, too thick. Difficult to spread through the hair even when adding water or more shampoo. Lather is OK. I felt it didn't rinse easily at all and my conditioner even lathered a bit even after rinsing for a very long time. It left my hair SUPER squeaky clean. So, basically, it stripped it. To me, they didn't dilute their surfactant down enough. I will maybe use this as my weekly or bi-weekly detox shampoo but this is way too harsh for regular use. Also, the thickness and spreadability just isn't good. Going back to my professional brand.
Just go buy... like now
5 out of 5 stars
Jade - 4 years ago
I love this product a lot just go buy right now, I would die if didn’t have this in my life
I will repurchase
5 out of 5 stars
Junnell - 4 years ago
I tried for the first time these product and brand for a couple weeks and just I can say: I love it! Smells really good, leave my hair super soft and silky. Definitely a product that I will repurchase!
Sooo great <3
5 out of 5 stars
Tay - 4 years ago
Smells sooo great! A little goes a long way for sure! I love this entire brand and can see a definite change in my hair since using it, highly recommend!